Yes, you can capture leads and grow sales with your Facebook page!
Learn how in this practical, no-nonsense tip filled webinar TabSite is hosting a new series called “Get a Grip” that helps Page Admins take control and action to truly drive value from their Facebook efforts. These are the webinar slides with a look at ways to grow your fan base, your email list, and also reach new people on Facebook. I’ll teach you how and guide you through the Facebook Sales Funnel overivew
1. Webinar: July 27, 2011
Facebook.com/TabSite www.TabSite.com
Webinar
Mike Gingerich
TabSite Co-founder
How to Run a Successful
Photo Contest on Facebook
YES! Webinar replay video and links to slides will be emailed after event.
2. About:
• 10+ years in Internet Marketing
• Co-founder in 2010 of Facebook App TabSite
• SocialMediaExaminer.com blog contributor
• MikeGingerich.com & Fb.com/MikeGdigital
• Podcast on SM for Biz www.HalftimeMike.com
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3. About
• Launched in 2010
• 80,000+ Users in 160+ countries
• Easily run Contests
• Offer Deals and Coupons (and more)
• Helps Pages GROW fans / CAPTURE leads
• Facebook.com/tabsite and www.TabSite.com
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4. Agenda:
Webinar: July 27, 2011Webinar
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YES! Webinar replay video and links
to slides will be emailed after event.
5. Today’s Agenda:
• The Facebook Opportunity and Challenge
• Lead Capture on a Facebook Tab
• Contests and Promotions to Grow Fans & Leads
• Success Tips for Posting your Tab
• Question & Answer / Winner of TabSite
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8. • Users spend OVER 7 hrs per month. 2x > #2
• 71% access Facebook via Mobile device
• 77% of b2c companies acquired a customer
through Facebook, as have 41% of all b2b’s
(2012)
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Facebook.com/TabSite www.TabSite.com
9. Webinar: July 27, 2011
Facebook.com/TabSite www.TabSite.com
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Where do Facebook users spend time?
Majority of user
time is spent in the
the News Feed
SO POSTING Is VITAL.
This is how you “get seen”
10. Webinar: July 27, 2011Webinar
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The Challenge
Facebook.com/TabSite www.TabSite.com
To market on Facebook is to
swim with the fish that are there!
It is a social network!
11. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Competition to
be seen..
is FIERCE!
12. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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This is
TOP of
Funnel
Material on
Facebook
13. Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
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How to “Swim with the Fish”
1. Capture attention
2. Be Social
3. Be Helpful
14. Webinar: July 27, 2011
Facebook.com/TabSite www.TabSite.com
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How to “Swim with the Fish” (top of funnel)
15. Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
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How to “Swim with the Fish”
80 – 20 Principle
16. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Mid-Funnel focus is moving
Fan to Lead
17. Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
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In Posts…
1. Capture
Attention
2. Be Social
3. Be Helpful
18. Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
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Drive…
4. To the Tab
5. Form Sign-up
Example uses
Website ReSizer App
19. Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
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Capturing
Leads on Tabs
• Offer something
to incentivize
• Keep it simple
• Capture Email
20. Webinar: July 27, 2011
Facebook.com/TabSite www.TabSite.com
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Let’s Create a Lead Capture Tab
21. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Why a Contest?
• Engagement
INCREASES!
•Likes,
•Shares
•Comments
•Leads via entries
22. Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
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Lead Capture Tab with Contests
24. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Case Study
• Photo contest
• Used a Like Gate
• Vote 1x per day
• RESULT: Reach
• Likes 800 to 1100+
• New Business Booked
bit.ly/FBphotocase
25. Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
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REMEMBER!
Majority of user
time is spent in the
the News Feed
SO POSTING Is VITAL.
to drive fans to the Tab!
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Smart URL that is Mobile Friendly
Promotional Tools area
27. Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
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POST TYPE:
• IMAGES Work!
• BE SOCIAL
• BE HELPFUL
More Details: bit.ly/FBBestPractice
28. Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
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HELP Scores
But being
Too “salesy”
will kill
loyalty.
29. Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
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HELP Scores
• General Rule for Brands
80% useful, 20% promotional
Add Value. Be a Resource.
Companies on Facebook need to be social, be like the people
30. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Bottom Funnel focus is
nurturing Lead to Customer
31. Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
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Posting and Apps
• Build Engagement,
• Grow Fan Base,
• Increase Leads &
• Convert Sales
32. Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
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KEY 1: “Swim with the Fish”
1. Capture attention
2. Be Social
3. Be Helpful
33. Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
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KEY 2:
Capture
Leads on Tabs
• Offer something
to incentivize
• Keep it simple
• Capture Email
34. Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
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Since Majority of user
time is spent in the
the News Feed
KEY 3:
POSTING to drive fans
to the Tab is Critical!
