21. Canada has some of the most active Internet searchers on the planet, yet Canadian marketers are slower than their counterparts abroad to latch onto search. Strategy Magazine 2008
45. 16% point increase in Brand Association when brand is in top sponsored and top organic results.
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48. For copies of Looking Ahead (part 1 or 2) email me michellekostya at gmail dot com!
Editor's Notes
In Part 1 at our Sales Meeting last January I talked about the Decline of Mass Media, I will give you a brief overview of that presentation as some of you missed out! The majority of this presentation will concentrate on a conference I was able to attend this year called Search Engine Strategies. The conference I attended focused on opitmizing websites for Search Engines such as Google, using Paid Search Methods and the every changing search marketplace. I will try by the end of this presentation to bring you up to speed on all of these methods and show you why they are important to us at Conair!