This document provides an overview of resources for a course on Internet Business and Entrepreneurship 2.0 taught at Salzburg University of Applied Sciences. It includes recommended literature on topics like business fundamentals, starting an Internet startup, writing a business plan, financial planning, software development, market entry strategies, and videos. Contact information is provided for the instructor, Michael Altendorf, and links to online resources, books, articles and videos are listed under each subject area to provide students with further reading.

1. Internet Web Business – Entrepreneurship 2.0 | Multimedia Technologie SS2010 | FH Salzburg Dozent: Michael Altendorf
Internet Business - Entrepreneurship 2.0
Multimedia Technologie SS2010
Fachhochschule Salzburg
Projektordner:
https://adtelligence.basecamphq.com/projects/4676887/participants
Dozent: Michael Altendorf
E-Mail: michaelaltendorf@adtelligence.de
Twitter: www.twitter.com/Michael1980
Xing: www.xing.com/profile/Michael_Altendorf

2. Internet Web Business – Entrepreneurship 2.0 | Multimedia Technologie SS2010 | FH Salzburg Dozent: Michael Altendorf
1. Literaturverzeichnis und Leseempfehlungen
1.1. Das nötige Handwerkszeug
Wöhe: Einführung in die Allgemeine Betriebswirtschaftslehre
(absolutes must have!)
http://www.amazon.de/Einf%C3%BChrung-Allgemeine-Betriebswirtschaftslehre-
G%C3%BCnter-
W%C3%B6he/dp/3800635240/ref=sr_1_fkmr1_1?ie=UTF8&qid=1270401794&sr=8-1-fkmr1
Die Web 2.0-Strategie: Innovative Geschäftsmodelle für das Internet
http://www.amazon.de/Die-Web-2-0-Strategie-Innovative-
Gesch%C3%A4ftsmodelle/dp/3897218666/ref=sr_1_2?ie=UTF8&s=books&qid=1270404207
&sr=8-2
Hal R. Varian - The Economics of Information Technology: An Introduction
http://www.amazon.de/Economics-Information-Technology-Introduction-
Raffaele/dp/0521605210/ref=sr_1_8?ie=UTF8&s=books-intl-de&qid=1270404008&sr=8-8
Carl Shapiro - Information Rules: A Strategic Guide to the Network Economy
http://www.amazon.de/Information-Rules-Strategic-Network-
Economy/dp/087584863X/ref=sr_1_1?ie=UTF8&s=books-intl-de&qid=1270404114&sr=8-1
Chris Anderson – The Long Tail
http://www.wired.com/wired/archive/12.10/tail.html
Don Tapscott - Wikinomics
http://www.wikinomics.com/book/
Shapiro/Varian – Information Rules/Network Economy
http://www.amazon.de/Information-Rules-Strategic-Network-Economy/dp/087584863X
http://www.inforules.com/models/m-net.pdf
The Economics of Information Technology
http://www.amazon.de/Economics-Information-Technology-Introduction-Empfohelen von Sun
Raffaele/dp/0521605210/ref=pd_sim__shvl_title_7/302-5146770-0491211
Shapiro competition policy in the information economy
http://faculty.haas.berkeley.edu/shapiro/comppolicy.pdf
Wisdom of the Crowd/Die Weisheit der Massen
The Tipping Point, Macolm Gladwell
(bei den bekannten US Büchern (long tail etc.) besser nur die Zusammenfassung lesen, aber
dafür von allen)

