How to Run a Successful Facebook Photo Contest

Webinar: July 27, 2011
Facebook.com/TabSite www.TabSite.com
Webinar
Mike Gingerich
TabSite Co-founder
WEBINAR
How to Run a Successful
Photo Contest on Facebook

Today’s Agenda:
• How Contests add value to Facebook Marketing
• Setup of a Contest Photo App for Facebook
• Best practices for Promoting the Contest
• Checklist on how to maximize communication
about the contest before, during, & after the event
• Question & Answer / Winner of TabSite
Webinar: July 27, 2011Webinar
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Facebook.com/TabSite www.TabSite.com
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Why a Contest?
• Engagement
INCREASES!
•Likes,
•Shares
•Comments

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Why a Contest?
TRAFFIC
INCREASES!
-Typically after a visitor
becomes a fan they come
back to the page less
BUT Contests drive fans
back to the fan page.

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Competition to be seen..
is FIERCE!
You’re competing
with your friend’s
baby pics, news,
stuff, content,
sports, pics,
videos….

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Contests provide
Context to click…..a Prize

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Can a Contest = Sales?
• Promotions and Game tools draw people in
to a page. It’s a reason to come.
The answer: YES!
Research shows that persons who become a fan are more likely to purchase
from that brand.

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4 PrimaryTypesof
Facebook Promotions
1. Sweepstakes
2. Deals and Offers
3. CONTESTS
4. Multi-Social Network
Learn more: bit.ly/4fbpromos

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Contests
• Skill based, not random
• Voting determines winner
• Traffic comes from entrants
• Traffic comes from voters
• Inspires engagement
• Works for many Industries

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Contest Rules for Facebook
• You must use an app if not everyone can win!
• TabSite is an approved App for Facebook
Detail on Facebook Rules: bit.ly/FBpromorules

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Case Study
• Photographer
• 24 Weddings
• Couples want to win
• 2 Stage Contest
• Use a Like Gate
• Vote 1x per day
bit.ly/FBphotocase

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Let’s go LIVE…
Photo Contest Setup
using
TabSite Contest
Engagement App
Setup guide with visuals, instructions, and video:
bit.ly/TabSiteContest

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Case Study 2
Petopia Pet Store
Singapore
Details:
• Grew fans +10,000
• Mobile user 65%
Full Report at:
bit.ly/FBpetopia

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Best Practices
For
PROMOTING

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Where do Facebook users spend time?
Majority of user
time is spent in the
the news feed
SO POSTING Is VITAL.
This is how you “get seen”

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DRIVE FANS and
FRIENDS of FANS
To the CONTEST TAB!
This is how
you “get traction”!

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Best Practice Pinthe Post
More Details: bit.ly/FBBestPractice

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Smart URL that is Mobile Friendly
https://www.facebook.com/SchwarzkopfProfessionalUSA/app_317355118338012
bit.ly/SmartURL

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Smart URL that is Mobile Friendly
Promotional Tools area

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Schedule Posts for Prime Times
Promotional Tools area
Use Facebook’s Page Scheduler or
Tools within TabSite
Buffer, Sendible, HootSuite, PlanYourPost

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POST OUTLINE:
1. Announce Upcoming Promotion
via Facebook, Twitter, Blog, Google+, Email
2. Then announce the launch of Promo
3. Repeat Launch Announcement
“Reminder our contest is live!”

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POST OUTLINE cont.
4. Daily Reminder Posts
5. Update Status of Promotion Post
6. Nearing End Reminder Posts
7. Announce Winners Posts

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WhentoPost isCritical toSuccess
1. Links posted from 1pm to 4pm
result in the highest clicks
Source Bitly, May 2012
2. However, another study….. Outside
9to5 had best results
3. Know your Audience. Use Insights

FREE Fan CONNECT for 60 Days | www.fanconnect.biz | 800-775-6751
Featuring
Facebook Integration
SMS Mobile Marketing
Email Marketing
Fixed Monthly Service Fee – NO PER MESSAGE FEES, EVER!
Save up to 70%
Limited Special offer!!!
Grow your business faster with Fan CONNECT+.
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marketing from Constant Contact, for one low price.
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WEBINAR SPONSOR: FAN CONNECT SPECIAL LIMITED OFFER!
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How to Run a Successful Facebook Photo Contest

How to Run a Successful Facebook Photo Contest

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