Lessons From Rock Stars a keynote presentation for Webforum 2012
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What Rock Stars Know About Online Promotions That You Don’t... But Need To! Keynote presentation given to Webforum 2012 in Oslo, Norway. Discusses some of the 11 Lessons I Learned While Working With KISS. Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS
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Lessons From Rock Stars a keynote presentation for Webforum 2012
- 1. Michael Brandvold Marketing Presents: Lessons From Rock Stars What Rock Stars Know About Online Promotions That You Don’t... But Need To! a presentation for Webforum 2012 @michaelsb Hashtag #wf12 Michael Brandvold www.MichaelBrandvold.com 1
- 2. Michael Brandvold Marketing Presents: Social Media Always Existed • Then: Backstage meet and greet • Record store appearance • Small numbers, limited contact, VIP only • Now: Everyday contact • All levels of fans • Large numbers Michael Brandvold www.MichaelBrandvold.com 2
- 3. Michael Brandvold Marketing Presents: What Does Social Media Friendship Mean? The dotcom bubble burst because everyone thought eyeballs to a website were all that mattered. Eyeballs, Likes, Followers mean nothing if they don’t convert. Facebook and Twitter Mean Nothing if You Do Nothing to Convert Those Fans Traffic • Email Address • Purchase Share • Like • Tweet • Retweet Michael Brandvold www.MichaelBrandvold.com 3
- 4. Michael Brandvold Marketing Presents: Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS The Secret to Success is to Offend the Greatest Number of People Quote by George Bernard Shaw, repeated by Gene Simmons. Michael Brandvold www.MichaelBrandvold.com 4
- 5. Michael Brandvold Marketing Presents: Reality Show • Understand your limit • Go right to your limit • Show it all, talk about it all • Let your Ego go Michael Brandvold www.MichaelBrandvold.com 5
- 6. Michael Brandvold Marketing Presents: Passion • Post with Passion • Don’t post with Anger • Never impersonate Michael Brandvold www.MichaelBrandvold.com 6
- 7. Michael Brandvold Marketing Presents: Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS It’s All Branding Michael Brandvold www.MichaelBrandvold.com 7
- 8. Michael Brandvold Marketing Presents: Your Brand? • Everything you post • Every comment you leave • Every photo you take • What your fans think you are • Every action paints a picture of your brand Michael Brandvold www.MichaelBrandvold.com 8
- 9. Michael Brandvold Marketing Presents: Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS Not Everything You Do Will Succeed Michael Brandvold www.MichaelBrandvold.com 9
- 10. Michael Brandvold Marketing Presents: Content Plan • Keep trying • Keep reviewing • Never stop • Identity content that clicks Michael Brandvold www.MichaelBrandvold.com 10
- 11. Michael Brandvold Marketing Presents: Photos and Video • A picture says a thousand words • Gold to Facebook EdgeRank • Pinterest.com • But videos say more • Terms of Service Michael Brandvold www.MichaelBrandvold.com 11
- 12. Michael Brandvold Marketing Presents: Go Mobile • Website is mobile ready • Content of the moment is gold • Instagram, Viddy, Hootsuite Michael Brandvold www.MichaelBrandvold.com 12
- 13. Michael Brandvold Marketing Presents: Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS They Aren’t Afraid to Change Their Minds Michael Brandvold www.MichaelBrandvold.com 13
- 14. Michael Brandvold Marketing Presents: Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS If You Don’t Ask For It, You Won’t Get It Michael Brandvold www.MichaelBrandvold.com 14
- 15. Michael Brandvold Marketing Presents: How Often? • Facebook - 3 to 4 per day, average life of a post is 3 hours. Only 14% will see the post. • Twitter - 8 to 10 per day Michael Brandvold www.MichaelBrandvold.com 15
- 16. Michael Brandvold Marketing Presents: Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS Listen To Your Fans, You Work For Them Michael Brandvold www.MichaelBrandvold.com 16
- 17. Michael Brandvold Marketing Presents: Recognition • Fans want to be recognized. • Fan generated content. • Acknowledge their contribution. • Like their comment. • Retweet their comment. OMG. You DO know my name! :) That is the first you used my name in a tweet!! I could cry!! Its the little things... :) Michael Brandvold www.MichaelBrandvold.com 17
- 18. Michael Brandvold Marketing Presents: Thank You! Leave me your email address or contact me below and I will send you a FREE copy of my ebook KISS School of Marketing: 11 Lessons I Learned While Working With KISS Twitter @michaelsb Facebook www.facebook.com/michaelbrandvoldmarketing Web www.MichaelBrandvold.com Email me@mikebrandvold.com Michael Brandvold www.MichaelBrandvold.com 18
Notes de l'éditeur
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- Stars know that their life online is a reality show.\nBe sure to have a ego online, be a star, that is who fans want to follow.\n
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- Back to the mid 90s when AOL ruled the world, ruled the internet. All about AOL Keywords.\nMySpace appears, they ruled the world especially for music. Ghost town now.\nFacebook not going away, but what does the future hold.\n\n
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- Back to the mid 90s when AOL ruled the world, ruled the internet. All about AOL Keywords.\nMySpace appears, they ruled the world especially for music. Ghost town now.\nFacebook not going away, but what does the future hold.\n\n
- Back to the mid 90s when AOL ruled the world, ruled the internet. All about AOL Keywords.\nMySpace appears, they ruled the world especially for music. Ghost town now.\nFacebook not going away, but what does the future hold.\n\n
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