This episode of Halftime Mike is geared towards helping companies understand the value and potential that Facebook Contests can offer for increasing engagement, reach, and ultimately growing customers to increase sales. View the Podcast here: http://mikegingerich.com/?p=1245

1. Webinar: July 27, 2011
Facebook.com/TabSite www.TabSite.com
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Mike Gingerich
TabSite Co-founder
Podcast Slides
How to Run a Successful
Photo Contest on Facebook

2. Today’s Agenda:
• How Contests add value to Facebook Marketing
• Links to Case Studies
• Use of the Smart URL for Mobile
• Best practices for Promoting the Contest
• Checklist on how to maximize communication
about the contest before, during, & after the event
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3. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Why a Contest?
• Engagement
INCREASES!
•Likes,
•Shares
•Comments

4. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Why a Contest?
TRAFFIC
INCREASES!
-Typically after a visitor
becomes a fan they come
back to the page less
BUT Contests drive fans
back to the fan page.

5. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Contests provide
Context to click…..a Prize

6. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Can a Contest = Sales?
• Promotions and Game tools draw people in
to a page. It’s a reason to come.
The answer: YES!
Research shows that persons who become a fan are more likely to purchase
from that brand.

7. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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4 PrimaryTypesof
Facebook Promotions
1. Sweepstakes
2. Deals and Offers
3. CONTESTS
4. Multi-Social Network
Learn more: bit.ly/4fbpromos

8. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Contests
• Skill based, not random
• Voting determines winner
• Traffic comes from entrants
• Traffic comes from voters
• Inspires engagement
• Works for many Industries

9. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Contest Rules for Facebook
• You must use an app if not everyone can win!
• TabSite is an approved App for Facebook
Detail on Facebook Rules: bit.ly/FBpromorules

10. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Case Study
• Photographer
• 24 Weddings
• Couples want to win
• 2 Stage Contest
• Use a Like Gate
• Vote 1x per day
bit.ly/FBphotocase

11. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Photo Contest Setup
using
TabSite Contest
Engagement App
Setup guide with visuals,
instructions, and video:
bit.ly/TabSiteContest

12. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Case Study 2
Petopia Pet Store
Singapore
Details:
• Grew fans +10,000
• Mobile user 65%
Full Report at:
bit.ly/FBpetopia

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Best Practices
For
PROMOTING

14. Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
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Where do Facebook users spend time?
Majority of user
time is spent in the
the news feed
SO POSTING Is VITAL.
This is how you “get seen”

15. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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DRIVE FANS and
FRIENDS of FANS
To the CONTEST TAB!
This is how
you “get traction”!

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Best Practice Pinthe Post
More Details: bit.ly/FBBestPractice

17. Webinar: July 27, 2011Webinar
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Smart URL that is Mobile Friendly
https://www.facebook.com/SchwarzkopfProfessionalUSA/app_317355118338012
bit.ly/SmartURL

18. Webinar: July 27, 2011Webinar
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Smart URL that is Mobile Friendly
Promotional Tools area

19. Webinar: July 27, 2011Webinar
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USE #Hashtags in Posts
• Include a #hashtag you have chosen in the
posts you share on Facebook, Twitter, and
Google + (etc.).
• Include your hashtag in the preset “Tweet”
and “Facebook Share
• Include your hashtag in your contest text
and instructions on the contest tab for
further reinforcement.

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Schedule Posts for Prime Times
Promotional Tools area
Use Facebook’s Page Scheduler or
Tools within TabSite
Buffer, Sendible, HootSuite, PlanYourPost

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POST OUTLINE:
1. Announce Upcoming Promotion
via Facebook, Twitter, Blog, Google+, Email
2. Then announce the launch of Promo
3. Repeat Launch Announcement
“Reminder our contest is live!”

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POST OUTLINE cont.
4. Daily Reminder Posts
5. Update Status of Promotion Post
6. Nearing End Reminder Posts
7. Announce Winners Posts

23. Webinar: July 27, 2011Webinar
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WhentoPost isCritical toSuccess
1. Links posted from 1pm to 4pm
result in the highest clicks
Source Bitly, May 2012
2. However, another study….. Outside
9to5 had best results
3. Know your Audience. Use Insights

24. Webinar: July 27, 2011
Thanks for
listening today!
www.MikeGingerich.com
www.Facebook.com/MikeGdigital
www.Facebook.com/TabSite
www.TabSite.com
SLIDES: bit.ly/tabsitefbcontests