Slides from the TabSite.com webinar on May 23 outlining Facebook Marketing keys for brands using Facebook Timeline Pages.

1. Webinar: July 27, 2011
Webinar
p
“7 Steps to Success
with Facebook Timeline
for Pages”
Troy Rumfelt Co-founders Mike Gingerich
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2. Webinar
Q
Questions during the Webinar?
g
Post on
Facebook.com/TabSite
F b k /T bSi
Or Tweet:
#TabSite
#T bSit
REMINDER: 1 Attendee will be drawn to win
a Free for Life TabSite Gold Plan!
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3. Webinar: July 27, 2011
TabSite Gold Winner to be
Announced at the
End TODAY!
E d TODAY!
PLUS, special
PLUS special
Discount Offer only for you!
Discount Offer only for you!
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4. Webinar: July 27, 2011
Video Replay
Video Replay
Available
A ailable
in 8‐12 hours
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5. Webinar: July 27, 2011
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Agenda:
A d
• Facebook Current Trends
• 7 Steps to Success
p
• Advanced Page Strategies
g g
• Question & Answer / Winner of TabSite
Q /
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6. Webinar: July 27, 2011
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Current Trends
No other platform has 900+ million users!
• Bullet Point
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7. Webinar: July 27, 2011
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Current Trends ….It’s where the people are!
• Bullet Point
Source: SearchEngineJournal.com 2/2012
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8. Webinar: July 27, 2011
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50% log in daily
Source Buddy Media
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9. Webinar: July 27, 2011
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Why Facebook? It’s where the people are!
45+% Access
Facebook via
Mobile
Daily
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10. Webinar: July 27, 2011
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Revolve around
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11. Webinar: July 27, 2011
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The
7 Steps to Success
Success…
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12. Webinar: July 27, 2011
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Step #1
To be seen, you must first get the…
So that you appear in the News Feed
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13. Webinar: July 27, 2011
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Without the
y
you appear in a users News Feed like this:
pp
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14. Webinar: July 27, 2011
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#2 STRATEGIES for “Like”
Like Gate (fan-gating)Technique to invite Liking the Page
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15. Webinar: July 27, 2011
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STRATEGIES Part 2
LINK TO SPECIFIC TABS ON YOUR PAGE
Not simply y
p y your Facebook Page URL!
g
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16. Webinar: July 27, 2011
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Facebook Tab URL
Mobile Friendly Tab URL is IMPORTANT
y
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17. Webinar: July 27, 2011
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#3 ENGAGEMENT
News Feed
visibility &
activity
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18. Webinar: July 27, 2011
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84%
84% of your fans
don't get your
CONTENT
in their News Feed!
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19. Webinar: July 27, 2011
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Majority of Time
spent
on Facebook
is
i spent in the
t i th
News Feed.
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20. Webinar: July 27, 2011
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You must
You must
WIN the News Feed!
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21. Webinar: July 27, 2011
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WINNING the News Feed =
Getting “Likes”, Shares, Comments
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22. Webinar: July 27, 2011
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Winning News Feed Keys:
- Ask Questions
-Ask for “Like” example
“Click ‘Like’ if ”
Click Like if…
- Invite Sharing
“Share this pic..”
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23. Webinar: July 27, 2011
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INCREASED
ENGAGEMENT MEANS
INCREASED VISIBILITY
=
INCREASED SALES
POTENTIAL
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24. Webinar: July 27, 2011
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#4 Pictures & Videos!
Photos Get the Most Engagement!
Source: Pandemiclabs.com 2012
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25. Webinar: July 27, 2011
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Post to Photo Albums for visual impact
Example of
Image Uploaded
With Caption
And link i
A d li k in
Description
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26. Webinar: July 27, 2011
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#5 When to Post is Critical to Success
Brands posting outside of business hours
had 20% higher engagement rates
Source: Buddy Media: Strategies for Effective Facebook Wall Posts
y g
However, note the next report…..
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27. Webinar: July 27, 2011
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When to Post is Critical to Success
Links posted from 1pm to 4pm
result in the highest clicks
Peak time of the week is
is…..
Wednesday at 3pm
y p
Source Bitly, May 2012
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28. Webinar: July 27, 2011
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Post Scheduling tools
Plan Schedule Monitor Respond
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29. Webinar: July 27, 2011
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#6 Boost Engagement with Promos
Draw in and Build Engagement
With Contests, Giveaways, and
Contests Giveaways
Promos
Image Credit to Amy Porterfield
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30. Webinar: July 27, 2011
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Social Sharing features are
IMPORTANT
Upon Entry
And
Upon Voting
p g
Fan Sharing
is vital!
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31. Webinar: July 27, 2011
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#7 Ti li Images
Timeline I
are critical Page Assets
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32. Webinar: July 27, 2011
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“Clean with POP”
- Limit Text
-WIN is GREAT
- 4.6m is waste
- eGift is weak
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33. Webinar: July 27, 2011
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TabSite Manager allows you to
Update your Cover and Tab Images
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34. Webinar: July 27, 2011
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REMEMBER THE CYCLE!
!
Revolve around
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35. Webinar: July 27, 2011
Q
Question and
Answer time
TabSite Winner…
Special Offer…
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36. Webinar: July 27, 2011
SPECIAL WEBINAR DEAL!
!
Available to first 20 sign‐ups
that use the code in next 24 hours!
that se the code in ne t 24 ho rs!
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37. Webinar: July 27, 2011
Reminder: Video
Reminder: Video
Available
A ailable
in 8‐12 hours
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38. Webinar: July 27, 2011
Thanks for
Th k f
joining us today!
j g y
www.Facebook.com/TabSite
www Facebook com/TabSite
www.TabSite.com
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