Stayzapp is an in-hotel guest experience and push notification marketing platform.

1. Mikail Gürbüz CEO
Faruk Selçuk Can CTO
stayzapp

2. Founders
Mikail Gürbüz
Faruk Selçuk Can
-Middle East Technical
University / Physics
- 2 start-up experience.
Cenk Ünverdi
Fatih Tamince
Advisors
-Founder / Rixos Hotels
-Operational Manager /
Rixos The Palm Dubai
- Programming Expert
- Expertise in diversive web
applications
- Strong software
development background

3. Problem&Opportunity
 Hotels have a large portfolio of non-room services like SPA,
Restaurants, and Halls that are reservable by hotel guests, however
there is not any online that platform collects hotels to provide
booking of this service portfolio.
No web service or mobile application which collects all
hotels in one platform to provide hotel guests order&booking
opportunity of in-hotel specific service portfolio.during
check-in period. Today all in-hotel orders/bookings/ are
performed via calling reception.
 No mobile/web application that collects all hotels in one
platform to provide hotels opportunity to market their non-
room hotel service portfolio. Hotels are unable to promote
hotel portfolio either to in-hotel guests. Guests do not have
an awareness of upcoming events like meal times, club
events during stay unless they do not ask reception or read
bilboards in certain places of hotel.
C/IN HOTEL
RECEPTION

4. What is stayzapp?
IN-HOTEL MARKETER
Stayzapp is a web platform/mobile application that runs directly in mobile devices of users to provide access to
in-hotel specific service portfolio during check-in along with providing hotels to promote their service portfolio via
offers&information push notifications to in-hotel guests. Stayzapp provides hotel users to
search/list/compare/booking of service portfolio of registered hotels such as SPA, Restaurant and Meeting Halls.

5. 64%
17%
9%
1,25%
4%
4%
Room Booking
Other F&B
Restaurants
Room Service
SPA
Other
Opportunity Market Size
Market opportunity
Global Hotel Industry has an economic size of
600B dolars in revenue. Of this economic
volume, 380B is generated by room booking in
which major online travel agencies are
interested in while there still no systematic
online platform established to cover remaining
220B. Stayzapp is the hybrid online systematic
established to cover this non-room size
600
Billion

6. Current Product
http://stayzapp.com/
Closed-beta in Rixos The Palm Dubai

7. Business Model
C/IN HOTEL
HOTEL
GUEST
stayzapp distributes in-hotel service portfolio of registered hotels to end users. If those services are ordered by a
guest of that hotel we charge hotel by a commission ratio. Any notification (informative, invitation, marketing, special
offers) sent by hotel either to hotel guests is charged by 10 Cent per request.

8. In-Hotel Value Proposition
Stayzapp encourages guest to increase their in-hotel spend, through purchases such as room
service, offers, spa and restaurant bookings and other opportunities presented in hotel portfolio.
The enticing visual experience invites guests to spend more and increases the revenues.
Hotel service portfolio no longer need to trawl through the separate menus inside the room;
guests can browse through the list in their preferred language, enticed by the stunning images
and detailed descriptions of the hotel service portfolio. Searching by service, event and offer
variety to decide what to order or to schedule what to do is simple. Additional information such as
service details, ingredients, aromas and other characteristics are all available at the touch of a
finger.
Stayzapp provides hotel the opportunity of promoting hotel portfolio to the guests. Offers
delivered through push notifications help hotel to develop guest-specific instant marketing
strategies of services, activities and facilities; providing opportunity to increase occupancy rate
for underutilized scenerios.
Being a powerful reporting tool to record guests’ preferences; stayzapp records guests’
requirements and movements at all time. This allows hotel to gain better insight into what the
guest is looking for and to be pro-active, recognizing that it can be updated internally in an instant,
enabling sending push notifications of promotions and offers to be displayed in mobile
devices to guests as and when required, with minimum effort.

9. Competition
In Hotel Competition
Currently there are in hotel mobile guest experience providers like Iris Valet, Intelity, Hotelmobile, Guestware. Those
software companies provide hotel specific tablet guest experience solutions via tablets belong to hotel. They do not
collect all hotels in one platform. User can not access hotel services if he is outside the room. They are still not
widespread, most of hotels do not use them. Stayzapp’s differentiation from those providers is like Booking.com’s
differentiation with hotel website provider companies. Stayzapp collects all hotels in one platform, runs directly in
personal mobile device of the guest and disables need to use different mobile applications of different hotels.

10. Marketing Plan
Chain 2
Major marketing plan is to register as many hotels as possible.
For this purpose Rixos hotels will be used for pilot; around each
Rixos, hotels that are part of a hotel chain will be targeted in
order to play a pilot hotel role for the chain they belong to.
Rixos The Palm Dubai will play the major pilot role since each
hotel chain has at least 1 hotel in Dubai. Using Rixos The Palm
Dubai as pilot we will try to register at least 1 hotel from each
hotel chain in order to set up an infrastructure to expand
through that hotel chain.
Rixos The Palm Dubai will play the major pilot role since each
hotel chain has at least 1 hotel in Dubai. Using Rixos The Palm
Dubai as pilot we will try to register at least 1 hotel from each
hotel chain in order to set up an infrastructure to expand
through that hotel chain.

11. Exit Strategy
Public Offer around $10B Valuation in 7-10 yearsP
Sale to Priceline, Sabre, Expedia or Travelocity; Opentable.com
was sold to Priceline at 3B$ valuation, Lastminute.com was
acquired by Travelocity at $1B valuation, Wotif was acquired by
Expedia at $703M valuation.
S

12. Example Investment Histories of Successfull Start-ups
Seed Series-A Series-B Series-C Series-D
200K$ 1.25M + 11M$
Aug 8, 2009 Oct 10, 2010 + Feb 2, 2011
32M$
Dec 12, 2011
258M$
Aug 23, 2013
1.2B$
Jun 6, 2014.
20K $+ 600K$ 7.2M$
Jan 1, 2009 + April 1, 2009 Nov 10, 2010
112M$
Jul 25, 2011
100M$
Sep 27, 2013
475M$
Apr 16, 2014.
300K + 1.2M$ 6M$
Jun 1, 2009 + Aug 23, 2010 Sep 21, 2011
15M$
Jan 30, 2013
60M$
May 23, 2013
250M$
Apr 2, 2014.
How airbnb started?
http://www.youtube.com/watch?v=axqh6SJ0O0c

13. Invest in us to become;
The leading global mobile platform that runs in every hotel
in world to connect hotels to their in-hotel guests in real-
time .
The leading online marketing/ordering platform for non-
room services of global hotel industry.
One of the fastest growing start-ups in world which has
potential to reach 10B$ company valuation barrier in 7 years.
Thank You.