Falcon Invoice Discounting: Unlock Your Business Potential
DIYDaysNYC Get Storied - The Real You: Personal Branding, Social Media, Storytelling
1. Personal Branding, Social Media & Storytelling
DIYDays NYC - April 3, 2010, The New School
Michael Margolis - Founder, Get Storied
(c) 2009 Michael Margolis www.getstoried.com 1
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6. Halo, I’m
Michael Margolis
I advise biz, npos, and creatives on how
to get others to believe in their story.
‣ Virtual CMO - re-branding/change
‣ Believe Me - Story Manifesto
‣ Story University - e-courses
‣ The New Storytellers - podcast
‣ GetStoried.com - blog/watering well
(c) 2009 Michael Margolis www.getstoried.com 6
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8. My Dad
Born/raised in bush
of Zimbabwe.
Trained as scientist
engineer, inventor
w/ 30+ patents.
Painter at age 65
(c) 2009 Michael Margolis www.getstoried.com 8
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9. My Mom
Assemblage artist
and painter
Educator/Teacher
Designed for
children’s museums,
toys, playgrounds
(c) 2009 Michael Margolis www.getstoried.com 9
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10. Ideas are the easy part.
Getting others to
believe in your ideas is a
totally different story.
(c) 2009 Michael Margolis www.getstoried.com 10
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11. Visionaries.
Innovators.
Entrepreneurs.
‣How do you translate
something new and different
into mainstream acceptance?
‣How do you get others to
believe, see, and care about
the same things you do?
(c) 2009 Michael Margolis www.getstoried.com 11
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23. EXERCISE
Find a partner and tell a
story about your creative
journey...That explains
why...you do what you do.
(c) 2009 Michael Margolis www.getstoried.com 23
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24. Everybody needs
a backstory.
(c) 2009 Michael Margolis www.getstoried.com 24
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25. Your Origins Define You
Consider the circumstances for how
you gained your powers.
(c) 2009 Michael Margolis www.getstoried.com 25
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27. “I had to know
and understand
my own story
before I could
listen to and help
other people with
theirs.”
- Barack Obama
(c) 2009 Michael Margolis www.getstoried.com 27
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28. POINT OF
VIEW
(c) 2009 Michael Margolis www.getstoried.com 28
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29. who’s one of
your favorite
bloggers? why?
(c) 2009 Michael Margolis www.getstoried.com 29
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30. N (POV)
narrative
point of view
(c) 2009 Michael Margolis www.getstoried.com 30
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35. Narrative (Point of View)
Character - something to remember
Passion - focus on what u care about
Opinion - say what you really think
Authentic - let ur geek/freak out
Familiar - talk to me like we’re BFFs
(c) 2009 Michael Margolis www.getstoried.com 35
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40. What do you see?
(c) 2009 Michael Margolis www.getstoried.com 40
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41. Map Your World: Social Media
Social bookmarking - cool stuff
Blogging - journaling ideas/concepts
Life-streaming - what’s interesting
Creating media - consumable
Gathering your tribe - community
(c) 2009 Michael Margolis www.getstoried.com 41
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42. <
HOW to tell the story
>
Having a story that’s
WORTH telling
(c) 2009 Michael Margolis www.getstoried.com 42
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43. Information wants
to be free.
- Stewart Brand
(c) 2009 Michael Margolis www.getstoried.com 43
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44. Published Manifesto in 90 Days
www.believemethebook.com
reframed convo
new language
beacon 4 my tribe
(c) 2009 Michael Margolis www.getstoried.com 44
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48. How Does it Feel to be Them?
Imagine you woke tomorrow as Tiger Woods or the CEO of Toyota. It’s
easy to vilify or judge them for their missteps. We project all sorts of
assumptions onto their story. We quickly forget they are human beings.
Can you empathize with their situation? Imagine if your mistakes were
being dissected and discussed by millions of people.
(c) 2009 Michael Margolis www.getstoried.com 48
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49. What’s The Goal?
Purpose/ Audience
Motivations Interests
Your Story = Their Story
(c) 2009 Michael Margolis www.getstoried.com 49
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50. Let people see or
find themselves
thru your story.
(c) 2009 Michael Margolis www.getstoried.com 50
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51. Brand Story Engagement
How Audiences Locate Themselves in Your Story
1 2 3
Emotional Meaningful Pride of
capital experiences belonging
MOTIVATION PLATFORM OWNERSHIP
!!Mission !! Memorable acts !! Self-identification
!! Needs/interests !! Symbolic celebration !! Co-creation
!! Dreams/aspirations !! Social connection !! Status/recognition
(c) 2009 Michael Margolis www.getstoried.com 51
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52. The power of your story
grows exponentially as
more and more people
accept your story as
their truth.
(c) 2009 Michael Margolis www.getstoried.com 52
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56. RE-CAP
> purpose
> point of view
> wayfinding
> empathy
(c) 2009 Michael Margolis www.getstoried.com 56
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57. Next E-Course @Story U
}
Personal Branding
Starts
Social Media
May 20
Storytelling
12 Week Virtual Bootcamp
Interactive, Hands-on, Peer Support
www.storyuniversity.net
(c) 2009 Michael Margolis www.getstoried.com 57
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58. Interview Dialogue Podcast Series
Every Other Tues 1pm EST
www.thenewstorytellers.com
(c) 2009 Michael Margolis www.getstoried.com 58
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59. Storytelling Manifesto
15 Storytelling Axioms
Reframes Persuasion
New Mindset/Language }
Signed copies available for purchase
Digital version as free download
www.believemethebook.com
(c) 2009 Michael Margolis www.getstoried.com 59
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61. EVALS
love * >
hate
(c) 2009 Michael Margolis www.getstoried.com 61
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62. Storytelling is like
fortune-telling. The act of
choosing a certain story
determines probability of
future outcomes.
(c) 2009 Michael Margolis www.getstoried.com 62
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