It's not about Joomla, (or Wordpress or Drupal)

•

3 likes•951 views

The document discusses how content management systems like Joomla, WordPress, and Drupal are not the most important factor for clients. Rather than focusing on the CMS, web professionals should focus on providing excellent service, creating useful content for clients, and keeping up with emerging trends. The needs of the client matter more than the specific CMS, so the focus should be on the client experience rather than the technical details of the website platform.

Technology Travel

In the real world
No one cares about your CMS
It’s not about Joomla! (or Wordpress or Drupal)
@mhoefer

mhoefer
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

About Me
• Career change in 1999, Camp Director
become “Internet Guy” via Marlboro
College Graduate School
• MARKEM Corp
• The Hanover Insurance Group
• Lucidus
• Hoeferweb
• and Marlboro College Graduate School
• Three children 7- 12
• Active in the Keene community and
Democratic Politics in New Hampshire

It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

CMS
• WebMerge
• Interwoven six ﬁgure “shelfware”
• Homegrown MS SQL with Linux/Tomcat
• Adobe Contribute
• IBM ECM
• Drupal
• Joomla! (and Joomies)
• Wordpress

It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

Confession

ELA2007
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

Ties Think I’m A Geek,
Geeks Think I’m A Tie

It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

Monument

Tina Hsu
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

Garden

Earthworm
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

About Hoeferweb

It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

Joomla?

It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

Does it Matter?

It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

No one wants a drill

It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

Dangerous
• Not only in the way we usually think of...
• Ruining our elegant information architecture
• Turning an <H1> in to a multi-colored rainbow.
• But also...
• Do they make clients feel stupid?
• Can a CMS lead to Client Disappointment?
• Does it lead to the next tear down “I hear XYZ is
easier to use”

It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

So What Does
Matter?

It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

Service

It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

Be
Excellent
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

Be of Use
I want to be with people who submerge in the
task,who go into the ﬁelds to harvest and work
in a row and pass the bags along,who are not
parlor generals and ﬁeld deserters but move in a
common rhythm when the food must come in or
the ﬁre be put out.
-- Marge Piercy

It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

Some Trends
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

Hot or Not?

It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

QR Codes

It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

Timeline

It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

Google +

It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

Pinterest

It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

Content

(Replace this later...)Lorem ipsum dolor sit
amet, consectetur adipiscing elit. Mauris
porta quam et nibh tristique fermentum.
Cum sociis natoque penatibus et magnis
dis parturient montes, nascetur ridiculus
mus. Nulla eget molestie ipsum.

It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

Premium Themes

It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

Mobile

Mobile Visits to Keene-YMCA.org

It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

Caution...

It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

Summary
• Don’t Sell Joomla... sell “You”
• Consider selling “Service” not
“Things”
• Learn about Good Content
• Learn about Analytics and
Conversion
• Watch for for the next “Cheese
Move”
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

Thanks!

Mike Hoefer
mike@hoeferweb.com
@mhoefer
(603) 369-7970

It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

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It's not about Joomla, (or Wordpress or Drupal)

1. In the real world No one cares about your CMS It’s not about Joomla! (or Wordpress or Drupal) @mhoefer

2. mhoefer It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

3. About Me • Career change in 1999, Camp Director become “Internet Guy” via Marlboro College Graduate School • MARKEM Corp • The Hanover Insurance Group • Lucidus • Hoeferweb • and Marlboro College Graduate School • Three children 7- 12 • Active in the Keene community and Democratic Politics in New Hampshire It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

4. CMS • WebMerge • Interwoven six ﬁgure “shelfware” • Homegrown MS SQL with Linux/Tomcat • Adobe Contribute • IBM ECM • Drupal • Joomla! (and Joomies) • Wordpress It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

5. Confession ELA2007 It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

6. Ties Think I’m A Geek, Geeks Think I’m A Tie It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

7. mhoefer It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

8. Monument Tina Hsu It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

9. Garden Earthworm It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

10. About Hoeferweb It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

11. Joomla? It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

12. Joomla? It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

13. Joomla? It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

14. Joomla? It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

15. Joomla? It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

16. Does it Matter? It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

17. No one wants a drill It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

18. It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

19. It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

20. Dangerous • Not only in the way we usually think of... • Ruining our elegant information architecture • Turning an <H1> in to a multi-colored rainbow. • But also... • Do they make clients feel stupid? • Can a CMS lead to Client Disappointment? • Does it lead to the next tear down “I hear XYZ is easier to use” It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

21. So What Does Matter? It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

22. It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

23. It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

24. It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

25. Service It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

26. It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

27. Be Excellent It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

28. Be of Use I want to be with people who submerge in the task,who go into the fields to harvest and work in a row and pass the bags along,who are not parlor generals and field deserters but move in a common rhythm when the food must come in or the fire be put out. -- Marge Piercy It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

29. Some Trends It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

30. Hot or Not? It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

31. QR Codes It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

32. QR Codes It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

33. Timeline It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

34. Timeline It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

35. Google + It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

36. Google + It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

37. It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

38. Pinterest It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

39. Pinterest It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

40. It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

41. Content (Replace this later...)Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris porta quam et nibh tristique fermentum. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nulla eget molestie ipsum. It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

42. Content (Replace this later...)Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris porta quam et nibh tristique fermentum. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nulla eget molestie ipsum. It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

43. Premium Themes It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

44. Premium Themes It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

45. Mobile Mobile Visits to Keene-YMCA.org It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

46. Mobile Mobile Visits to Keene-YMCA.org It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

47. Caution... It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

48. Summary • Don’t Sell Joomla... sell “You” • Consider selling “Service” not “Things” • Learn about Good Content • Learn about Analytics and Conversion • Watch for for the next “Cheese Move” It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

49. Thanks! Mike Hoefer mike@hoeferweb.com @mhoefer (603) 369-7970 It’s Not About Joomla! (or Wordpress, or Drupal) Joomla! Day New England March 31, 2012

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