With 8,000 attendees, 39 venues and 63 events, the biggest inaugural StartupWeek in the world was run in Sydney on Oct 23- Oct 30 2015.

1. Outcomes and Achievements Report

2. Designed by the startup community,
for the startup community.

3. Connecting people, ideas &
resources across the startup
ecosystem

4. 63 39 8000
Events Venues Attendees
The largest inaugural StartupWeek
anywhere in the world!
This was 33% bigger than we originally expected

5. Conferences Keynotes Hackathons Workshops
DebatesRoundtablesPitch NightsPanels
Exhibitions Tours Networking Parties

6. Our Community Partners

7. Our Supporting Partners

8. Niki Scevak
Blackbird VC,
StartupWeek Sydney had 231 speakers, both international and local
Ed Husic MP
Wyatt Roy MP
Innovation Minister
Adam Scwab
Aussie Commerce
Kevin Bloch
CISCO CTO
Jonathon Davey
NAB Labs
Mark Bouris
TV Personality
Sean Ellis
Growth Hacker
Lisa Messenger
The Collective
Jo Burston
Rare Birds
Speakers
It is important to foster growth in startups and innovation in Australia and
we want to see more engagement with government bodies and industry
leaders to help create an innovation nation. StartupWeek is doing exactly
that while helping to grow the whole startup ecosystem.
Alan Jones
Evangelist at Blue Chilli
“

9. Coworking Spaces Incubators
Landmark
Government
Buildings
Universities
Innovation
Labs
Major Research
Centres
Corporate and Legal
Firms
Out & About
Sydney
Sydney’s major innovation hubs
Venues
Fishburners, Stone & Chalk,
Blue Chilli, Tank Stream Labs
muru-d, ATP innovations
NSW parliament House,
Sydney Town Hall
UNSW, UTS - Dr Chau Chak
Wing Building, Faculty of
Engineering and IT Building
UNSW MCIC
Luna Park , Startupbus, Bus Tour,
Walkabout
Gilbert & Tobin, BCG, SwaabData 61 / NICTA, Garvin InstituteInnovations Labs - CBA

10. As whole industries face digital
disruption now is the time to
catalyse existing and aspiring
entrepreneurs to build and grow
Australia’s innovation and growth
opportunities.”
Michelle Williams
National Manager StartupWeek Sydney 2015
“

11. Industry Tracks
The 10 industry tracks that made up StartupWeek Sydney 2015

12. Fintech
3 events with 400
attendees
media exposure - smh
and AFR
17 thought leaders
speaking on 3 panels
covering corporate
innovation, regulation
and blockchain

13. Health
4 events with 320 people
1 panel (150 attendees)
ATP innovations
2 hackathons - Garvan
Institute and Fishburners
1 workshop - 70
attendees

14. Education
2 events - kids coding
workshop and activation
party
Michael Crouch Innovation
activation party - run to
coincide with StartupWeek
Clover Moore hosted in her
private room in Town Hall the
Code Club event

15. CleanTech
1 community energy forum by
Greenups - meet the local
community energy
organisations and panel event
Last year the same event
attracted 30 people. This
year it attracted 150 people
The 500% increase is
attributed to StartupWeek
(both from site visits and City
of Sydney partnership
promoting the event)

16. Diversity
3 events with 410
attendees
1 x LGBTIQ
entrepreneurship event -
250 attendees
1 x women in tech event
- 180 attendees
1 x diversity benefits - 80
attendees

17. Digital Creative
8 events with 1260 attendees
4 events run by Piivot including a
bus and walking tour, party and
intro session
1 x Digital storytelling workshop
(15 people)
2 x web design events (Web
Directions conference and invite
only networking) 850 people
1 x Design Thinking meetup held
at CBA innovation lab with 150
people

18. Internet of
Things
4 events with 520 attendees
Australia’s first large IoT
conference. Initiated to take
advantage of SuWSyd exposure -
250 attendees
Maker Faire run out the Solidify
maker space - 100 attendees
Biofoundry, BioQuisitive and the
opportunities of DIY science - 90
attendees
Smart Cities - 80 attendees

19. Gov 2.0
Data 61’s Smart Cities
Industry meets the startups
Connecting industry,
government, developers
with entrepreneurs and
startups
initiated because of
StartupWeek

20. China & Asia
3 events with 300 attendees
1 x Chinese International
speaker Andy Mok - 130
attendees
1 x Asia Recon event -
what was learnt on tour -
70 attendees
1 x Find your Chinese
Partner event - 100
attendees

