![VALUE
POINTS
Cold Email – Value
Subject Line: Get more website traffic from search engines
Hello [Contact First Name],
The reason for the email is that we help businesses to:
• Get more website traffic from search engines
• Get their website to rank on the first page
• Increase leads generated online
• Decrease time they spend on search engine optimization
I don't know if you want to improve those areas and that is why I am reaching out.
Are you available for a brief call where we can learn about you and can share some
examples of how we have helped businesses to get more website traffic from search
engines?
Best Regards,
Key:
Value Point
Pain Point
Pain Question
Product
Target](https://image.slidesharecdn.com/worstemaildripcampaign-230414105006-7c1bd659/75/worst-email-drip-campaign-i-have-ever-seen-10-2048.jpg?cb=1681469737)
![PAIN POINTS
Cold Email – Pain
Subject Line: Difficult to increase website traffic
Hello [Contact First Name],
The reason for the email is that we help business owners with the challenges of:
• Difficult to increase website traffic
• Website is not ranking well on related keyword searches
• Not generating enough leads online
• SEO can be time-consuming and complicated
I don't know if you are concerned about any of those areas and that is why I am reaching
out.
• Are you available for a brief call where we can learn about you and can share some
examples of how we have helped bbusinesses to get their website to rank on the first
page?
Best Regards,
Key:
Value Point
Pain Point
Pain Question
Product
Target](https://image.slidesharecdn.com/worstemaildripcampaign-230414105006-7c1bd659/75/worst-email-drip-campaign-i-have-ever-seen-11-2048.jpg?cb=1681469737)
![CUSTOMER
EXAMPLE
Cold Email – Name Drop
Subject Line: Helped TigerTech to get on the first page of Google
Hello [Contact First Name],
We worked with TigerTech and they were having difficulty figuring how to increase website
traffic.
We helped them to solve that by getting them on the first page of Google search results and
this ultimately helped to double the leads they were generating online.
I don’t know if we can help you in the same way and that is why I am reaching out.
Are you available for a brief call where we can learn about you and can share some examples
of how we have helped businesses to increase leads generated online?
Best Regards,
Key:
Value Point
Pain Point
Pain Question
Product
Target](https://image.slidesharecdn.com/worstemaildripcampaign-230414105006-7c1bd659/75/worst-email-drip-campaign-i-have-ever-seen-12-2048.jpg?cb=1681469737)
![PAIN
QUESTIONS
Cold Email – Pain Questions
Subject Line: How much of a priority is it to increase your website traffic?
Hello [Contact First Name],
Can we help you in the same way that we have helped other businesses? These are some of
the questions I would ask to figure that out:
• How much of a priority is it to increase your website traffic?
• How do you feel about how your business is coming up in related keyword searches?
• How do you feel about the number of leads that you are generating online?
• How do you feel about the amount of time you are spending on SEO-related tasks?
Do any of those connect with a challenge or interest that you have?
If so, let’s put a few minutes on the calendar to have a brief conversation.
Best Regards,
Key:
Value Point
Pain Point
Pain Question
Product
Target](https://image.slidesharecdn.com/worstemaildripcampaign-230414105006-7c1bd659/75/worst-email-drip-campaign-i-have-ever-seen-13-2048.jpg?cb=1681469737)
![PRODUCT
Cold Email – Product
Subject Line: Search Engine Optimization Services
Hello [Contact First Name],
f we determine that we can help you, it might lead us in a direction of talking about our Search Engine
Optimization Services, which includes:
• Modify the website to improve how it is viewed and tracked by search engines
• Onsite and offsite improvements to improve search engine ranking
• Create content for website
• Develop target keyword strategy
• Generate backlinks pointing back to the site
Some ways we differ are:
• We use AI to generate content
• We have a proprietary algorithm for generating an optimum list of target keywords
• We have been doing this since the early 2000’s
Are you available for a brief call where we can learn about you and can share some examples of how
we have helped businesses to Increase leads generated online?
Best Regards,
Key:
Value Point
Pain Point
Pain Question
Product
Target](https://image.slidesharecdn.com/worstemaildripcampaign-230414105006-7c1bd659/75/worst-email-drip-campaign-i-have-ever-seen-14-2048.jpg?cb=1681469737)
![Cold Email – Last Attempt
Subject Line: Get their website to rank on the first page
Hello [Contact First Name],
I have not been able to connect with you and thought I would try one last time. I am reaching out
because we help businesses with:
• Get more website traffic from search engines
• Get their website to rank on the first page
• Increase leads generated online
• Decrease time they spend on search engine optimization
If I don't hear back from you, I will assume you are not interested in those improvements or that you are
the not right person to speak with and I will close the file.
