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Your Big Idea

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Your Big Idea

  1. 1. Agenda 1 Gut Check 2 MVP 3 Educated Guess 4 Target Customer
  2. 2. Gut Check   
  3. 3. Gut Check 
  4. 4. How Big is Big Are you aiming to be a monopoly in small market or a small player in a big market?  
  5. 5. As a general rule: a genuine passion for and connection to the space you propose to enter is generally a prerequisite for success
  6. 6. Simple MVP Setup a clear Landing Page Describe:  Your product  How it works (3 steps)  Sign-up button for a wait list Network  Go to Meetup events and meet new people face to face to talk to them about the idea!  If they like it have them sign up! Interview  After you have some signups, interview interested people and talk to them about the idea
  7. 7. Make an Educated Guess What problem are you solving?
  8. 8. Make an Educated Guess How have others attempted to solve this problem before? What happened?
  9. 9. Make an Educated Guess How many specific benefits for your product or idea can you list?
  10. 10. Make an Educated Guess Does your idea already exist?
  11. 11. Make an Educated Guess What key features does your product or service have that others after you will have a hard time copying?
  12. 12. Make an Educated Guess Have you done a SWOT analysis?
  13. 13. Make an Educated Guess Do you have a mentor or industry advisor that you can call on?
  14. 14. Make an Educated Guess What is the size of the market that will buy your product or service?
  15. 15. Make an Educated Guess What would it take to build a minimum viable product to test the market?
  16. 16. Make an Educated Guess Can you get paying customers from your target market to pre-order based on a blueprint or mockup?
  17. 17. Make an Educated Guess Can you produce the actual product yourself, or do you have a partner who can?
  18. 18. Make an Educated Guess Do you have distributors or partners to help you scale your business?
  19. 19. Make an Educated Guess What will it take to break even or make a profit?
  20. 20. Make an Educated Guess How can investors in your idea make a profit?
  21. 21. Prove elementary hypothesis: On how big your idea is and if you are aiming at the right market and customers. If you are unsure, don’t go any further till you figure it out!
  22. 22. © Copyright Microsoft Corporation. All rights reserved.

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