21. Startup
Journey
40 events with 4170 attendees
(includes SydStart)
Events at all major startup co-
working spaces, incubators and
accelerators
Events include Pitches,
Workshops, Launches,
Roundtable, Meetups, Panels,
Talks, Roundtables, Tours,
Hackathons including on a bus

22. 2015 Premiere Events
Everything IoT Conference Let’s talk Blockchain
Smart Cities for Startups by Data61 Plugging the Funding Gap
Michael Crouch Innovation Centre Activation Code Club Takes Over Town Hall

23. StartupWeek Video Footage
Fairfax - StartUp Week Sydney - Reel - 03
https://vimeo.com/145506160
password: fairfax

24. Event Video Footage Packages
Everything IoT event
https://youtu.be/L1Z_kQBo02k
Product Hunt
https://youtu.be/Zt8aXdnqxuQ
“Accelerator” at NSW Parliament House
https://youtu.be/APojhpvePdw
AFR Corporate Innovation
and Venture Capital
https://youtu.be/Zt8aXdnqxuQ

25. Media Exposure

26. Media Coverage

27. Australian Financial Review – 26 October 2015
StartupWeek paves the road to Australia’s future – James Eyers
Australian Financial Review – 25 October 2015
Start-up Week just the start – Jennifer Hewett
SBS Hindi Radio – 15 October 2015
‘STARTUP WEEK SYDNEY’ SET TO BEGIN
The Daily Telegraph - 18 October, 2015
Bradfield Oration: Welcome to Sydney’s own Silicon Valley
Startup Daily - 29 September, 2015
StartupWeek Sydney launches to celebrate and strengthen the city’s
startup ecosystem
This Week in Startups with Mark Pesce TWISTA
S03E03 – Government and Startups – talking StartupWeek Sydney
StartupWeek Press

28. everything IoT conference
The Australian: Business Review – 26 October 2015
The net boom we can’t afford to miss – Eitan Bienstock
KPMG Innovation tiger
Startup Smart – 27 October 2015
Keen to be lean: 3 Day Startup teaches corporates to think small - Kye White
StartupBus
The Huffington Post – 26 October 2015
Busting Out A Startup Business Pitch In Just 72 Hours – Cathy Anderson
Start-up Stories: Moving towards a greater entrepreneurial diversity
The Sydney Morning Herald – 29 October 2015
Embrace difference to reap the diversity dividend, panel tells startups – Jessica Sier
Let’s talk blockchain
The Sydney Morning Herald – 3 November 2015
Westpac sees ‘blockchain’ as an opportunity not a threat: Hartzer – James Eyers
Event Press

29. Social Media Mentions
#SuWSyd - 1803 tweets

30. I want Sydney’s tech startups to
lead their fields. StartupWeek
helped build the skilled and
connected community we need to
make that happen”
Clover Moore
Lord Mayor of Sydney
“

31. What they said:
StartupWeek Sydney

32. I work in corporate. My friends had told me about startups and I have read a lot
in the media. StartupWeek has given me the chance to understand what’s
going on in startups in Sydney, including introducing me to the co-working
spaces, so thank you. My question now is what do I do next?”
Attendee
“
I’ve never seen an audience so engaged with an event we have run - they all
stayed well after the end of talks asking questions and networking with each
other”
Allan Manuel, Organiser of HealthTech Sydney
“
StartupWeek’s smaller series of events offers the opportunity to directly
engage with the speakers and key people in that startup ecosystem. You do
not get that opportunity in the bigger conferences”
Attendee at Plugging the Funding Gap
“
I met a number of people a few times at Startup Week Sydney events which
enabled me, in a short space of time, to get to know them, what they do and
discuss how we might collaborate. Startup Week Sydney provided this
opportunity and showed the spotlight on the depth and range of talent and
knowledge in Sydney's growing ecosystem.”
Charnelle Mondy, City of Sydney
“

33. “What was great about your StartupWeek experience?”
Learning new ideas and being challenged
Genuine moments of truth emerging through struggle
Gaining insights into new aspects of the startup ecosystem
Learning about Blockchain
“It is the party for entrepreneurs, with great insights,
experience and joy. Definitely will recommend my friends
who are working on a startup or trying to start a business to
look at it.”
Great initiative and loved that the community embraced it. -
Sue Hogan, Innovation Bay
We asked:

