Contenu connexe Similaire à The Battle For Customer Attention #BMABlaze (20) Plus de Michael Brenner (20) The Battle For Customer Attention #BMABlaze1. © 2013 SAP AG. All rights reserved. 1Public
The Battle For Customer Attention
Michael Brenner (@BrennerMichael)
Vice President, SAP Marketing
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Social is only 10 years old.
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Remember when things
were a bit simpler?
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Me, 20 pounds years ago
20 pounds years ago,
the internet was born.
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Today we are all connected
Today, we are all
connected.
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What’s Wrong With Our Content? It’s Too Much Like This…
Most Marketing Stinks!
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Our buyers are bored.
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What is Marketing?
“The aim of marketing is to know and
understand the customer so well the
product or service fits him and sells
itself…
~Milan Kundera
… The aim of marketing is to make
selling superfluous.”
~ Peter F. Drucker
“Marketing is too important to be left to
the marketing department.” ~
David Packard
What is marketing?
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And Not Enough Like This…
Buyers are looking for Brands who know
how to connect.
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“Content
Marketing is all
the marketing
that’s left.”
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Somebody here
knows a thing or
2 about content
marketing.
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Epic Content Marketing:
“there was a time for more,
but that time has passed.”
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It’s not enough to create content.
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Thank you for
your attention!