Michael Wu PhD

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1. The Bottom-Up Approach: Apply cutting edge statistical, machine learning, data mining, and network analysis techniques to analyze data from various sources, with the aim to discover informative structures, complex relationships, and deep insights that will facilitate building of predictive models for these data 2. The Top-Down Approach: Using principles developed from social sciences to understand human behaviors on social media: sociology, social/behavioral psychology, behavior economics, cyber/social anthropology, etc. 3. Using both the Buttom-up & Top-down Approaches to develop predictive analytics with actionable insights for businesses, enterprises, and brands 4. Apply current kno...

gamification community influence influencers cyber anthropology science of social social media loyalty social network lithium social psychology behavioral economics behavior model behavioral psychology behavior economics entrepreneur game psychology wom marketing social graph sna social network analysis pr

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Michael Wu PhD

Présentations

2011 04-06 sugar con physics of influence-v03p

2011 05-26 digtali surrey science of gamification-v03

2011 09-15 magic potion of gamification

2011 10-04 lithium -likes to love amsterdam v slide-share

2011 10-05 lithium -likes to love london v slide-share

2012 05-01 vator tv -science of gamification v01b-slideshare