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NHS Choices content – an introduction

Charles Creswell
Deputy Editor
NHS Choices

5 March 2014
March 2007 – March 2014

•
•
•

•
•
•

Most visited health information
website in Europe
Launched in 2007 as the digital
front door to the NHS
We provide information to help
people make good choices about
their health and use of health
services
Funded by DH
Commissioned by NHS England
Hosted by HSCIC

2
Growth of NHS Choices

Average number of visits for each financial year. Plus price per visit based on cost of service.
(Source: webtrends)
3
Market Share – Dec 2013

4
What users look at
34%
8%

Live Well
1%

1%

Treatments
& Conditions

16%

NHS Service
Directories
7%

Front
page

Carers
Direct

7%

Medical
advice now

2%

Common
Health Questions

Behind the
headlines

NHS in
England

Home Page

Tools

Planners
3%

4%

3%

Scorecard
3%

Your team name goes here!

5
Visits from mobile devices

Percentage of users who access NHS Choices with a mobile device. (Source: webtrends)

6
The future

Design Solution Team

7
How Choices is evolving
Themes
•
Transparency
•
Feedback
•
Transactions
•
Participation
Coming soon
•
Beta launch – March
2014
•
Responsive design
•
GP choice and urgent
care finder tools
•
Dementia webchat
•
Rare diseases content

8
How what we do is changing
Transactions

Real time local
service info
Information &
Data

Personalisation
Semantic
personalised
search
Authentication
Health
Management

Design Solution Team

9
NHS Choices content

Design Solution Team

10
NHS Choices content

•
•
•
•
•
•
•
•

A-Z of treatments and conditions
About the NHS
Care and support
Common health questions
Behind the headlines
Live Well
Videos (1,000+)
Interactive tools and apps (120+)
11
Moodzone

12

12
Promoting behaviour change

13

13
14

14
Developing content

Design Solution Team

15
Content principles

• Public-facing and user-focused
• Most content is written in-house by expert health
•
•
•
•
•
•

writers
Rigorous editorial process, published online
Evidence-based and regularly reviewed
Informed by patient experience
Clinically approved
Aligned with Government policy, where relevant
Overseen by CIAG
16
When and why do we add content?
User need
•
•
•

•
•

Individual requests
User feedback
Charity requests
Web analytics (search terms, high-traffic topics)
News / events / developments

Policy / NHS priority
•
•

New policy focus
Public health campaigns
17
Content curation and partnership

18

18
How we develop content
•
•
•
•
•
•
•
•
•

NHS Choices are the content ‘owners’
We create and maintain content in collaboration with clinical
experts and policy leads
Approx 6-week development process
Initial meeting to discuss user needs, policy messages, etc
Choices produce content outline
Once agreed, Choices write content and seek clinical / policy
approval
Single point of contact for sign-off
Post-publication updates can be made instantly
Two-year review cycle

19
Working together
•
•
•
•
•
•
•
•
•
•

Yellow Card
Herbal medicines
Vaccine ingredients
Counterfeit medicines
Self-testing kits
Vaginal mesh and tape
Medicines guide
News and alerts
Topical issues – e-cigarettes
What else?
20

20
Thank you

Now, how can we help you?

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NHS Choices presentation to MHRA workshop

  • 1. NHS Choices content – an introduction Charles Creswell Deputy Editor NHS Choices 5 March 2014
  • 2. March 2007 – March 2014 • • • • • • Most visited health information website in Europe Launched in 2007 as the digital front door to the NHS We provide information to help people make good choices about their health and use of health services Funded by DH Commissioned by NHS England Hosted by HSCIC 2
  • 3. Growth of NHS Choices Average number of visits for each financial year. Plus price per visit based on cost of service. (Source: webtrends) 3
  • 4. Market Share – Dec 2013 4
  • 5. What users look at 34% 8% Live Well 1% 1% Treatments & Conditions 16% NHS Service Directories 7% Front page Carers Direct 7% Medical advice now 2% Common Health Questions Behind the headlines NHS in England Home Page Tools Planners 3% 4% 3% Scorecard 3% Your team name goes here! 5
  • 6. Visits from mobile devices Percentage of users who access NHS Choices with a mobile device. (Source: webtrends) 6
  • 8. How Choices is evolving Themes • Transparency • Feedback • Transactions • Participation Coming soon • Beta launch – March 2014 • Responsive design • GP choice and urgent care finder tools • Dementia webchat • Rare diseases content 8
  • 9. How what we do is changing Transactions Real time local service info Information & Data Personalisation Semantic personalised search Authentication Health Management Design Solution Team 9
  • 10. NHS Choices content Design Solution Team 10
  • 11. NHS Choices content • • • • • • • • A-Z of treatments and conditions About the NHS Care and support Common health questions Behind the headlines Live Well Videos (1,000+) Interactive tools and apps (120+) 11
  • 14. 14 14
  • 16. Content principles • Public-facing and user-focused • Most content is written in-house by expert health • • • • • • writers Rigorous editorial process, published online Evidence-based and regularly reviewed Informed by patient experience Clinically approved Aligned with Government policy, where relevant Overseen by CIAG 16
  • 17. When and why do we add content? User need • • • • • Individual requests User feedback Charity requests Web analytics (search terms, high-traffic topics) News / events / developments Policy / NHS priority • • New policy focus Public health campaigns 17
  • 18. Content curation and partnership 18 18
  • 19. How we develop content • • • • • • • • • NHS Choices are the content ‘owners’ We create and maintain content in collaboration with clinical experts and policy leads Approx 6-week development process Initial meeting to discuss user needs, policy messages, etc Choices produce content outline Once agreed, Choices write content and seek clinical / policy approval Single point of contact for sign-off Post-publication updates can be made instantly Two-year review cycle 19
  • 20. Working together • • • • • • • • • • Yellow Card Herbal medicines Vaccine ingredients Counterfeit medicines Self-testing kits Vaginal mesh and tape Medicines guide News and alerts Topical issues – e-cigarettes What else? 20 20
  • 21. Thank you Now, how can we help you?