http://renegadebusinesssolutions.com/social-media-marketing
Use Twitter for more than fun. Learn how to generate leads and sales for your business by effectively using Twitter as a social media marketing channel.
2. What is Twitter?
Micro-blogging Platform
140 character limit in each tweet
Originally started as a “What are you doing”
social media platform (think just Facebook’s
status updates), but now it’s much more
Started in 2006
Over 20 million users
Messages on Twitter are called “Tweets”
3. Why should you tweet?
If you want to go grow your business using social
media is becoming increasingly important.
Can develop your personal brand
Expanded lead generation
Position you as a leader in your industry
Offers innovative way to drive new traffic to
your website, blog or newsletter, engage with
a new audience, share opinions, tools,
resources, knowledge, find new suppliers,
connect with new people, and demonstrate
your knowledge.
4. Personal Branding
Make connections with people in your field
Show that you know your stuff
Point you to articles and blog posts you
wouldn’t have found otherwise
Gives you an online presence (i.e. if a
prospective employee googles you)
6. Twitter Users
Median Age: 31
19% of online adults 18-24
20% of online adults 25-34
Slightly more diverse & more
urban than general population
8. For Breaking News
Great for breaking news &
providing unique content
US Airways crash
QuickTime™ and a
Mumbai attacks
decompressor
are needed to see this picture.
Inauguration Day
Presidential Debates
15. Reach Customers Anywhere
PC, laptop, mobile phones
SMS, Browser, GPRS, IM,
Desktop client
Reach People At:
Office
Restaurant
Gym
Home
16. How do I get started?
Go to Twitter.com
Sign up for an account
Create a bio, upload your company logo, and
select a unique background
Start tweeting
After you have some tweets up, start following
people
21. Twitter Etiquette
Social networks are
often described as
being at an offline
party because the
and the same rules
of personal
engagement apply
22. Twitter Etiquette
• Don’t just talk all about your
company, yourself or try to sell
products or services
Rules of • Find the people who interest
Engagement you
• Try to add value to the
conversation
• Follow up with your new
friends
• Never spam (send out
constant unsolicited tweets
23. Speak The Language - Basic
Twitter Terms
DM - direct message
RT - retweet
#topic - hashtag used for threads
@username - reply to another user
TinyURL.com/Bit.ly - a website that shortens
the URL so you can fit it in your tweet
24. Replies
@ denotes a tweet sent to another Twitter
user.
When you reply an @ symbol and Twitter
account name are interested into the Twit
@SpaServices @sjane See you in 5 minutes
25. Check for Replies from
strangers
Customers and general followers will tweet you and
expect a reply similar to leaving a phone message
26. Retweet
To repost something that's already in the
Twitter stream to give credit to the original
poster.
Useful for providing valuable/interesting
information to followers
RT @Dell Computers on sale through
Christmas.
27. Retweets
Retweets are a very important part of Twitter and can grow
follower loyalty
When you see an interesting tweet from someone you are
following, forward the tweet to your followers.
Keep the name of the original tweeter, so that your followers
can decide to follow that person if they find the tweet
interesting
Example:
◦ citygovworks tweets “Road closing today at 1st & Main”
◦ SpaServices wants you to know appt extended 15 mins due to RT
@citygovworks: Road closing today at 1st & Main
◦ Your customers appreciate the information even if they don’t have an
appointment because now they can avoid the traffic area
28. Direct Message
DM is a private message that you can only
send to those who follow you.
D jdoe Tell @SpaServices will be 15 minutes
late because of road closing
29. Hashtag
# makes a term into a keyword that is
searchable
@SpaServices we’ll have a booth at trade
show giving free massages
30. Twitter Lists
It’s Twitter version of a “groups” feature
Allows you to organize the people you’re
following on Twitter (ex. Family, Soccer Team,
Employees, etc.)
Used to aggregate 2 or more users into
groups so that you can get an overview of
what they’re up to
Lists brings together streams of the latest
tweets from a specified set of users
You can find new people by searching lists
32. How to Use Twitter
Effectively
Focus on quality, not quantity
Promote your blog posts, ideas
Interact (most important)
Ask Questions
Retweet other people’s interesting tweets
Share links to articles & blog posts
Don’t spam people or use auto DM feature
Don’t share too much personal info (avoid stating
what you had for breakfast, etc.)
33. How do I know who to follow?
Search Twitter for names or brands
Use directories to find users with similar
interests & hobbies (ie. CNN, hockey, social
media, etc.)
50 people to follow to help with your job
search
You can follow me @ MikeRayMarketer
34. Tips: Groups
If you’re following more than 50 people (and you should!), you’ll
get information overload – too many tweets
Separate groups of people into different Lists or categories –
and read them in different windows
Use Hootsuite or TweetDeck desktop client
For example, here are three groups:
Group AllTweets: for everything. You can just skim this group
Group IndiaReadCarefully: Indian tweeters to read carefully –
read all tweets in this window
Group WorldReadCarefully: World tweeters to read carefully –
read all tweets in this window if I’m not busy
35. Tips: Search
Twitter allows you to search for any keywords
Will show you all tweets in the world with that keyword
Very useful to follow some technology or trend or news event
Example:
“Dell”
◦ Any tweet in the world about
Dell
“#bcp5”
◦ Barcamp Pune 5
“#mashable”
◦ Mashable updates
36. Tips: Use search, you’ll be
glad
Example: Keep a Hootsuite window open with search on
“Taste of DC”
Useful to find out about events during Taste of DC
◦ (e.g. “Anyone going to the Taste concert on Saturday?”)
Useful to find interesting visitors to Taste of DC
◦ (e.g. “Boarding flight on way to Taste of DC ”. Now I can find out
who this person is and is s/he interesting to me.)
Useful to find Taste of DC- related websites
◦ (e.g. check out @tasteofdc, @dctaste)
Useful to find experts or officials
◦ (e.g. “Giving a talk on Taste of DC at City Hall this weekend”. Now
you’ve found a local contact to get direct information from.)
Use this technique to search for items related to your
business
37. Tips: Auto-post from blog
You can find plugins for your blog that can
automatically update your twitter account when
you post a new blog article.
Convert your twitter followers to blog subscribers
and vice versa
Example: “Posted to my blog: Why you should be
on twitter and how to go about it
http://tinyurl.com/6b3tz4”
38. How Do I Brand & Promote My
Business?
Grab branded Twitter name NOW
Even if not ready to use it, scoop it up
Generate website or blog traffic
Showcase your website link in profile
Tweet to promote new blog posts (yours and others
of interest)
Feature “specials” for Twitter followers
Don’t over-promote, but do share links and
information related to your business
39. Thank You for your time.
For more information about how to use
Twitter and other Internet Marketing
techniques for Business, contact us at:
Mike@RenegadeBusinessSolutions.com
or 202-640-1750