Cold Call for Software Sales

Cold Call for Software Sales
Cold Call for Software Sales
I want to show you how XXX can help your sales reps to: • Discover actionable insights within their own phone calls • That will help them to close more deals • Understand their client conversations better Purpose for the Call
I want to show you how XXX can help your sales reps to: • Discover actionable insights within their own phone calls • That will help them to close more deals • Understand their client conversations better Purpose for the Call
Close I won’t ask for any credit card info. Provide us with a detailed feedback on how we have improved your sales process or solved a pain point while using during free trial. Are you available tomorrow for a quick demo?
INITIAL CONTACT CONVERSATION EXPLANATION PURCHASE
Objections I am not available. I am not interested.
Cold Call Script VALUE POINTS PAIN POINTS PAIN QUESTIONS CURRENT STATE QUESTIONS CUSTOMER EXAMPLE PRODUCT OPEN CLOSE
AI-ENABLED PHONE SYSTEM FEATURES • Automatic transcription • Conversation and data analysis • Click-to-Call • CRM and SFA integrations • Zoom integration • Emotion Analysis DIFFERENTIATION • Breakthrough AI Technology • One Communication Tool for All Your Devices FOR BUSINESSES IMPROVEMENTS • Use AI to find and see opportunities on phone calls • Improve sales performance and conversions • Decrease sales training costs and turnover CHALLENGES/CONCERNS • Difficult to monitor and analyze every phone call • Mistakes on phone calls lead to sales lost to the competition • Can be costly to train and replace sales PAIN QUESTIONS • How aware are you of when reps miss opportunities or making mistakes on phone calls? • How concerned are you about mistakes leading to lost sales? • How important is it to decrease training costs and sales turnover? CUSTOMER EXAMPLE • We worked with a startup business • They weren’t able to know what was going on on phone calls. • We helped to solve that with our AI driven phone system. • This helped to easily find opportunities on phone calls • Also helped to increase sales leads and conversions. PRODUCT TARGET VALUE PAIN QUESTIONS CUSTOMER EXAMPLE • Are you currently listening to and monitoring phone calls? • How are you monitoring and listening to phone calls? • What are you using for a phone CURRENT STATE QUESTIONS
VALUE POINTS PAIN POINTS PAIN QUESTIONS CURRENT STATE QUESTIONS CUSTOMER EXAMPLE PRODUCT Building Blocks
Cold Call Script VALUE POINTS PAIN POINTS PAIN QUESTIONS CURRENT STATE QUESTIONS CUSTOMER EXAMPLE PRODUCT OPEN CLOSE
Hello, [Contact’s Name]. This is [Your Name] with [Your Company]. Have I caught you in the middle of anything? VALUE POINTS PAIN POINTS PAIN QUESTIONS CURRENT STATE QUESTIONS CUSTOMER EXAMPLE PRODUCT OPEN CLOSE
VALUE POINTS PAIN POINTS PAIN QUESTIONS CURRENT STATE QUESTIONS CUSTOMER EXAMPLE PRODUCT OPEN CLOSE Reason for the call is that we help business to: • Use AI to find and see opportunities on phone calls • Improve sales performance and conversions • Decrease sales training costs and turnover But I am not sure if you are needing to improve those areas is why I am reaching out.
VALUE POINTS PAIN POINTS PAIN QUESTIONS CURRENT STATE QUESTIONS CUSTOMER EXAMPLE PRODUCT OPEN CLOSE If I could ask you real quick: • How aware are you of when reps miss opportunities or making mistakes on phone calls? • How concerned are you about mistakes leading to lost sales? • How important is it to decrease training costs and sales turnover?
VALUE POINTS PAIN POINTS PAIN QUESTIONS CURRENT STATE QUESTIONS CUSTOMER EXAMPLE PRODUCT OPEN CLOSE • Are you currently listening to and monitoring phone calls? • How are you monitoring and listening to phone calls? • What are you using for a phone system? • Are you providing sales coaching to your reps? • Are you using any AI in your monitoring or coaching? • How many reps do you have? • When was the last time you looked at adding tools or making changes in this area?
VALUE POINTS PAIN POINTS PAIN QUESTIONS CURRENT STATE QUESTIONS CUSTOMER EXAMPLE PRODUCT OPEN CLOSE A lot of businesses we work with have challenges with about: • Difficult to monitor and analyze every phone call • Mistakes on phone calls lead to sales lost to the competition • Can be costly to train and replace sales staff Are you concerned about any of those areas?
VALUE POINTS PAIN POINTS PAIN QUESTIONS CURRENT STATE QUESTIONS CUSTOMER EXAMPLE PRODUCT OPEN CLOSE Based on what you have shared, it might make sense to talk more because as I mentioned, I am with [Company] and we provide an AI-enabled phone system and it includes: • Automatic transcription • Conversation and data analysis • Click-to-Call • CRM and SFA integrations • Zoom integration • Emotion Analysis Some ways we differ are: • Breakthrough AI Technology • One Communication Tool for All Your Devices
VALUE POINTS PAIN POINTS PAIN QUESTIONS CURRENT STATE QUESTIONS CUSTOMER EXAMPLE PRODUCT OPEN CLOSE • We worked with a startup software company and they weren’t able to know what was going on on phone calls. • We helped to solve that with our AI driven phone system. • This not only easily find opportunities on phone calls, but ultimately helped to increase sales leads and conversions. Key: Customer | Pain Point | Product sold | Value Point
But I have called you out of the blue and I am not sure if this is the best time to discuss this. Are you available for a brief call where I can share some examples of how we have helped businesses to: • Use AI to find and see opportunities on phone calls • Improve sales performance and conversions • Decrease sales training costs and turnover Are you available on Tuesday or Thursday morning? Or are you available to continue talking about this now? VALUE POINTS PAIN POINTS PAIN QUESTIONS CURRENT STATE QUESTIONS CUSTOMER EXAMPLE PRODUCT OPEN CLOSE
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SMART Sales System S M A R T ales essaging nd esponse actics
Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Questions Customer Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
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