SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez nos Conditions d’utilisation et notre Politique de confidentialité.
SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez notre Politique de confidentialité et nos Conditions d’utilisation pour en savoir plus.
Send custom mobile messages to friends,
family and colleagues with our integrated
DYNAMIC MOBILE MESSAGING
Craft unique media-montages to share with
friends or to stimulate discussions on your
Extend the reach of your social media
campaigns or personalized messages with our
scheduling and automation features.
SCHEDULING & AUTOMATION
The most amount of dopamine is
secreted in the human brain when
there’s... an anticipated reward from
an unpredictable outcome.
01 EXECUTIVE SUMMARY
02-05 OUR TEAM
06 VISION & MISSION
07 THE TREEVER WAY
08 THE TREEVER EXPERIENCE
09 PLATFORM ARCHITECTURE
10 OUR STORY
11 TREEVE GALLERY
12 DEVELOPMENT ROADMAP
13-14 FINANCE NEEDS
15 OUR PARTNERS
Treever is a mobile-ﬁrst application that takes Users’ on-device images, music, text and
automates the assembly and delivery of singularly remarkable, sharable, multi-media micro-
montages with personalized soundtracks 8-15 seconds long using a vast curated set of
licensed libraries from the major record labels. It’s more than just a clip app. With hundreds
of animations to make the content more dynamic, Treever is the next evolution in the line of
Emoji, Bitmoji, GIF…Treeve. We like to call the unique pieces of content the app creates -
“digital dopamine delights”. Adding music to your messaging - from all genres and periods -
creates greater emotional engagement.
Multiple revenue streams are available – freemium, subscription, brand-sponsored
templates, promotional contests, private label versions, i.e. Amway, NASCAR, American
Greetings, Make-A-Wish, etc. and even a TreeverPro which allows artists to upload their own
tracks into the app to promote their music to their Instagram and YouTube fan bases. We are
even charting out a dating app version re-skinned for a potential partnership with Match.com.
The company has a signiﬁcant opportunity to provide the value-added proposition of moving
the needle for millions of Users from social media to “emotional media”.
A Chancellor’s Scholar at UCLA with an extensive
writing background. His comprehensive and diverse body
of work includes both Cinema and Literary Criticism,
multiple works of ﬁction, non-ﬁction, an anthology of poetry
that includes award winning pieces, numerous essays, and
a dozen sold screenplays. In addition, he has a Master’s in
exercise physiology, competed as a professional triathlete,
was a highly sought after personal coach and ﬁtness
consultant and worked with numerous health and nutrition
software developers on mobile ﬁtness apps.
With over 25 years’ experience in technology
including systems engineering, software development,
optimization theory, software cost modeling, rapid
application prototyping, database design, marketing and
sales, Michael has covered both startups and enterprise
companies including: TRW, Powersoft/Sybase, Rightworks/
i2, SAP, Manugistics, Verisign, and Oracle.
B.S. from University of Michigan in Mathematics and a
M.S. from University of Southern California
in EE/Computer Engineering.
Serial entrepreneur with over 25 years startup
experience. Artak has taken two startups from concept to
acquisition, run his own businesses, consulted with tech
majors in Silicon Valley and worked with titans DEC,
Compaq, and HP. His expertise is in software architecture,
design and development, optimized systems, and
computer engineering. Domain includes ﬁnancial systems,
e-commerce, linguistics, software modeling, and mobile
B.S. from University of Michigan in Electrical Engineering.
Deep media channel and
designed around user
end to end solution.
As technology gets smarter, more
deeply integrated into our lives, and
knowledgeable about our habits and
profiles, it makes data-driven guesses
about who we are.
For most of us our love for and use of
music is a tent pole of our personality.
Treever is a gateway mobile
application of self-expression in
We need software that reclaims the
high ground about who we want to
be as we engage with it.
Treever aims to bring greater
emotional depth to smartphone
users’ daily digital interactions
through music and dynamic
In discussion with American
Greetings, greeting cards are
projected to be a core
component of the Treever
In discussion with execs at
Match.com to create a unique
dating app based on our
software allowing users to
introduce themselves and rank
one another based on Treeve
Creation and Response.
Teens, Tweens GenXers &
boomers who define
themselves by their super-
narcissim, image creation and
manipulation will be a core
audience with featureset.
Combined our strategic
messaging platform integration
allows for social activity and real
time social interaction.
The Treever Way
Pick your favorite photos from
a recent event of memory.
CHOOSE YOUR MEDIA
Lay down a track to
set the mood for your
ADD SOME MUSIC
Personalize it by adding a
quote to your shared moment
INCLUDE A QUOTE SHARE WITH A FRIEND
Share using in-app messaging,
your favorite messaging app or
Proprietary web-based player
couples with each platform’s AV
Frameworks and SDK’s..
JSON-RPC API and Data Layer. Protocols
developed for all security and
authentication on fast SQLite DB System. Composite Engine
Proprietary selection and application
of resources and automation. HTML5-
based format for storing, playback,
Amazon S3 Server
Utilizing Autoscaling, Lambda,
CloudFront, ElastiCache, Route53,
Music Licensing Engine
Pre-curated libraries with expansion to full
integration to major labels.
Created with PHP, MySQL, EC2, ELB,
Treever Platform Architecture
Social Media Platforms are ripe for disruption.
The linear, boxy, scrolling, bloated, ad-laced
annoyance in 2-D that is our current
experience will soon yield to new waves of
highly creative alternatives .
Participating in your social media rather than
just consuming it is the future toward which
Treever is oriented. In either AR, VR or
smartphone holography, walking into “The
Orchard” where your messages, music, content is
an interactive engagement waiting for you in 3-D
splendor will create a new standard. Treever will
move the needle from transactional media to
I M M E R S I O N
Tr e e v e
Sample treeve’s from our
community of users…
Month 1 Month 2 Month 3 Month 4
AI and Machine Learning Integration
Licensing Deals and TreeverPro
Crush and UMG initiatives
Celebrities and Influencers
1st year projected needs
FINANCE NEEDS (1st year)
Legal & IP
Monthly projected use of funds
FINANCE NEEDS (monthly)
Legal & IP