If I should be contacting someone else regarding this, any pointing in the right direction would be greatly
appreciated.
Best Regards,
VALUE
POINTS
Key:
Value Point
Pain Point
Pain Question
Product
Target](https://image.slidesharecdn.com/worstemaildripcampaign-230414105006-7c1bd659/75/worst-email-drip-campaign-i-have-ever-seen-15-2048.jpg?cb=1681469737)
Worst Email Drip Campaign I Have Ever Seen
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Worst Email Drip Campaign I Have Ever Seen
- 1. Worst Email Drip Campaign I Have Ever Seen
- 2. Just making sure you saw this. I've reached out a couple times, but I haven't heard back. I'd appreciate a response to my email below. I'm sure you're busy, but if you could respond to my email below, I can cross this off my list. Should I stop bothering you? 2 DAYS LATER 1 DAY LATER 1 DAY LATER 1 DAY LATER
- 3. Did you read my email about appointment setting services? DID YOU READ MY EMAIL FOLLOW-UP I recently sent you a couple of emails, did you see them? I sent you an email a while back and I haven't heard from you. Michael did you receive my previous message? Hey Michael, I’m sure you’re busy, wanted to bump this up! I know you're busy. Just making sure this email didn't get buried. • One email with the main information • Short follow-up emails that point back to email 1 NOT OPTIMUM • No obligation to the salesperson • The answer does not help the salesperson • No additional information
- 4. Prospects are busy Prospects get a lot of emails Prospects are likely to not respond Prospects have no obligation Assumptions Send multiple emails Do not refer to other emails Divide message across many emails Each email is independent Optimized Strategy
- 5. Cold Email Campaigns Email #1 Email #2 Delay (1 or 2 weeks) Email #3 Delay (1 or 2 weeks) Email #4 Delay (1 or 2 weeks) Email #5 Delay (1 or 2 weeks) Email #6 Delay (1 or 2 weeks) VALUE POINTS PAIN POINTS PAIN QUESTIONS CUSTOMER EXAMPLE PRODUCT VALUE POINTS
- 6. Email #1 Email #2 Delay (1 or 2 weeks) Email #3 Delay (1 or 2 weeks) Email #4 Delay (1 or 2 weeks) Email #5 Delay (1 or 2 weeks) Email #6 Delay (1 or 2 weeks) VALUE POINTS PAIN POINTS PAIN QUESTIONS CUSTOMER EXAMPLE PRODUCT VALUE POINTS Delay (1 or 2 weeks) Delay (1 or 2 weeks) PAIN QUESTIONS PRODUCT VALUE POINTS Email #9 Email #8 Email #7 Delay (1 or 2 weeks) PRODUCT CUSTOMER EXAMPLE PRODUCT PAIN QUESTIONS PRODUCT VALUE POINTS
- 7. Search Engine Optimization (SEO) Services FEATURES • Modify the website to improve how it is viewed and tracked by search engines • Onsite and offsite improvements to improve search engine ranking • Create content for website • Develop target keyword strategy • Generate backlinks pointing back to the site DIFFERENTIATION • We use AI to generate content • We have a proprietary algorithm for generating an FOR BUSINESSES IMPROVEMENTS • Get more website traffic from search engines • Get their website to rank on the first page • Increase leads generated online • Decrease time they spend on search engine optimization CHALLENGES/CONCERNS • Website is not ranking well on related keyword searches ‘Not generating enough leads online • Difficult to increase website traffic • SEO can be time-consuming and complicated PAIN QUESTIONS • How much of a priority is it to increase your website traffic? • How do you feel about how your business is coming up in related keyword searches? • How do you feel about the number of leads that you are generating online? • How do you feel about the amount of time you are spending on SEO- related tasks? CUSTOMER EXAMPLE • We worked with a startup business owner • They were not ranking very well on target keyword searches. • We helped to solve that by providing our SEO services. • This helped to get their website to rank on the first page • Also helped to increase the number of leads they were able to generate online PRODUCT TARGET VALUE PAIN QUESTIONS CUSTOMER EXAMPLE • How active are you in the area of improving the SEO of your website? • Who handles the SEO of your website? • Have you ever hired an outside company or consultant to help you CURRENT STATE QUESTIONS
- 9. Cold Email Campaigns Email #1 Email #2 Delay (1 or 2 weeks) Email #3 Delay (1 or 2 weeks) Email #4 Delay (1 or 2 weeks) Email #5 Delay (1 or 2 weeks) Email #6 Delay (1 or 2 weeks) VALUE POINTS PAIN POINTS PAIN QUESTIONS CUSTOMER EXAMPLE PRODUCT VALUE POINTS
- 10. VALUE POINTS Cold Email – Value Subject Line: Get more website traffic from search engines Hello [Contact First Name], The reason for the email is that we help businesses to: • Get more website traffic from search engines • Get their website to rank on the first page • Increase leads generated online • Decrease time they spend on search engine optimization I don't know if you want to improve those areas and that is why I am reaching out. Are you available for a brief call where we can learn about you and can share some examples of how we have helped businesses to get more website traffic from search engines? Best Regards, Key: Value Point Pain Point Pain Question Product Target
