This document discusses how smartphones have impacted connectivity and routines. It notes that 63% of smartphone owners keep their phone with them for all but an hour of their day and check their phone within 15 minutes of waking up. While smartphones provide constant connectivity and access to information, which increases productivity, it can also be difficult to disconnect from work and blur the boundaries between work and personal life. The document considers whether constant connectivity is ultimately helping or hindering people.

1. OUR
MOBILE
PLANET
Michael Bozzo

2. IS ETERNAL CONNECTIVITY
HELPING OR HINDERING US?

3. 63% of smartphone owners keep
their phone with them for all but
an hour of their waking day.

4. A sense of being connected is
the strongest motivator…
and spans brands, services,
and media platforms.

5. 79% of
owners
keep it with
them for all
but two
hours of
their day.

6. We are
growing
increasingly
more
addicted to
our mobile
devices.

7. 1 in 4 of
smartphone owners
ages 18 to 44 say they
cannot recall the
last time their
smartphone was not
next to them.

8. Can you recall
the last time
your phone was
NOT within
earshot?

9. 4 out of 5 smartphone owners
check their phone within 15
minutes of waking up.

10. What do
you do
when you
first wake
up?

11. “We expect more from technology
and less from each other.”
- Sherry Turkle

12. Humans have a universal
need to connect with
others, especially those
they care deeply about.

13. Our smartphones
are critical tools
for connecting
with friends,
family, and
colleagues
everyday.

14. 63% of people ages 18 to
29 said their smartphone
made it easier to plan and
schedule their daily routine.

15. Our smartphones give
us access to unlimited
information at our
convenience.

16. Convenience
drives
consumer
productivity
at work and
at home.

17. 25% of people ages 18 to 29 also
said their smartphone made it
harder to forget about work at
home and on the weekends.

18. Is eternal connectivity
really helping us?

19. The more we use our phones
to connect, the more value is
delivered to us.
The answer is yes.

20. “Our perceived value
makes our phones and
applications stickier, which
in turn encourages even
more use.”
– IDC Research Report

21. Mobile + Social = Connectedness
Connectedness allows us
to be more efficient
and current.

22. We are
Always
Connected

23. Connectedness
leads to
Productivity:
Calendar 34%,
Email 27%,
Text 16%
Calendar
Email
Text
Other

24. Thus,
smartphones
lead to a
better, more
efficient
life…

25. References