Visit http://www.MichaelBrandvold.com This is part of a series of presentations given to the students at Brennan Rock & Roll Academy. This topic is: How to Use Facebook. It includes discussions about edge rank, apps such as iTunes, Bandsintown and Bandcamp, what to post, how much to post and much more.

1. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
How to Use Facebook
Presentation For: Brennan Rock &
Roll Academy
By Michael Brandvold - @michaelsb
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2. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Facebook Means Nothing if
You Do Nothing to Convert
Those Fans
Traffic • Email Address • Purchase
Share • Like
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3. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Profile vs. Page vs. Subscribe
• Profile - You the Person, No Apps
• Page - The Band/The Business, Use Apps
• Subscribe - Follow like on Twitter, Whatever is Public
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4. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Reality Show
•Understand your limit
•Go right to your limit
•Show it all, talk about it all
•Let your Ego go
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5. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Engagement & Interaction
• The 80/20 Rule
• Know Your Audience (Fans)
• Fans Want Recognition
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6. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
What is EdgeRank
• Secret Formula for Who Sees a Post
• Only 14% of Your Fans Likely to See a Post
• Rewarded when fans like your content.
• Penalized when fans don’t like your content.
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7. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
How Often?
•3 to 4 posts per day.
•Average life of a post is 3 hours.
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8. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Insights
•Wealth of data.
•What works and what doesn’t work.
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9. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Events
• Change Title Weekly
• Invite Only Those Who Could Attend
• Use for Internet Events
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10. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Facebook Ads
• Very Targeted
• Fans of Other Artists
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11. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
iTunes
• smarttab.smarturl.it
• Simple to Embed into Your Page
• Player and Store
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12. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
BandsInTown
• Simple to Embed into Your Page and website.
• Great data on where your fans are.
• Great auto promotion tools.
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13. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Bandcamp
• Simple to Embed into Your Page
• Player and Store
• Not just music
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14. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Increase Likes & Comments
Post Something Fun & Happy for Likes
Post Something Controversial for Comments
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15. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Thank You
•Michael Brandvold
•me@mikebrandvold.com
•www.MichaelBrandvold.com
•www.Twitter.com/michaelsb
•www.Facebook.com/MichaelBrandvoldMarketing
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