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The Battle For Customer AttentionMichael BrennerSAPSr. Director, Marketing and Content StrategyMarch, 2012
Marketing is Hard!                    Your Marketing Sucks  • Consumers are bombarded with over 2,000  marketing messages ...
Our Inbound Marketing Measures of Success1.    % of inbound web traffic from non-branded keywords     •   Seeking to addre...
Our Greatest Challenge: The Fight for Customer AttentionHave the content our audience needs . . .                         ...
Business Innovation blog from SAP Driving        innovation on the cloud, on mobile devices and with real-time analytics ...
Thank You!                                      Email: michael.brenner@sap.com                                      My Blo...
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Marketing is Hard! Your Marketing Content Marketing: How To Sell It In

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Marketing is Hard! Your Marketing Sucks • Consumers are bombarded with over 2,000 marketing messages per day • More than 200 Million Americans have joined the U.S. “Do Not Call” list • 86% of people skip television ads • 44% of direct mail is never opened • 99.9% of banner ads do not receive clicks • 90% of emails are never opened and 99.5% don’t produce even a single click. • Buyers wait until they have completed 60% to 80% of their research before reaching out to vendors.© 2011 SAP AG. All rights reserved. Confidential 2

Publié dans : Technologie, Business
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