35. Facebook Benefits:
Increase…
• Exposure / Reach
• Increase Traffic to website
• Increase Email Marketing List
• Increase Leads and Lead Nurturing
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“Boost Your Facebook Marketing” with social apps from www.TabSite.comApps for contests, deals, drawings, and more.
Television, Newspapers, Magazines, flyers, brochures, billboards, all one way push message marketing.
Social marketing is not push, it is swim with and among. It is social. It is 2 way. It is interactive.
Primary source: http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2013.pdfhttp://www.insidefacebook.com/2013/07/24/facebook-posts-best-fiscal-quarter-now-has-819m-mobile-mau/http://newsroom.fb.com/Key-Factshttp://blog.hubspot.com/blog/tabid/6307/bid/23778/42-Tweetable-Facts-to-Squash-Marketing-Fantasies.aspx (41% stat 2011)http://blog.hubspot.com/blog/tabid/6307/bid/31550/20-Fresh-Stats-About-the-State-of-Inbound-Marketing-in-2012.aspx (77% of b2c stat)http://webbiquity.com/wp-content/uploads/2013/07/brandpoint-content-marketing-792.png
Majority of user time is spent in the news feed!
Companies need to become more human, more social, more interactive.
1500 posts per day. Users see 15-20% of the roughly. Story Bump may help.
1500 posts per day. Users see 15-20% of the roughly. Story Bump may help.
Excellent resource, “Youtility” by Jay Baer. Offer Help not hype. You can’t be amazing every moment, you can be helpful to your community.
It’s social. It’s fun. It’s not salesy. Even the “happy dance” is a light sell of Pumpkin spice latte.
80% General content that is social, helpful, and grabs attention. 20% that is more specifically selly sell in nature.
From unknown to lead that can be nurtured. Email helps so much in this area.
Images posts catch the eye. Keep text short and simple, include your CTA link to the tab. People pictures are most helpful. Note that cats and bacon are popular as well for some reason!!
Images posts catch the eye. Keep text short and simple, include your CTA link to the tab. People pictures are most helpful. Note that cats and bacon are popular as well for some reason!!
Recommend the Sweepstakes Tab. This offers a “helpful” item in exchange for the email sign-up.
Recommend the Sweepstakes Tab. This offers a “helpful” item in exchange for the email sign-up.Sweepstakes App Email Capture form Submit links to Incentive Show Demo of Lead Capture setup in TabSite Manager
People engage with promotions by Liking, Sharing, and commenting. This is engagement. It offers your page a connecting point with your community.
Contests create buzz and viral sharing when done rightEntries can offer great lead capture Showing setup of TabSite Contest App live demo (view webinar video at www.tabsite.com/webinars)
Contests create buzz and viral sharing when done rightEntries can offer great lead capture Showing setup of TabSite Contest App live demo (view webinar video at www.tabsite.com/webinars)
Pros of using a contest:More opportunity for engagement—Entrants are one segment of those participating, while those coming to view entries and vote are another participating group. Together, this can add more overall reach, exposure and interaction to the Page.Entrants are motivated to share with friends—Entrants want votes, so they extend the reach of the contest to their network of friends asking for their vote. This social sharing by entrants to their friends increases the overall reach of the contest. In addition, this friend-to-friend introduction of a Page by an entrant can be a positive referral mechanism. It can add trust and credibility to the Page and its products and services via the friend’s invitation to vote.
Majority of user time is spent in the news feed!
TabSite Smart URL should be used in posting. It enables ANY user (mobile, tablet, desktop) to access the tab. Get the URL and use in all marketing and social sharing posts about your promotion. See: http://tabsite.com/blog/mobile-solution-for-facebook-page-tabs/
Majority of user time is spent in the news feed!
It’s tough to be amazing all the time but being helpful is an opportunity.
It’s tough to be amazing all the time but being helpful is an opportunity.
Reservations Tab, Product Demos, Product ordering on tab or website, or in store.
It’s tough to be amazing all the time but being helpful is an opportunity.
Capturing attention is most often visual, images and/or video. Can be statements as well.
Recommend the Sweepstakes Tab. This offers a “helpful” item in exchange for the email sign-up.