- 11. PAIN POINTS Cold Email – Pain Subject Line: Difficult to increase website traffic Hello [Contact First Name], The reason for the email is that we help business owners with the challenges of: • Difficult to increase website traffic • Website is not ranking well on related keyword searches • Not generating enough leads online • SEO can be time-consuming and complicated I don't know if you are concerned about any of those areas and that is why I am reaching out. • Are you available for a brief call where we can learn about you and can share some examples of how we have helped bbusinesses to get their website to rank on the first page? Best Regards, Key: Value Point Pain Point Pain Question Product Target
- 12. CUSTOMER EXAMPLE Cold Email – Name Drop Subject Line: Helped TigerTech to get on the first page of Google Hello [Contact First Name], We worked with TigerTech and they were having difficulty figuring how to increase website traffic. We helped them to solve that by getting them on the first page of Google search results and this ultimately helped to double the leads they were generating online. I don’t know if we can help you in the same way and that is why I am reaching out. Are you available for a brief call where we can learn about you and can share some examples of how we have helped businesses to increase leads generated online? Best Regards, Key: Value Point Pain Point Pain Question Product Target
- 13. PAIN QUESTIONS Cold Email – Pain Questions Subject Line: How much of a priority is it to increase your website traffic? Hello [Contact First Name], Can we help you in the same way that we have helped other businesses? These are some of the questions I would ask to figure that out: • How much of a priority is it to increase your website traffic? • How do you feel about how your business is coming up in related keyword searches? • How do you feel about the number of leads that you are generating online? • How do you feel about the amount of time you are spending on SEO-related tasks? Do any of those connect with a challenge or interest that you have? If so, let’s put a few minutes on the calendar to have a brief conversation. Best Regards, Key: Value Point Pain Point Pain Question Product Target
- 14. PRODUCT Cold Email – Product Subject Line: Search Engine Optimization Services Hello [Contact First Name], f we determine that we can help you, it might lead us in a direction of talking about our Search Engine Optimization Services, which includes: • Modify the website to improve how it is viewed and tracked by search engines • Onsite and offsite improvements to improve search engine ranking • Create content for website • Develop target keyword strategy • Generate backlinks pointing back to the site Some ways we differ are: • We use AI to generate content • We have a proprietary algorithm for generating an optimum list of target keywords • We have been doing this since the early 2000’s Are you available for a brief call where we can learn about you and can share some examples of how we have helped businesses to Increase leads generated online? Best Regards, Key: Value Point Pain Point Pain Question Product Target
- 15. Cold Email – Last Attempt Subject Line: Get their website to rank on the first page Hello [Contact First Name], I have not been able to connect with you and thought I would try one last time. I am reaching out because we help businesses with: • Get more website traffic from search engines • Get their website to rank on the first page • Increase leads generated online • Decrease time they spend on search engine optimization If I don't hear back from you, I will assume you are not interested in those improvements or that you are the not right person to speak with and I will close the file. If I should be contacting someone else regarding this, any pointing in the right direction would be greatly appreciated. Best Regards, VALUE POINTS Key: Value Point Pain Point Pain Question Product Target
- 17. Follow Us @salesscripter / @sales_halper @salesscripter / @michael_halper @salesscripter www.linkedin.com/in/mhalper/ @michael_halper
- 19. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Questions Customer Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
- 21. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Questions Customer Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
- 23. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Questions Customer Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
- 25. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Questions Customer Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
- 27. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Questions Customer Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
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