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“Tweet Me Nicely” A Guide To Social Media In The Hospitality Industry www.strtgy.co.za
www.strtgy.co.za
slideshare.com/mikesaidwhat Hostex2011 @mike_said_what #Hostex www.strtgy.co.za
Marketing Is About Perception It Is Not About Reality www.strtgy.co.za
Try and imagine that The SA Post Office Is a living breathing human being www.strtgy.co.za
In your mind is The SA Post Office Male or Female? www.strtgy.co.za
In your mind how old is The SA Post Office? www.strtgy.co.za
In your mind where does The SA Post Office live? www.strtgy.co.za
In your mind what does The SA Post Office drive? www.strtgy.co.za
In your mind what does The SA Post Office drink? www.strtgy.co.za
In your mind where does The SA Post Office Spend its leisure time? www.strtgy.co.za
In your mind would you be seen out in public with The SA Post Office? www.strtgy.co.za
The SA Post Office Male 60-80 or “ancient” Nowhere near you! Toyota Corolla or A Bakkie Klippies & Coke, Castle or Tea Around the braai, fishing, TV or Loftus Absolutely NOT! www.strtgy.co.za
Not Even The Best Marketing In The World Can Create Customers Out Of This Air www.strtgy.co.za
Even the best Ladies & MARKETING Gentlemen… Introducing efforts, in isolation, cannot Ilan Smith just make new Entertainer customers appear out of Illusionist Extraordinaire! nowhere! www.strtgy.co.za
The world of marketing is changing before our very eyes and there are seven key trends that are driving this! www.strtgy.co.za
TREND No 1 Is a trend towards honesty & transparency in marketing & business. www.strtgy.co.za
TREND No 2 Is a trend towards less interruption marketing. www.strtgy.co.za
TREND No 3 Is a trend towards showing our customers and not telling them. www.strtgy.co.za
TREND No 4 Is a trend towards the use and distribution of online video through channels like YouTube. www.strtgy.co.za
www.strtgy.co.za
TREND No 5 Is a trend towards targeting & marketing segmentation. www.strtgy.co.za
TREND No 6 Is a trend towards having an integrated marketing strategy. www.strtgy.co.za
TREND No 7 Is a trend towards SOCIAL MEDIA MARKETING. www.strtgy.co.za
www.strtgy.co.za
Your Website! “More people have seen the top of Mount Everest than the 3rd page of a Google search!” www.strtgy.co.za
Google Keywords! Let’s test the power of selecting the correct keywords. www.strtgy.co.za
Fix Your Website! 1. Get Rid Of The FLASH 2. Drop The Friggin MUSIC 3. Stop Hiding Your CONTACT INFO 4. Update Your MENU/INFO 5. Avoid PDF DOCUMENTS Bonus Tip THINK CUSTOMER www.strtgy.co.za
The Corporate Blog… Is a trend towards targeting & marketing segmentation. www.strtgy.co.za
Your LinkedIn Profile… Is a trend towards targeting & marketing segmentation. www.strtgy.co.za
Your Facebook Profile/Page… Is a look “inside your company” it is the slightly softer side, the human website. www.strtgy.co.za
Who better to explain the magic of Facebook then our now resident illusionist Ilan www.strtgy.co.za
Your Twitter Profile… This is the “cocktail party” side of your business. Be careful what you put out there! www.strtgy.co.za
Your YouTube Channel… This is the “information” side of your business, the real insight. www.strtgy.co.za
Foursquare… Location based marketing. The opportunity to thank, reward and entice your customers. www.strtgy.co.za
Do It Right Or Don’t Do It At All 1. Establish Clear Goals 2. Listen To Your Market 3. Build Channels And Platforms 4. Engage With Your Market 5. Participate In Conversations 6. Don’t Ever SPAM! www.strtgy.co.za
Offer Perceived As Trust Products Or An Expert Services Your Brand! Outstanding Familiarity Visibility Makes You Increases New Demand Credible Referrals Relationships Higher Prices www.strtgy.co.za
It’s Question Time Mike Said Ilan Smith Strategist Illusionist strtgy.co.za ilansmith.com 082 449 7367 082 454 6836 slideshare.com/mikesaidwhat Hostex02 @mike_said_what #Hostex @ilanEntertainer #Hostex

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Hostex

  • 1. “Tweet Me Nicely” A Guide To Social Media In The Hospitality Industry www.strtgy.co.za
