1. Testing The Waters
Social Media Concierge Nov. 28th-Dec 4th
Michelle Pizzinato
2. Target Market
Males and Females aged 18-25
Living in Kingston
Enrolled in 3rd year of Advertising Integrated Management
program at St. Lawrence College
Interests include: social media, marketing , creativity,
technology, entertainment, mobile technology
3. Best Channels
Facebook - Michelle
I chose this channel because it is the channel I utilize most out of the following channels. I spend
majority of my time online on Facebook and felt this would be the channel I could best that I could
capture an audience’s attention on. To capture our target markets attention posts could be directly
posted to the third year marketing page.
Twitter
This channel is a good channel to use, It is good to give quick updates and as well the #imslc hash
tag could be used to their advantage to hit the target market.
Pinterest
This channel would be able to capture the audience’s interest in another way. Pin boards for each
course makes it easy for audience to look up assignments and see course related content in an
organized manner.
Youtube
This channel would be a good channel to use as you could post videos which could be integrated
with other channels such as Facebook and Twitter. This would also capture the audience in a
different form of engagement, video.
4. Objectives
Inform target of lectures, homework and
assignments to be completed
Constant content to keep audience engaged
Use channels together to create engagement
through all social channels
6. Facebook Screen Shots
This post was giving
recognition to certain
individuals
Update on assignment due
date
Reminder for flashmob and
linked to outside source
(slide share) if they needed
more information
7. Facebook Screen Shots
•Update for an assignment
due date with picture of
assignment details attached
•Reminder to post focus
group notes
8. Facebook Screen Shots
Another Post giving
recognition to classmates
Getting personal by
wishing classmates a
great weekend
Listing all the homework
for the weekend
This post received most
attention - 7 likes
9. Facebook Screen shots
Personal introduction
to begin post
Listing all the fast
approaching due
dates for the week
Asking for comments
if I missed anything
10. Self Evaluation
I was in charge of Facebook
I found it was a great tool to push out information to an audience. Can do
this in the form of text, links, videos, documents and pictures
I created a daily plan of what was going on each day to ensure I did not
miss important information. This worked well to my advantage
I posted regularly but not too much which kept the audience engaged with
out being annoying
Made sure my posts were content heavy so they did not get missed
Did not link it to any other channels because lack of team mates
I should of prompted for more discussion and gave topics of discussion
11. Other Channel Evaluation
I should of took on the role of another channel as
I lost all my teammates
My teammate who was assigned to Twitter did
not communicate with me through out the week
so there was no connectivity with other channels
