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Example of a Recruiter Cold Calling

Founder and CEO, SalesScripter à SalesScripter
28 Mar 2023
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Example of a Recruiter Cold Calling

  1. Pretty good cold call overall Communicated well Decent sales script/pitch Not much more could have been done
  2. RECRUITING AND STAFFING SERVICES FEATURES • Develop job descriptions and candidate profile • Publish and promote job postings • Curate resumes and perform an initial screening of applicants • Present qualified applicants DIFFERENTIATION • We use video interviews to improve the screening of applicants • We have an extremely deep databases of candidates with FOR BUSINESS IMPROVEMENTS • Reduce the time it takes to fill open positions • Improve the quality of the people they interview and hire • Decrease time spent searching, screening, and interviewing applicants • Improve their screening and interviewing processes CHALLENGES/CONCERNS • Takes a long time to fill open positions • Hiring the wrong people is extremely costly • Time-consuming to properly find, screen, and interview applicants PAIN QUESTIONS • How do you feel about the amount of time it takes to fill open positions? • How important is it to decrease the time to fill open positions? • How important is it to improve the quality of applicants you are hiring? • How important is it to decrease the amount of time you spend interviewing? CUSTOMER EXAMPLE • We worked with a startup business owner • It was taking a long time to fill open positions • We helped to solve that by taking recruiting process. • This helped to decrease the time to fill open positions • Also helped to improve the caliber of employees they were hiring • What is your process for filling open positions? • How often do you need to fill open positions? CURRENT STATE QUESTIONS PRODUCT TARGET VALUE PAIN QUESTIONS CUSTOMER EXAMPLE
  3. His Approach Our Approach We are a nationally recognized recruiting firm which is why I am giving you a call today. PURPOSE FOR THE CALL Reason for the call is that we help businesses to: • Reduce the time it takes to fill open positions • Improve the quality of the people they interview and hire • Decrease time spent searching, screening, and interviewing applicants • Improve their screening and interviewing processes But I am not sure if you are needing to improve those areas and that is why I am reaching out.
  4. His Approach Our Approach Do you have some time to talk? CONFIRMING AVAILABILITY
  5. INITIAL CONTACT CONVERSATION EXPLANATION Confirm Availability Closing for Appointment ICE SALES PROCESS
  6. INITIAL CONTACT CONVERSATION EXPLANATION Confirm Availability Closing for Appointment Instant Meeting WHY AVOID • Get more time and attention • Able to be more prepared • Closing opportunity ICE SALES PROCESS
  7. INITIAL CONTACT CONVERSATION EXPLANATION ICE SALES PROCESS
  8. His Approach Our Approach Do you have some time to talk? CONFIRMING AVAILABILITY Did I catch you in the middle of anything?
  9. His Approach Our Approach If you guys had any positions you were struggling to fill on your own. PAIN POINTS A lot of businesses I talk to are concerned about: • Takes a long time to fill open positions • Hiring the wrong people is extremely costly • Time-consuming to properly find, screen, and interview applicants • Difficult to determine which applicant to hire and make the right decisions Are you concerned about any of those areas?
  10. His Approach Our Approach • Wanted to see how you guys were doing over there? • Any projects planned for this year that you wanted some assistance hiring for? QUESTIONS • How do you feel about the amount of time it takes to fill open positions? • How important is it to decrease the time to fill open positions? • How important is it to improve the quality of applicants you are hiring? • How important is it to decrease the amount of time you spend interviewing? PAIN QUESTIONS
  11. His Approach Our Approach Any projects planned for this year that you wanted some assistance hiring for? QUESTIONS • What is your process for filling open positions? • How often do you need to fill open positions? • Do you currently have open positions that you need to fill? • How many positions are you needing to fill? • Do you use internal staff for recruiting? • Are you working with a recruiter or staffing agency? • How happy are you with the quality of candidates you are interviewing? Top-caliber talent? CURRENT STATE QUESTIONS
  12. His Approach Our Approach Any projects planned for this year that you wanted some assistance hiring for? QUESTIONS • How long does it usually take to fill open positions? • When was the last time you considered making changes or improving your recruiting process? • Do you feel like you have the internal resources and processes that are needed to get positions filled quickly and with the right caliber talent? CURRENT STATE QUESTIONS
  13. His Approach Our Approach Do you have any plans at all for this for this year? WE ARE NOT FILLING ANY POSITIONS RIGHT NOW. I understand. I am not looking to sign you guys up for anything. Just looking to start the dialogue between our two organizations. That way, when you do need help with filling a position, you can know who we are and how we can help.
