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Effective Video Marketing on a Startup Budget

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I did this presentation at a meetup of the Digital Marketing Institute in Munich.

Publié dans : Marketing
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Effective Video Marketing on a Startup Budget

  1. 1. Effective Video Marketing on a Startup Budget
  2. 2. Equipment Software Production Methods Where Budget matters
  3. 3. Cameras
  4. 4. What to look for in a camera They all deliver great image quality Know what you want to achieve Check for Manual Controls Look for a Microphone and Headphone Jack
  5. 5. Panasonic HC 200-300 Euros
  6. 6. Xiaomi Yi 78 Euros
  7. 7. Your Smartphone You probably already have one. (Use Filmic Pro - Click here for video example)
  8. 8. Stabilization
  9. 9. Hama Tripod 40 Euros
  10. 10. GorillaPod 20 Euros
  11. 11. Selfie Stick 10 Euros
  12. 12. Shot with a Selfie Stick (Click image for example video)
  13. 13. Audio quality is much more imporant than video quality. (Click here for example)
  14. 14. Audio Gear
  15. 15. RØDE VideoMic Go 70 Euros
  16. 16. Yeti Blue 136 Euros
  17. 17. iRig Mic Lav 60 Euros
  18. 18. Use your Smartphone for Voice-Over
  19. 19. Record your Voice-Over under a blanket.
  20. 20. Always wear headphones when shooting video!
  21. 21. Editing Software
  22. 22. iMovie Free with Mac
  23. 23. Windows Movie Maker Free for PC Users
  24. 24. DaVinci Resolve Free
  25. 25. YouTube Free
  26. 26. Video Editing on Smartphones
  27. 27. Adobe Premiere Clip Free for iOS and Android
  28. 28. YouTube Capture Free for iOS and Android
  29. 29. Production Methods
  30. 30. Produce in Bulk (Click image for example)
  31. 31. Use Stock Photos/Footage Pixabay Splashbase
  32. 32. Produced entirely with stock footage (Click image for example video)
  33. 33. Record your Screen Apowersoft Record Yourself and the Screen (Click image for example)
  34. 34. Record a Presentation
  35. 35. Showbox - A Production Crew in your Browser
  36. 36. A Production Crew in your Browser VideoLean Wochit
  37. 37. Music
  38. 38. YouTube Audio Library (Just for publication on YouTube)
  39. 39. Royalty-Free Music (Always check the license!) Jukedeck Free Music Archive
  40. 40. Live Video
  41. 41. Pros and Cons for Live Video Pros Quick to produce, no post-production Content can be repurposed after the live broadcast Stands out Direct interaction with the audience Cons Requires more preparation Requires events that are worth being broadcast live Makes only sense if your audience is large enough Direct interaction with the audience
  42. 42. Use cases for Live Video 1. Behind the Scenes 2. Q&As 3. How-To-Broadcasts or Product Demos 4. Breaking News
  43. 43. Why Facebook has already won the Live Video Market 1. Biggest Reach - you whole social graph is already there. 2. Facebook actively promotes Livestreams. 3. More people - more engagement. 4. Lives on your timeline indefinitely. 5. You can edit your video info after the fact. 6. Repurpose your content.
  44. 44. Stuff to think about before going live 1. Plan your content 2. Check you phone’s battery 3. Airplane or Do Not Disturb Mode with WiFi on 4. How will you react to comments?
  45. 45. BuzzFeed and their Watermelon Experiment had 800 000 Live Viewers and 10 000 000 Views in total. (Click image for video)
  46. 46. Think about your audience first!
  47. 47. MichaelNetsch@MichaelNetsch.de Twitter: @XNet

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