"Haters Gonna Hate" - The Online & Mobile Insurance Challenge - Barcamp Nashville 2013 #bcn13

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"Haters Gonna Hate" - The Online & Mobile Insurance Challenge - presentation for Barcamp Nashville 2013 #bcn13 - November 2, 2013 - at Soundcheck - Nashville, TN

Business Economy & Finance

Bayard Saunders
Bayard@TheFaintingGoatFarm.com

Michelle McManus
Michelle@TheFaintingGoatFarm.
com

Why Bother
The consumer is in control.
Conversations will happen with or without you.

Driving Purchase Decisions
§About 60 million Americans say the internet has played an important or crucial role in helping
them deal with at least one major life decision in the past two years.
§The number of Americans relying on the internet for major life decisions has increased by
one-third since 2002.
§Making a major investment or financial decision*: About 16 million said the internet had
played a crucial or important role in this.

Get it together
●
●
●
●

Check your policies
Form your teams
Train your staff
Select your channels

Get it together (Continued)
●
●
●
●
●
●

Select the right tools
Set up your listening program
Empower your staff
Connect multiple channels
Prioritize
Automate

Get it together (Continued)
● Meet customer expectations
● Don’t be a stalker
● Gain customer insights

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"Haters Gonna Hate" - The Online & Mobile Insurance Challenge - Barcamp Nashville 2013 #bcn13

1. Haters Gonna Hate The Online & Mobile Insurance Challenge

2. DISCLAIMER KITTEN

3. Bayard Saunders Bayard@TheFaintingGoatFarm.com Michelle McManus Michelle@TheFaintingGoatFarm. com

9. Lots of Hate

10. Traditional Hate

11. Why Bother The consumer is in control. Conversations will happen with or without you.

12. Driving Purchase Decisions §About 60 million Americans say the internet has played an important or crucial role in helping them deal with at least one major life decision in the past two years. §The number of Americans relying on the internet for major life decisions has increased by one-third since 2002. §Making a major investment or financial decision*: About 16 million said the internet had played a crucial or important role in this.

13.

14.

15. Get it together ● ● ● ● Check your policies Form your teams Train your staff Select your channels

16. Get it together (Continued) ● ● ● ● ● ● Select the right tools Set up your listening program Empower your staff Connect multiple channels Prioritize Automate

17. Get it together (Continued) ● Meet customer expectations ● Don’t be a stalker ● Gain customer insights

18. Bayard Saunders Bayard@TheFaintingGoatFarm.com Michelle McManus Michelle@TheFaintingGoatFarm. com

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