2. I wanted to see if I could connect with the
person in charge of operations.
I am with [Company] for business.
Introduction
3. Value
Proposition
I am calling because we have been able to help
many other companies with their wireless and
different solutions.
4. What carrier do you all have?
How long have you been with them?
Qualifying
Questions
5. Close
I just wanted to see if I could get on your
calendar for a few minutes to see what you all
are currently getting from [competitor] and
compare with the solutions that we have to
offer.
6. Objection # 1
We’re not
looking to make
a change
It’s not to sell you anything, it’s to just compare
with what you currently have
Maybe you can hear about some solutions that
may benefit you in the future
7. Objection # 2
I am locked in a
contract.
Oh, OK. We assist with contract termination.
8. Objection # 3
Send me your
info.
OK, what’s your email?
Do your employees have regular wireless
devices?
How do you all communicate?
10. Hello, [Contact’s Name]. This is [Your Name] with [Your Company].
Have I caught you in the middle of anything?
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
13. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
• What wireless carrier do you all use?
• How long have you been with them?
• How happy are you with the cell reception?
• Are you currently in a contract?
• How many employees do you have?
• Do you provide employees with wireless devices?
• What tools does your team use for communicating?
• Are your employees in the office or remote?
14. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
A lot of business I talk to are concerned about:
• Difficult to find areas to cut costs without disrupting the business
• It is critical to make it easy for employees to communicate with each other
• Poor wireless coverage can disrupt business operations
Are you concerned about any of those areas?
15. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
Based on what you have shared, it might make sense to talk more because we have a full
suite of wireless communications solutions:
• Corporate cellphone plans
• Remote employee communications tools
Some ways we differ are:
• Best wireless coverage network
• We are more economical than most carriers
16. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
• We actually worked with a business similar to yours and they were looking to decrease
costs.
• We helped to solve that by providing our corporate share cellphone plan.
• This not only helped them to create hard-dollar savings, but also improved the
communications and collaboration across their team.
KEY: PAIN POINT | PRODUCT SOLD | VALUE POINTS
17. But I have called you out of the blue and I am not sure if this is the best time to discuss this.
Are you available for a brief 15 to 20-minute call where I can share some examples of how
we have helped other businesses to:
• Decrease their cost for wireless services
• Improve communications across team members
• Improve the quality of wireless connections
Are you available on Tuesday or Thursday morning? Or are you available to continue
talking about this now?
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
18. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
I understand. If I could ask you real quick:
• How important is it to find new areas to cut costs?
• How do you feel about your employees to communicate with each other?
• How concerned are you about the wireless cell reception for you and your team?
We are not looking to make a change right now.
19. I understand. I am not calling to try to sign you up for anything. I don’t even know if you are
a good fit or not
I am just trying to open the dialogue between our organizations and would like to learn a
little more about you and share a little more about us.
That way when you contract comes up for renewal, you can know who we are and how we
can help you.
Are you available for a brief 15 to 20-minute call on Tuesday or Thursday morning? Or are
you available to continue talking about this now?
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
We are locked in a contract.
20. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
I can certainly do that. So that I know what best to send you, let me ask real quick:
• What wireless carrier do you all use?
• How long have you been with them?
• How happy are you with the cell reception?
• Are you currently in a contract?
• How many employees do you have?
• Do you provide employees with wireless devices?
• What tools does your team use for communicating?
• Are your employees in the office or remote?
Send me your info.