The document discusses various marketing strategies and techniques that can be effective even in a bad economy. It emphasizes the importance of understanding your target market and measuring the results of your marketing efforts. Some key points covered include analyzing your competition, using the four P's of marketing (product, price, placement, promotion), focusing on benefits rather than just features, and controlling costs while driving new customers and revenue. The document promotes a guide for marketing on a budget that provides ideas and a toolkit for effective yet low-cost marketing.

1. Marketing in a Bad Economy Michael H Kaleikini VP of Marketing and Business Development Corporate Rain Makers, LLC

2. Marketing is... ANYTHING that enhances your product or services’ position in the marketplace to make a sale AND Cements your brand to a position of customer confidence

3. Who here markets? Every business markets! Every business advertises!

5. "You're being lied to... ... A LOT!"

6. Are you getting you were told Marketing. the results you would get?

8. The Professional Approach: Competitive Analysis S.W.O.T. Four “P’s Unique Selling Proposition

20. The Power Marketing on a Budget Guide: Information worth over $1500.00 On special for $99 Fully Guaranteed!

21. The Power Marketing on a Budget Guide: www.CorporateRainMakers/PowerMarketing/facebook.htm [email_address] (702) 538-4734