The theme for this year's NewsCred #ThinkContent content marketing summit is creativity, technology and storytelling. I'm kicking it off again with a presentation on how we moved beyond the content marketing imperative.
I also hope it's a little bit fun. But I take the business and the art of storytelling seriously.
The rise of new technologies, new platforms, and a whole generation of digital-savvy professionals and consumers is forcing brands to re-thing how they reach their audience.
I hope this inspires your creative mind to think about how to use the latest technologies and tools and channels to reach the people who matter with stories they love.