  14. His Approach Our Approach I send out emails. You’ll always have my contact info if you ever have a need. CLOSE Are you available for a brief call where we can learn about you and share some examples of how we have helped businesses to: • Reduce the time it takes to fill open positions • Improve the quality of the people they interview and hire • Decrease time spent searching, screening, and interviewing applicants • Improve their screening and interviewing processes
  15. RECRUITING AND STAFFING SERVICES FEATURES • Develop job descriptions and candidate profile • Publish and promote job postings • Curate resumes and perform an initial screening of applicants • Present qualified applicants DIFFERENTIATION • We use video interviews to improve the screening of applicants • We have an extremely deep databases of candidates with FOR BUSINESS IMPROVEMENTS • Reduce the time it takes to fill open positions • Improve the quality of the people they interview and hire • Decrease time spent searching, screening, and interviewing applicants • Improve their screening and interviewing processes CHALLENGES/CONCERNS • Takes a long time to fill open positions • Hiring the wrong people is extremely costly • Time-consuming to properly find, screen, and interview applicants PAIN QUESTIONS • How do you feel about the amount of time it takes to fill open positions? • How important is it to decrease the time to fill open positions? • How important is it to improve the quality of applicants you are hiring? • How important is it to decrease the amount of time you spend interviewing? CUSTOMER EXAMPLE • We worked with a startup business owner • It was taking a long time to fill open positions • We helped to solve that by taking recruiting process. • This helped to decrease the time to fill open positions • Also helped to improve the caliber of employees they were hiring • What is your process for filling open positions? • How often do you need to fill open positions? CURRENT STATE QUESTIONS PRODUCT TARGET VALUE PAIN QUESTIONS CUSTOMER EXAMPLE
  16. VALUE POINTS PAIN POINTS PAIN QUESTIONS CURRENT STATE QUESTIONS CUSTOMER EXAMPLE PRODUCT Building Blocks
  17. Cold Call Script VALUE POINTS PAIN POINTS PAIN QUESTIONS CURRENT STATE QUESTIONS CUSTOMER EXAMPLE PRODUCT OPEN CLOSE
  18. VALUE POINTS PAIN POINTS CURRENT STATE PRODUCT PAIN QUESTIONS DISCOVERY OPEN CLOSE CURRENT STATE QUESTIONS PAIN POINTS PRODUCT CUSTOMER EXAMPLE First Appointment Script
  19. Cold Email Campaigns Email #1 Email #2 Delay (1 or 2 weeks) Email #3 Delay (1 or 2 weeks) Email #4 Delay (1 or 2 weeks) Email #5 Delay (1 or 2 weeks) Email #6 Delay (1 or 2 weeks) VALUE POINTS PAIN POINTS PAIN QUESTIONS CUSTOMER EXAMPLE PRODUCT VALUE POINTS
  20. Voicemail Messages Voicemail #1 Voicemail #2 Voicemail #3 Voicemail #4 VALUE POINTS PAIN POINTS CUSTOMER EXAMPLE PRODUCT
  21. VALUE POINTS PAIN POINTS PAIN QUESTIONS CURRENT STATE QUESTIONS CUSTOMER EXAMPLE PRODUCT INTRO CLOSE
  22. VALUE POINTS PAIN POINTS PAIN QUESTIONS CURRENT STATE QUESTIONS CUSTOMER EXAMPLE PRODUCT Building Blocks
  23. www.salesscripter.com
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