2. OUR VISION
“If you want something done,
give it to a busy person.
”
...well, we are very busy... understanding our clients
business, developing imaginative strategies, creating
brilliant events, proposing creative and budget
adapted promotional materials, developing the best
media plans - according to our client’s target and
budget, buying smart media for the best prices,
developing and implementing on-brand beautifully
created ideas...
3. Agency Credential
ABOUT US
Unique experience of media relations and tight
connections with key media channels ensures qualified
development and implementation of non-standard
projects
Large experience in development and
implementation of integrated projects with national
coverage.
Full-scale services in the field of public relations:
from strategic consultancy to implementation of
effective PR programs.
In 3 years of functioning, we have implemented
more than 50 communication projects for leading
brands of the Romanian market, such as Emporio
Armani, Mengotti, Max Mara, Mango, Triumph, Razvan
Ciobanu, Cosmopolitan, Marie Claire, Playboy, Tabu,
Music Channel, Evian, Martini, Jagermeister, Cointreau,
Corona, Bacardi, Metaxa, Remy Martin, Grey Goose,
Castrol, Barilla.
OUR AIM
we are committed to shake the market for our clients and to
develop close partnerships with them in order to deliver services that
meet their expectations.
ROI is our focus; we use our professional experience to ensure
that client' budgets are invested, not simply spent. we do believe that
“reason why”, both for client and agency, of any campaign is a
demonstrably effective outcome.
5. Agency Credential
SERVICES
Corporate PR/
1. Strategic planning and implementation of PR campaigns
2. Development of communication programs
3. Development of CSR programs
4. Development of internal PR programs
5. Creation and support of informational sources (TV and radio
programs, internet resources, print editions)
6. Special events
6. Agency Credential
SERVICES
Brand PR/
1. Organization of special events aimed to boost brand reputation
2. Informational and educational campaigns in media
3. PR programs to support marketing communications
4. Management of sponsorship projects
5. Celebrity marketing, work with opinion leaders
6. Digital communications: Internet and mobile
7. Agency Credential
SERVICES
Media Relations/
1 National level:
> Development of informational occasions and informational
messages for media
> Press events for media: press conferences, round tables, press
lunches, press briefings, press tours
> Composition and distribution of press releases
> Media support of brand events in specialized editions
> Media monitoring, press clipping composition, evaluation reports
> Placement of image publications and video plots in Internet, print
editions, TV channels
> Media projects efficiency estimate
2 Regional level:
> Media support of brand events in regional media, media coverage
control
> Press events for regional media
> Media projects efficiency estimate
10. Agency Credential
A SMALL SELECTION OF OUR WORK
Special media projects for Palmers
in Beau Monde and Marie Claire magazines
may - august 2009
Task: ensure maximum integration of Palmers products in editorial
materials and provide interesting information about them
for consumers
12. Agency Credential
Special media projects for Mengotti concept
store in Elle and Bazaar magazines
september - december 2009
Summary: draw attention of the audience to A/W ‘09 fashion
collections from Mengotti Concept Store; create and publish
customised fashion editorials.
15. Agency Credential
PR Campaign for Martini
“Martini Gold by Dolce&Gabbana”
Global Launch
2010
Summary: Dolce&Gabbana
and Martini launched, at the
end of 2010 Martini Gold by
Dolce &Gabbana. The
protagonist of the campaign
was Monica Bellucci, the Italian
actress and global symbol of
beauty. The campaign was
directed by renowned music
video director Jonas Åkerlund.
Results:
32 articles in 26 media outlets
Total rate card value:
62.000 EU
Special project: magazine
cover and cover story in
Tabu magazine, December
2010 issue
20. Agency Credential
PR Campaign for Evian
“Evian by Issey Miyake”
Anniversary Bottle
2011
Summary: In November 2010 Evian launched it’s 4th special edition
bottle, created in collaboration with famous fashion designer Issey
Miyake. The Evian by Issey Miyake launching was announced through
an press release sent to main Romanian glossy titles and on line.
Results:
26 articles in 24 media outlets
Total rate card value: 16.000 EURO
22. Agency Credential
PR Campaign for Evian
“Let’s Baby Dance”
Global Campaign
2011
Summary: After Roller Babies success , Evian babies came back with
a new rhythm through Evian’s new worldwide campaign – Let’s Baby
Dance. The EVIAN “Baby Inside” campaign launching was announced
through an press release sent to main Romanian glossy titles and on
line.
