The Battle For Customer Attention #BMABlaze

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The world is swimming in more data and information than anyone can consume. Brands, agencies and publishers are battling for customer attention with increasingly less effective methods. Only customer-focused, social businesses that deliver entertaining content can succeed.

Business Technologie

© 2013 SAP AG. All rights reserved. 1Public
The Battle For Customer Attention
Michael Brenner (@BrennerMichael)
Vice President, SAP Marketing

© 2013 SAP AG. All rights reserved. 2Public@BrennerMichael

© 2013 SAP AG. All rights reserved. 5Public
Social is only 10 years old.

© 2013 SAP AG. All rights reserved. 6Public
Remember when things
were a bit simpler?

© 2013 SAP AG. All rights reserved. 7Public
Me, 20 pounds years ago
20 pounds years ago,
the internet was born.

© 2013 SAP AG. All rights reserved. 8Public
Today we are all connected
Today, we are all
connected.

© 2013 SAP AG. All rights reserved. 9Public

© 2013 SAP AG. All rights reserved. 10Public
What’s Wrong With Our Content? It’s Too Much Like This…
Most Marketing Stinks!

© 2013 SAP AG. All rights reserved. 12Public
Our buyers are bored.

© 2013 SAP AG. All rights reserved. 13Public
What is Marketing?
“The aim of marketing is to know and
understand the customer so well the
product or service fits him and sells
itself…
~Milan Kundera
… The aim of marketing is to make
selling superfluous.”
~ Peter F. Drucker
“Marketing is too important to be left to
the marketing department.” ~
David Packard
What is marketing?

© 2013 SAP AG. All rights reserved. 14Public
And Not Enough Like This…
Buyers are looking for Brands who know
how to connect.

© 2013 SAP AG. All rights reserved. 15Public
“Content
Marketing is all
the marketing
that’s left.”

© 2013 SAP AG. All rights reserved. 16Public
Somebody here
knows a thing or
2 about content
marketing.

© 2013 SAP AG. All rights reserved. 17Public
Epic Content Marketing:
“there was a time for more,
but that time has passed.”

© 2013 SAP AG. All rights reserved. 18Public
It’s not enough to create content.

© 2013 SAP AG. All rights reserved. 19Public
Thank you for
your attention!

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13. © 2013 SAP AG. All rights reserved. 13Public What is Marketing? “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself… ~Milan Kundera … The aim of marketing is to make selling superfluous.” ~ Peter F. Drucker “Marketing is too important to be left to the marketing department.” ~ David Packard What is marketing?