3. Internet Web Business – Entrepreneurship 2.0 | Multimedia Technologie SS2010 | FH Salzburg Dozent: Michael Altendorf
1.2. Internetstartup gründen
Founders at work
http://www.amazon.com/Founders-Work-Stories-Startups-Early/dp/1590597141
The Art of the Start
http://www.amazon.com/iWoz-Computer-Invented-Personal-Co-
Founded/dp/0393330435/ref=sr_1_1?ie=UTF8&s=books&qid=1270400808&sr=1-1
Reality check – Best Practice nach der Gründung
http://www.amazon.com/Reality-Check-Outsmarting-Outmanaging-
Outmarketing/dp/1591842239/ref=pd_bxgy_b_img_b
Innovation and Entrepreneurship
http://www.amazon.com/Innovation-Entrepreneurship-Peter-F-
Drucker/dp/0060851139/ref=pd_sim_b_5
1.3. Business Plan schreiben
Cyberone/BWcon Business Plan Handbuch - anbei
http://www.cyberone.de/cms/fileadmin/download_files/Businessplanhandbuch2006.pdf
Harvard Business Review on Entrepreneurship
http://www.amazon.de/Harvard-Business-Review-Entrepreneurship-
Bhide/dp/0875849105/ref=sr_1_3?ie=UTF8&s=books-intl-de&qid=1270401562&sr=8-3
1.4. Finanzplanung
Excelvorlage
http://www.cyberone.de/cms/fileadmin/images/2010/090824_K_Vorlage_GuV_FCF_Busi
nessplanwettbewerb.xls

4. Internet Web Business – Entrepreneurship 2.0 | Multimedia Technologie SS2010 | FH Salzburg Dozent: Michael Altendorf
1.5. Gute Software schreiben
Coders at work
http://www.amazon.com/Coders-at-Work-Peter-Seibel/dp/1430219483/ref=pd_sim_b_1
Joel on Software
http://www.amazon.com/Joel-Software-Occasionally-Developers-
Designers/dp/1590593898/ref=pd_sim_b_7
iWoz – Steve Wozniak
http://www.amazon.com/iWoz-Computer-Invented-Personal-Co-
Founded/dp/0393330435/ref=sr_1_1?ie=UTF8&s=books&qid=1270400808&sr=1-1
1.6. Markteintritt und Vertriebsstrategie
Crossing the chasm
http://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Mainstream/dp/0066620023
The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do
Business
http://www.amazon.com/Innovators-Dilemma-Revolutionary-Business-
Essentials/dp/0060521996/ref=pd_sim_b_2
1.7. Videos
The Art of the Start – Guy Kawasaki
http://video.google.com/videoplay?docid=-3755718939216161559#
Stanford Technology Ventures Program
http://ecorner.stanford.edu/
(hier gibt es Videos von Marc Zuckerberg/Facebook, Marc Pincus/Zynga und vielen mehr
Vint Cerf – The Internet of Today
http://www.youtube.com/watch?v=KeAIwLp9YmA
Vint Cerf looks ahead (What’s up next?)
http://fora.tv/2010/01/07/Whats_Next_with_the_Internet_Vint_Cerf_Looks_Ahead

5. Internet Web Business – Entrepreneurship 2.0 | Multimedia Technologie SS2010 | FH Salzburg Dozent: Michael Altendorf
Churchill Club Conversations (Elite Internetverein im Silicon Valley)
http://www.google.com/search?hl=en&tbo=s&rls=com.microsoft%3Ade%3AIE-
SearchBox&rlz=1I7GGIC_de&tbs=vid%3A1%2Cdur%3Al&q=churchill+club&aq=f&aqi=&aql=
&oq=&gs_rfai=
Startup Success
http://video.google.com/videoplay?docid=2401538119328376288#
Ueberpreneur - Elon Musk (CEO Tesla Motors/Elektrosportwagen & SpaceX/Marsreisen)
http://www.google.com/search?hl=en&rls=com.microsoft:de:IE-
SearchBox&rlz=1I7GGIC_de&q=elon%20musk&um=1&ie=UTF-
8&tbo=u&tbs=vid:1&sa=N&tab=wv

6. Internet Web Business – Entrepreneurship 2.0 | Multimedia Technologie SS2010 | FH Salzburg Dozent: Michael Altendorf
Bücher für den Internetunternehmer:
Quelle: http://blogs.sun.com/alpercelik/entry/crossing_the_chasm_geoffrey_a
1- Crossing the chasm (Geoffrey Moore)
2- Blue Ocean Strategy(W.Chan Kim and Renée Mauborgne)
3- Made to Stick (Dan Heath & Chip Heath)
4- Inside the Tornado (Geoffrey A. Moore)
5- Good to Great (Jim Collins)
6- Art of the Start (Guy Kawasaki)
7- Rules for Revolutionaries (Guy Kawasaki)
Eigentlich muss man die alle lesen…