34. More opportunities to connect with good business mentors, which not only gives
them a chance to improve skills in areas they don't already have, but also makes
sure they are innovating around real customer problems (and can develop a strong
commercialisation pipeline)”
Danielle Szetho, Fairfax
“
Multicultural startup community input”
Adam (Ziyuan) Zhao, Amar Wealth
“
Need to have one point of contact for Sydney startups specifically (Startup Aus
is national and is not it). Need more government support. Melbourne is fast
becoming the national hot spot for tech companies / startups and Sydney
needs to stand up.”
Sue Hogan, Innovation Bay
“
“What does the Sydney startup ecosystem need more of
We asked:
Need to educate employees with new skills such as STEM - now, not just future
workforce. Also the need to encourage more individual investment into startups to
help them get a leg up.”
Attendee
“

35. Our courage and innovation
The collaboration and supportive community
It’s on the verge of something great
Smart cities hack next
It’s still young and everyone supportive and willing to help
Collaboration and a willingness to cross fertilise
Beaches
“What do you love about Sydney’s startup ecosystem?”
We asked:

36. “What would you like to see more of next year?”
Fintech, Women in FinTech, Data science events, Biotech, IoT in
practice
Rural events
Robots
Food Tech #hackfood15
Storytelling
Marketing - how startups use their data better
Media / storytelling - augmented reality, virtual reality
Less pizza —> more food from the local community
“Partnerships, Co-founding, Cross Border eCommerce, social network”
More fun networking opportunities - but ones that link both startups
and business folk
We asked:

37. Entrepreneurial appetite is rife in Australia and our
participants have seen what’s possible with
startups. The event is a fantastic way to engage
employees within a company to develop an
innovative idea that improves their business.”
Jackson Dyre-Borowicz
Enterprise Programmer, Texas USA
Event Organiser for KPMG Innovation Tiger event
“

38. Marketing & Engagement
Channels

40. Distribution channels
Marketing and Communications Tactics:
regular contact with key influencers, the startup
community, event organisers, government, universities to
spread the word about StartupWeek
these influencers tweeted, facebooked and shared with
their communities
Press releases with major coverage in the weeks leading
up to StartupWeek as demonstrated in the following
graph
The Outcome? Most events sold out.

41. Key Website Statistics
9.5 thousand website visitors (in 6 weeks)
404 - average number of views per event
Traffic from Fairfax properties
842 - views from SMH
149 - views from AFR
127 - views from BRW
107 - views from The Age

42. Page views vs Sales
With regular
communication to our
communities and their
distribution channels
the StartupWeek
Sydney site
experienced regular flux
points.
Our biggest sales days
was on October 25, the
first Monday of
StartupWeek. This was
also the day with the
most visits

43. StartupWeek Mobile App - powered by Attendify
675 downloads
9339 sessions
412 profiles
Technology issues (eventbrite api changing so tickets could not
be pursed on the app until 25 October (during StartupWeek). Also
late arrival of the app gave limited time to train event organisers
on how to best use.
case study examples (on the following pages)
everythingIoT
blockchain
afr regulator
plugging the funding gap

44. Everything IoT
104 checkins (220
attendees)
51 photos
114 messages
97 interactions
Conference

45. FinTech Venture
61 checkins
19 photos
34 messages
54 interactions
Capital and Corporate
Innovation

46. Plugging the Funding
42 checkins (audience of
70)
16 photos
14 messages
28 interactions
Gap - VC Funding
Conversations

47. Let’s talk
blockchain
54 checkins (80
attendees)
10 photos
55 messages
134 interactions

48. StartupWeek Sydney draws attention to
the entire startup ecosystem. It
facilitates discussion and development
through a supportive framework that
has been very helpful in pulling
together my event.”
Eitan Bienstock
Investor & StartupMentor
Event Organiser for everything IoT conference 2015.
“

49. Experience
The Event Organiser

50. Event Organisers toolkit
Our event registration tool. Our website CMS platform
The priority for StartupWeek Sydney is the event organiser.
We developed processes and tools to streamline the experience for SuWSyd
event organisers, and this enabled StartupWeek to scale effectively and efficiently.
CRM and Project
Management tool
Our mobile app.

51. Appendix
Data analysis of website traffic

52. How people found the website
The majority of people
located our site
We got the majority of
referral traffic from
twitter and facebook,
and the highest amount
of return traffic, and
longer stays, from
referral traffic.

53. Event popularity (sorted by event track) - total website views
Unsurprisingly, the
Startup Journey track
and its events received
the most views.
2nd was the FinTech
track even though it
had only 3 events
Health had a low
amount of visits
considering it had 2
hackathons, 1 large
panel and 1 workshop

54. Specific event popularity (sorted by event track) - averag

55. Event popularity (sorted by event type) - total views

56. specific event popularity (sorted by event type) - average