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The Battle For Customer AttentionMichael BrennerSAPSr. Director, Marketing and Content StrategyMarch, 2012
Marketing is Hard!                    Your Marketing Sucks  • Consumers are bombarded with over 2,000  marketing messages ...
Our Inbound Marketing Measures of Success1.    % of inbound web traffic from non-branded keywords     •   Seeking to addre...
Our Greatest Challenge: The Fight for Customer AttentionHave the content our audience needs . . .                         ...
Business Innovation blog from SAP Driving        innovation on the cloud, on mobile devices and with real-time analytics ...
Thank You!                                      Email: michael.brenner@sap.com                                      My Blo...
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Our Greatest Challenge: The Fight Content Marketing: How To Sell It In

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Our Greatest Challenge: The Fight for Customer AttentionHave the content our audience needs . . . . . . distributed in the channels they use.Created, Curated and Syndicated content to create conversations• For each buyer journey stage• For all “personas” that influence the buying process at each stage• For all their media channels © 2011 SAP AG. All rights reserved. Confidential 4

Publié dans : Technologie, Business
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