Building a value proposition can often be difficult – “What should I say that grabs the prospects attention and quickly tells them what I have to offer?”
This is tricky because there is usually so much to say. And our natural instincts usually pull us in the wrong direction leading us to talk mostly about our products and features. That is not VALUE.
This task is no longer an issue with this presentation. It will provide you with a methodology that gets to the key value that you offer and then helps you to use that to build out powerful value proposition statements.