NHS Choices is the most visited health information website in Europe, launched in 2007 to provide information to help people make good health choices. It sees increasing traffic each year and is funded by the Department of Health and commissioned by NHS England. The majority of users access information on treatments and conditions. Usage from mobile devices is also growing significantly. NHS Choices aims to evolve by increasing transparency, personalization and transactions. It provides a wide range of health content written in-house and clinically approved to meet user needs.
1. NHS Choices content – an introduction
Charles Creswell
Deputy Editor
NHS Choices
5 March 2014
2. March 2007 – March 2014
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Most visited health information
website in Europe
Launched in 2007 as the digital
front door to the NHS
We provide information to help
people make good choices about
their health and use of health
services
Funded by DH
Commissioned by NHS England
Hosted by HSCIC
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3. Growth of NHS Choices
Average number of visits for each financial year. Plus price per visit based on cost of service.
(Source: webtrends)
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5. What users look at
34%
8%
Live Well
1%
1%
Treatments
& Conditions
16%
NHS Service
Directories
7%
Front
page
Carers
Direct
7%
Medical
advice now
2%
Common
Health Questions
Behind the
headlines
NHS in
England
Home Page
Tools
Planners
3%
4%
3%
Scorecard
3%
Your team name goes here!
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6. Visits from mobile devices
Percentage of users who access NHS Choices with a mobile device. (Source: webtrends)
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8. How Choices is evolving
Themes
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Transparency
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Feedback
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Transactions
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Participation
Coming soon
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Beta launch – March
2014
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Responsive design
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GP choice and urgent
care finder tools
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Dementia webchat
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Rare diseases content
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9. How what we do is changing
Transactions
Real time local
service info
Information &
Data
Personalisation
Semantic
personalised
search
Authentication
Health
Management
Design Solution Team
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11. NHS Choices content
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A-Z of treatments and conditions
About the NHS
Care and support
Common health questions
Behind the headlines
Live Well
Videos (1,000+)
Interactive tools and apps (120+)
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16. Content principles
• Public-facing and user-focused
• Most content is written in-house by expert health
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writers
Rigorous editorial process, published online
Evidence-based and regularly reviewed
Informed by patient experience
Clinically approved
Aligned with Government policy, where relevant
Overseen by CIAG
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17. When and why do we add content?
User need
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Individual requests
User feedback
Charity requests
Web analytics (search terms, high-traffic topics)
News / events / developments
Policy / NHS priority
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New policy focus
Public health campaigns
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19. How we develop content
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NHS Choices are the content ‘owners’
We create and maintain content in collaboration with clinical
experts and policy leads
Approx 6-week development process
Initial meeting to discuss user needs, policy messages, etc
Choices produce content outline
Once agreed, Choices write content and seek clinical / policy
approval
Single point of contact for sign-off
Post-publication updates can be made instantly
Two-year review cycle
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20. Working together
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Yellow Card
Herbal medicines
Vaccine ingredients
Counterfeit medicines
Self-testing kits
Vaginal mesh and tape
Medicines guide
News and alerts
Topical issues – e-cigarettes
What else?
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