  • 3. slideshare.com/mikesaidwhat Hostex2011 @mike_said_what #Hostex www.strtgy.co.za
  • 4. Marketing Is About Perception It Is Not About Reality www.strtgy.co.za
  • 5. Try and imagine that The SA Post Office Is a living breathing human being www.strtgy.co.za
  • 6. In your mind is The SA Post Office Male or Female? www.strtgy.co.za
  • 7. In your mind how old is The SA Post Office? www.strtgy.co.za
  • 8. In your mind where does The SA Post Office live? www.strtgy.co.za
  • 9. In your mind what does The SA Post Office drive? www.strtgy.co.za
  • 10. In your mind what does The SA Post Office drink? www.strtgy.co.za
  • 11. In your mind where does The SA Post Office Spend its leisure time? www.strtgy.co.za
  • 12. In your mind would you be seen out in public with The SA Post Office? www.strtgy.co.za
  • 13. The SA Post Office Male 60-80 or “ancient” Nowhere near you! Toyota Corolla or A Bakkie Klippies & Coke, Castle or Tea Around the braai, fishing, TV or Loftus Absolutely NOT! www.strtgy.co.za
  • 14. Not Even The Best Marketing In The World Can Create Customers Out Of This Air www.strtgy.co.za
  • 15. Even the best Ladies & MARKETING Gentlemen… Introducing efforts, in isolation, cannot Ilan Smith just make new Entertainer customers appear out of Illusionist Extraordinaire! nowhere! www.strtgy.co.za
  • 16. The world of marketing is changing before our very eyes and there are seven key trends that are driving this! www.strtgy.co.za
  • 17. TREND No 1 Is a trend towards honesty & transparency in marketing & business. www.strtgy.co.za
  • 18. TREND No 2 Is a trend towards less interruption marketing. www.strtgy.co.za
  • 19. TREND No 3 Is a trend towards showing our customers and not telling them. www.strtgy.co.za
  • 20. TREND No 4 Is a trend towards the use and distribution of online video through channels like YouTube. www.strtgy.co.za
  • 22. TREND No 5 Is a trend towards targeting & marketing segmentation. www.strtgy.co.za
  • 23. TREND No 6 Is a trend towards having an integrated marketing strategy. www.strtgy.co.za
  • 24. TREND No 7 Is a trend towards SOCIAL MEDIA MARKETING. www.strtgy.co.za
  • 26. Your Website! “More people have seen the top of Mount Everest than the 3rd page of a Google search!” www.strtgy.co.za
  • 27. Google Keywords! Let’s test the power of selecting the correct keywords. www.strtgy.co.za
  • 28. Fix Your Website! 1. Get Rid Of The FLASH 2. Drop The Friggin MUSIC 3. Stop Hiding Your CONTACT INFO 4. Update Your MENU/INFO 5. Avoid PDF DOCUMENTS Bonus Tip THINK CUSTOMER www.strtgy.co.za
  • 29. The Corporate Blog… Is a trend towards targeting & marketing segmentation. www.strtgy.co.za
  • 30. Your LinkedIn Profile… Is a trend towards targeting & marketing segmentation. www.strtgy.co.za
  • 31. Your Facebook Profile/Page… Is a look “inside your company” it is the slightly softer side, the human website. www.strtgy.co.za
  • 32. Who better to explain the magic of Facebook then our now resident illusionist Ilan www.strtgy.co.za
  • 33. Your Twitter Profile… This is the “cocktail party” side of your business. Be careful what you put out there! www.strtgy.co.za
  • 34. Your YouTube Channel… This is the “information” side of your business, the real insight. www.strtgy.co.za
  • 35. Foursquare… Location based marketing. The opportunity to thank, reward and entice your customers. www.strtgy.co.za
  • 36. Do It Right Or Don’t Do It At All 1. Establish Clear Goals 2. Listen To Your Market 3. Build Channels And Platforms 4. Engage With Your Market 5. Participate In Conversations 6. Don’t Ever SPAM! www.strtgy.co.za
  • 37. Offer Perceived As Trust Products Or An Expert Services Your Brand! Outstanding Familiarity Visibility Makes You Increases New Demand Credible Referrals Relationships Higher Prices www.strtgy.co.za
  • 38. It’s Question Time Mike Said Ilan Smith Strategist Illusionist strtgy.co.za ilansmith.com 082 449 7367 082 454 6836 slideshare.com/mikesaidwhat Hostex02 @mike_said_what #Hostex @ilanEntertainer #Hostex