Going mobile requires more than reformatting a few pages and putting ‘m.’ in front of a URL. The mobile killer apps in 2015 will be different from today, both based on the rapid pace of technology as well as the increased adoption and familiarity with using fingers and small screens. However despite of the wide spread adoption of 4G/LTE, there will still be significant areas working on GSM (or even GPRS) in 2015. Inside the enterprise, current intranet security policies still start from the assumption that the user is at a desk, with mains power, and a 100MPS ethernet connection. Thus an organisation has two classes of user: ‘on-premise’, and ‘mobile’, with all the polices, procedures and overheads that this separation requires. By 2015 this needs to be ‘turned on its head’ with a single policy – ‘everyone is mobile’. With the mainstream adoption of bring your own device (BYOD), the organisation will not be able to prescribe the device.