Results:
11 articles in 11 media outlets
Total rate card value: 11.000 EURO
24. Agency Credential
PR Campaign for Martini
“Luck is an attitude”
Global Launch Campaign
autumn 2011
Summary:
Martini launched it’s new global communication campaign “Luck is an
attitude” through a worldwide Facebook casting, called Kisser Casting,
in order to recruit someone aged between 25-30 to star in their new
TV ad.
The role involved kissing 10 beautiful actresses and is paid €150,000.
Local markets were required to recruit one high profile celebrity judge
to sit on the judging panel with Celebrity Artist, Romanian Local Market
– Adrian Sina from Akcent.
MARTINI held an exclusive party on 6 September to launch LIAA with
local celebrity judges, media and VIPs invited to the event. Romanian
invitees at the event: Cristina Stanciulescu - Editor in Chief Viva, Catalin
Mihaila - Editor in Chief Playboy, Eddie Tone - Editor in Chief FHM,
Anda Brindusa - Editor in Chief The One, Adrian Sina.
Results:
26 articles in 26 media outlets
Total rate card value: 45.000 EURO
27. Agency Credential
PR Event for Tabu magazine
Where: Embassy
When: the 3rd of December 2009
No of attendants: 350 people
Key Message: Tabu recommends … !
Dress code: Vintage
Idea: We brought together best brands in terms of fashion and beauty,
because our ultimate thought was to create a perfect evening for “the
spoil” of our guests.
Flow: Our invitees had the opportunity to visit different corners placed
inside location, in order to test best beauty products, try fashion
accessories, have massage, benefit to advices and services of best
make up artists, have photo sessions etc.
29. Agency Credential
New Spring/Summer 2010 Mango Collection
Event
Where: MNAC
When: the 18th of March 2010
No of attendants: 400 people
Key Message: Surrender to pureness and simplicity!
Idea: Invite the most representative VIP’s from Romania, journalists
and Mango clients to new S/S ‘10 fashion show.
31. Agency Credential
Cosmo Shoe Month for Cosmopolitan
Event Marketing
Where: Baneasa Shopping City
When: October 2010
Idea: First Cosmopolitan SHOE MONTH organized ever in Romania,
dedicated to all fashionistas shoe addicted. 4 weeks of intense
activities – having as the main characters the shoes and all the ,,guilty
pleasures’’ included in the women shopping rituals
33. Agency Credential
1Music Channel
Event
Where: Jubile Grand Ballroom
When: the 20th of October 2010
No of attendants: 400 people
Key Message: 1 Music Channel Aims High!
Idea: Invite the most representative VIP’s from Romania, journalists
and advertising clients to the launch of autumn / winter programme.
35. Agency Credential
“Triumph Inspiration Award Romania 2011”
Event
Where: LOFT Lounge
When: the 7th of April 2011
No of attendants: 300 people
Key Message: 125 Years of Celebrating Women!
Idea: Triumph, the innovator in all things lingerie
and shapewear, challenges young fashion
students from around the globe to let their
creativity soar with the fourth-consecutive
Triumph Inspiration Award.
37. Agency Credential
Marie Claire
Event
Where: AmbasadÓr
When: the 15th of June 2011
No of attendants: 500 people
Key Message: Marie Claire 3 Years in Romania Anniversary!
Idea: Celebrate 3 years anniversary on the Romanian market together
with advertising clients, romanian fashion designers, VIP’s and press.
40. Agency Credential
“Emporio Armani 1 year in Romania”
PR Event
Where: Emporio Armani Store
When: the 29th of November 2011
No of attendants: 100 people
Idea: Celebrate 1 year anniversary on the Romanian market together
with clients, VIP’s and press.
42. Agency Credential
“Rémy Martin Cognac Club”, first Cognac
Club in Romania
PR Special Project for Rémy Martin
Where: Howard Johnson Grand Plaza Hotel
When: each last Thursday of every month
No of attendants per event: 70 people
Idea: Remy Martin Cognac Club is the first one in Romania and it was
launched on 29th of June ‘11. Every Cognac Club Meeting benefits by
a sommelier presentation, insights on the blending and history of
cognac accompanied by Executive Chef’s finest culinary creations.
44. Agency Credential
Liked what
you saw?
Don’t hesitate. Get in touch!
70 Ing. Dumitru Zossima st.
district 1, Bucharest
Diana Doni
Managing Partner
e: diana.doni@shakeadvertising.ro
m: (+40) 729 218 162
www.shakeadvertising.ro
