Slides from a presentation at The Pink Cow Tokyo

2. PILLAR 1
KNOW ME
Brand yourself.
To get connected and recommended.
We have to remember you!
What are 2-3 things you want us to
remember?

3. There is only one YOU

4. Pillar 2 TEACH ME
• Before "socialising" in Pillar 4 we need to
have a grasp of basic tools that will ensure
that we make the best use of our time.
• Skill up regularly. SEO & CMS for
example
• Ask for help. Geeks love helping
• You do not know what you do not know
• Time is money. Go Pro if there are
benefits

5. Pillar 2 Get Your Geek On

6. Pillar 3 LIKE ME
•Content will be the value
that you bring
•Content will brand you
•Content can be curated
•Content is King

7. Pillar 3 Your awesome content
will get you liked

8. Pillar 4 FOLLOW ME
• Be a little social in all the main places
• BUT. Choose the social place you
love the most and build your
community there
• You cannot have too many followers
• Thank, share, connect people
• Build lists

9. Pillar 4 Social media means
socializing

10. Pillar 5 TRUST ME
• People like people like themselves
• Be seen doing things that other people do
• Check in and share it
• Take photos and video with friends and
family. Best of all in your house or
workplace
• If you are a business or cause become
"real"

11. Pillar 5 People like people like
themselves

12. Pillar 6 PROMOTE ME
• Many folk with awesome content and
zillions of followers never get shared
• There are many "collaboration"
communities online
• Make your content easily shareable
• Be seen to be a sharer
• Thank when you are shared

13. Pillar 6 Become a Collaborator

14. Pillar 7 BUY ME
• Have a wonderful product at a
wonderful price
• Love what you do and let people
know that you love it
• Be awesome and love yourself
• Success is inevitable

15. Pillar 7 I deserve it