1. Palm Harbor, October 18, 2011

2. By Michael W. Mandarino
Owner of WWW.EXPAT-HEALTH.COM & WWW.123-INVESTING.COM

3. o To teach about Facebook Ads, one of
the most Powerful Advertising Tools
available to Business Owners.
o Learn how to Target your Customers
and build an ever growing database of
Potential Referrals to your Business
o Hints on Managing Facebook for your
Business
o Get Your Ads Started for “Free”

4. o More than 800 million active users
o 50% of active users log on to Facebook in
any given day
o Average user has 130 friends
o People spend over 700 billion minutes per
month on Facebook
o More than 2.5 million websites have
integrated with Facebook, including over
80 of comScore's U.S. Top 100 websites and
over half of comScore's Global Top 100
websites

13. Cost per Impression
Click thru Rate Cost per Click
Impressions- How Number of “Likes” to Facebook
many times ad showed Page, who are now connections
up on computer on Website.
screen of Facebook
users.
Amount Spent on Advertising
Number of times the Ad
was “Clicked” on and
viewed by Facebook
User

16. o Where do you want the Ad to Show up??
o Places- Your Facebook Fan Page
o External URL
o Events
o Domains listed on Facebook

17. What’s the Difference???

20. o Allows you to pick a Certain part of
your Facebook Fan Page

27. o Provide Information for Facebook Fans
about your Services on your Wall
o Ask Questions to get Fan Involvement
on Page
o Use Videos on Wall- Provide a Reason
for visitors to come back
o Synch your Fan Page with Twitter
o Update, Update and Update!

28. o Include your Fan Page on Home Page
o Public vs Private on your Pages?
o Like other Similar Businesses
o Search other Groups, Join and Write on
Wall including your Fan Page Info
o Create an Event
o When in Doubt- Post it and Post Often!!
o List all Websites on Facebook Page

29. o Change your Facebook Fan Page name
when you reach 25 “Likes”
o Talk to your friends and Employees and
have them Like Your Comments
o Learn how to build Custom Pages or
Facebook Applications
o Go to “Facebook Developers Group” to
Create your own Custom Pages
o Like Other Pages from your Business
Page

39. Contact Information:
Michael W. Mandarino
www.Expat-Health.com
www.123-Investing.com
www.Facebook.com/ExpatHealthInsurance
http://www.linkedin.com/company/expat-health.com
http://www.twitter.com/insuranceexpat
Email: Mike@expat-health.com
+1-813-431-2640