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SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez notre Politique de confidentialité et nos Conditions d’utilisation pour en savoir plus.
• Advertising is a form of
communication that typically attempt
to persuade, potential to purchase or
to consume more of a particular
brand of product or service.
• According to AMA: advertising is any
paid form of non personal
presentation of ideas, goods or
services by an identified sponsor.
TYPES OF ADVERTISEMENT
• On the basis of Geographical spread
• On the basis of demand influence
• On the basis of target groups
• On the basis of corporate philosophy
• On the basis of media
ON THE BASIS OF GEOGRAPHICAL
• Geographically speaking national
advertising’s range is extended to the
territorial limits of the country.
• The advertiser use the national media to
inform the consumer about the product.
• The advertiser use the national local or
regional language but prefers the
• It can be available in everywhere of
country and easily purchased it.
• Any advertising placed by a company,
organization, or individual operating
in a limited geographical area such as
a city or within a state .
• Advertising a product or service in a
country other than where it
ON THE BASIS OF DEMAND
• Professional advertising
Advertising directed toward
professionals such as doctors, dentists,
and pharmacists, etc., who are in a
position to promote products to their
patients or customers.
• Industrial advertising
Advertising directed at commercial
business customers. The advertised
products are raw
materials, components, or equipment
needed in the production or distribution
of other goods and services.
• Consumer advertising
Advertising directed at a person who
will actually use the product for
their own benefit, rather than to a
business or dealer
• Trade advertising
A trade advertisement is an
advertising undertaken by the
manufacturer and directed toward
the wholesaler or retailer.
ON THE BASIS OF TARGET GROUPS
• Brand advertising
It is advertising with a strong
emphasis on the company brand (logo
and/or company name) also known as
integrated marketing communications
• Corporate advertising
This is the process of creating
awareness, recognition, and interest
in a company through paid placements
in electronic and print media
• Informative brand advertising
Informative advertising is
advertising that is carried out in an
informative manner. The idea is to
give the ad the look of an official
article to give it more credibility.
Also, informative ads tend to help
generate a good reputation
• Persuasive advertising
Advertising which seeks to influence
and persuade consumers to buy a
• Reminder oriented brand advertising
Reminder advertising is used for
products that have entered the
mature stage of the product life
cycle. The advertisements are simply
designed to remind customers about
the product and to maintain
• Negative advertising
Negative campaigning, also known
more colloquially as
"mudslinging", is trying to win an
advantage by referring to negative
aspects of an opponent or of a policy
rather than emphasizing one's own
positive attributes or preferred
ON THE BASIS OF CORPORATE
• Surrogate advertising
'Surrogate Advertising' is a form of
advertising which is used to promote
banned products like cigarettes and
alcohol, in the disguise of another
• Direct response advertising
Direct-Response Marketing is a type
of marketing designed to generate an
immediate response from consumers,
where each consumer response can be
measured, and attributed to individual
ON THE BASIS OF MEDIA
• Audio advertising
It is a small business advertising.
Radio advertising can be a very effective
means to attract customer to some
• Visual advertising
Is a generally considered the most
effective mass-marketing advertising
format as is reflected by the high
T.V network charge for commercial
airtime during popular events.
• Written advertising
Is a product or services advertising
that appears in specific section of
newspaper under the heading classifying
the product or service being offered.
• Internet advertising
Online advertising is the newest
and fastest growing way to advertise.
The Internet now provides everything
from links on sites, to banner ads on
sites, to small ads on sites, to pay per
• Mobile advertising
Is a form of advertising via mobile
(wireless) phones or other mobile
devices. It is a subset of mobile