The commercial web is just 30 years old. Social just turned 12. And the mobile web is even younger. In a relatively short period of time, these technologies have drastically changed our world. As consumers, brands and marketers, we create, consume and share massive amounts of information. How does a B2B brand compete with all the noise and reach your target customers with relevant and timely information?
In this presentation, Michael will provide a roadmap and examples of how brands need to reach buyers with stories that help and entertain them at the individual level. You will learn how to create content that people actually want to read and share. And how to turn that engagement into real buyers you can count and real revenue for your business.