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V3 Integrated Marketing
Social Media ROI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Old World Way to Reach Customers Banner Website Call Center Sales Rep Phone Lead Gen Direct Mail Search Phone
Old World Way to Reach Customers Direct Marketing =  Fire Hose
New World Way to Reach Customers en Sales Rep Call Center Website IP TV Rating Sites Social Video TV Print E-Mail Banner Mobile Blogs Community Organic Search Lead Gen Direct mail Paid Search Widgets
New World Way to Reach Customers Brand Marketing = Envelope them in a Fog
Inbound Marketing ,[object Object]
Inbound Marketing is More Effective Source: State of Inbound Marketing Report -  http://bit.ly/aewfHr
How Does This Impact Your Business?
Social Media is for Leads and Sales Source: State of Inbound Marketing Report -  http://bit.ly/aewfHr
74%       Percentage of small business owners that say social media helps them close business.     Source: Inc Magazine -  http://bit.ly/amD4kP
Companies with  more indexed pages  on Google, Yahoo and Bing   generate more sales leads.   Every  50 to 100 incremental indexed pages  can mean  double-digit lead growth. Growth in new leads accelerates significantly once websites achieve 300+ pages indexed by Google. More Indexed Pages = $
Leads by Indexed Web Pages Source: State of Inbound Marketing Lead Generation Report -  http://bit.ly/cVMpkn
67%       Increase in monthly sales leads for companies that blog over companies that don't blog.   Source: Data from over 1,500 small businesses -  http://bit.ly/XDkQV
434%       Increase in website pages indexed by Google for companies that blog over companies that don't blog.   Source: Data from over 1,500 small businesses -  http://bit.ly/XDkQV
97% of Consumers are searching online for products and services. Their behavior has changed. Have your marketing tactics changed with them?
Apples aren’t  Oranges ,[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t  Despair,  (hang on) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PATIENCE is a Virtue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Says   WHO? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Says   WHO? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Says   WHO? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Says   WHO? ,[object Object],[object Object],[object Object],[object Object]
Says  WHO? ,[object Object],[object Object],[object Object]
Back to the Tricky Question –  That Pesky  ROI ,[object Object],[object Object],[object Object]
Create a SCORECARD ,[object Object],[object Object],[object Object],[object Object]
If You’re Not Measuring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Scorecard Source, Augie Ray, Forrester Genius, http://www.experiencetheblog.com
And Remember, It All Starts Here - With Your Website ,[object Object]
V3 Integrated Marketing Vision + Voice + Value http://v3im.com This work is the unwed brainchild of @shellykramer + @michellelamar

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Social Media ROI

  • 2.
  • 3. Old World Way to Reach Customers Banner Website Call Center Sales Rep Phone Lead Gen Direct Mail Search Phone
  • 4. Old World Way to Reach Customers Direct Marketing = Fire Hose
  • 5. New World Way to Reach Customers en Sales Rep Call Center Website IP TV Rating Sites Social Video TV Print E-Mail Banner Mobile Blogs Community Organic Search Lead Gen Direct mail Paid Search Widgets
  • 6. New World Way to Reach Customers Brand Marketing = Envelope them in a Fog
  • 7.
  • 8. Inbound Marketing is More Effective Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • 9. How Does This Impact Your Business?
  • 10. Social Media is for Leads and Sales Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • 11. 74%       Percentage of small business owners that say social media helps them close business.     Source: Inc Magazine - http://bit.ly/amD4kP
  • 12. Companies with more indexed pages on Google, Yahoo and Bing generate more sales leads.   Every 50 to 100 incremental indexed pages can mean double-digit lead growth. Growth in new leads accelerates significantly once websites achieve 300+ pages indexed by Google. More Indexed Pages = $
  • 13. Leads by Indexed Web Pages Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • 14. 67%       Increase in monthly sales leads for companies that blog over companies that don't blog.   Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
  • 15. 434%       Increase in website pages indexed by Google for companies that blog over companies that don't blog.   Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
  • 16. 97% of Consumers are searching online for products and services. Their behavior has changed. Have your marketing tactics changed with them?
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. Your Scorecard Source, Augie Ray, Forrester Genius, http://www.experiencetheblog.com
  • 29.
  • 30. V3 Integrated Marketing Vision + Voice + Value http://v3im.com This work is the unwed brainchild of @shellykramer + @michellelamar