Through technological evolutions such as self-service BI a tremendous amount of data insights are created, which have an enormous potential. However, these insights are only valuable when they are inspiring and understood by end-users such that they are consequently used to drive business decisions. Therefore, Data Storytelling is a skill that is essential for everyone that is working with data.

1. DATA STORYTELLING
E F F E C T I V E LY CO M M U N I C AT I N G DATA I N S I G H T S

2. VIQTOR DAVIS DATA STORYTELLING TEAM
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• What is Data
Storytelling?
• Why do you need it
anyway?
• The fun part
• Demo in PowerBI

3. HAVE YOU EVER SEEN A DATA STORY BEFORE?
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4. In 2018 the global amount of data was
WHY IS THIS IMPORTANT TO YOU?
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* www.networkworld.com
* www.idc.com
4
33 zettabytes
128 Gigabyte
* * 33
171 billion euros
1399.-
*
In 2019 global revenue in data analytics will be

5. 90%
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* Gartner research
5
of decision makers still prioritize gut feeling over data

6. THERE IS A GAP BETWEEN INSIGHTS AND ACTION
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DATA STORYTELLING IS THE LAST MILE TO DRIVE BUSINESS OUTCOMES

8. VQD SKI EXAMPLE

9. VQD SKI EXAMPLE
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10. TELLING STORIES WITH YOUR DATA
It’s the context around the data that will
make people listen and engage.
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• Adding context – the story
• Making memorable
• Facilitate decision-making

11. WHAT IS DATA STORYTELLING?
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"Data storytelling is a structured approach for communicating
data insights, involving a combination of three key elements:
data, visuals, and narrative."
- Forbes

12. THREE KEY ELEMENTS
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13. PRACTIAL EXAMPLE
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92%
90%
75%
72%
46%
39%
PRICE
CONVENIENCE
CUSTOMER SERVICE
SELECTION
RELATIONSHIP
BRAND
% favorable
Annual Customer Survey: Results Overview
*Cole Nussbaumer - telling a story with data

14. PRACTIAL EXAMPLE
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92%
90%
75%
72%
46%
39%
PRICE
CONVENIENCE
CUSTOMER SERVICE
SELECTION
RELATIONSHIP
BRAND
% favorable
*Cole Nussbaumer - telling a story with data
Annual Customer Survey: Results Overview
People love the fact that we are convenient, but
they are most excited about our pricing!

15. PRACTIAL EXAMPLE
9 oktober 2019 15*Cole Nussbaumer - telling a story with data
92%
90%
75%
72%
46%
39%
PRICE
CONVENIENCE
CUSTOMER SERVICE
SELECTION
RELATIONSHIP
BRAND
% favorable
But we really need to work on our branding and
customer relations.

16. EXTRACTING MORE VALUE FROM WORK ALREADY DONE
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17. THE IMPORTANCE OF VACCINATION DEGREES
9 oktober 2019 17*Volkskrant

18. NEST CUSTOMER ENGAGEMENT E-MAIL
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19. IF THE WORLD WERE 100 PEOPLE
9 oktober 2019*GOOD MAGAZINE 19

20. ITS TIME FOR SOME DEMO’S
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• What is Data
Storytelling?
• Why do you need it
anyway?
• The fun part
• Demo in PowerBI

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22. SHOW NOTES
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Numbers:
https://www.networkworld.com
https://www.idc.com
If the world would be a 100 people:
https://www.youtube.com/watch?v=QFrqTFRy-LU#t=58s
Weather dashboard:
https://biitlog.wordpress.com/2017/01/18/power-bi-weather-api/
PowerBI Examples
Powerbi_app_datasaturday
Contact:
Jacklien Maessen
jacklien.maessen@viqtordavis.com
Micha van der Ende
micha.vanderende@viqtordavis.com