1. Tapping the Main Line
Designing for learned and evolved responses
Mike Stenhouse / Trampoline Systems / Donotremove
2.
3.
4.
5.
6.
7.
8. “ To further confound the problem of
understanding motivation, Maslow points
out that motives are not always conscious.
In the average person, he believes, they are
more often unconscious than conscious —
showing the influence on his thinking of
Freudian psychologists who have long
been concerned with the hidden causes of
human behavior.
en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needs
9. “
Unfortunately, we quickly find out that
expectations don’t drive how users
interact with our designs. They look
elsewhere, to the visual clues and a well-
designed flow, to ensure they have the
delightful experience we’re hoping for.
icanhaz.com/greatexpectations
33. “
Here’s the cool thing about Twitter. It’s side by
side communication. Here’s a picture of Dan & I
(Ed). Say Dan twitters ‘hey, I’ve found this
amazing site, go check it out.’ Do I question it?
Do I have defenses up? No. I go straight there.
icanhaz.com/twittertao
41. “
A close and harmonious relationship in
which the people or groups concerned
understand each other's feelings or ideas
and communicate well.
“Rapport” in the dictionary
42.
43.
44. “
The more Themail confirmed
their expectations—that is, their mental
model of what their relationships were like
—the more they enjoyed using the tool.
alumni.media.mit.edu/~fviegas/projects/themail/study/index.htm
58. “
Hartmann argued that gratification is
gained from the sheer exercise of one's
functions, as when a child is delighted by
learning to walk or to draw, and Rapaport
identified novelty-seeking as a self-
rewarding activity.
encyclopedia.com/doc/1O87-egopsychology.html
59.
60.
61. “ The ideal in gameplay, the goal every
developer aims for, is an experience that
keeps players in a “flow” state —
constantly surfing the edges of their
abilities without bogging down. [...] The
flow comes from constantly discovering
innovative ways to solve these open-
ended problems.
wired.com/gaming/virtualworlds/magazine/15-09/ff_halo
63. “ The assistant professor of cognitive science at
Rensselaer Polytechnic Institute has demonstrated
that the shapes of letters in 100 writing systems
reflect common ones seen in nature: Take the letter
“A”—it looks like a mountain, he says. And “Y” might
remind one of a tree with branches. He also showed
that across different languages most characters take
three strokes to write out. That’s because, he says,
three is the highest quantity a person’s brain can
perceive without resorting to counting.
sciam.com/article.cfm?id=understanding-how-our-bra
64. “
There is a span of absolute judgement that can
distinguish about seven categories and that there
is a span of attention that will encompass about
six objects at a glance.
musanim.com/miller1956/
66. “
It seems that by adding more dimensions
and requiring crude, binary, yes-no
judgements on each attribute we can
extend the span of absolute judgement
from seven to at least 150.
musanim.com/miller1956/
67. “ Dunbar’s surveys of village and tribe sizes also appeared
to approximate this predicted value, including 150 as the
estimated size of a neolithic farming village; 150 as the
splitting point of Hutterite settlements; 200 as the upper
bound on the number of academics in a discipline’s sub-
specialization; 150 as the basic unit size of professional
armies in Roman antiquity and in modern times since
the 16th century; and notions of appropriate company
size.
en.wikipedia.org/wiki/Dunbar's_number
88. donotremove.co.uk
oo5.whatiminto.com
trampolinesystems.com
contentwithstyle.co.uk
The End
89. Influence by Robert Cialdini
Sources of Power by Gary Klein
Permission Marketing by Seth Godin
A Theory of Fun by Raph Koster
Mind Hacks by Stafford and Webb
Blink by Malcolm Gladwell
Tricks of the Mind by Derren Brown
Yes! by Goldstein, Martin & Cialdini
Freakonomics by Levitt & Dubner
Paper