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How Connected Have We Become?

          Michael Weiss
         Adjunct Professor
         January 16, 2013
What’s the first thing you do in
the morning?
85% of Americans have a cell phone




                               *PEW
45% have a smart phone
                    *PEW
25% have a tablet
45% have a smart phone
                    *PEW
61% have a laptop
     25% have a tablet
45% have a smart phone
                    *PEW
18% have an ebook reader
       61% have a laptop
       25% have a tablet
  45% have a smart phone
                      *PEW
Americans are
Connected




                * MIT senseable city lab
Community Redefined
Would You Rather Call or Text?
How Many Texts Per Day?
Technology goes beyond the phone
One of Six People In The World
       Is On Facebook
17 billion location-tagged posts and check-ins logged.

Average User Has 130 Friends

23% of Users Check Their Account 5+ Times A Day

250 Million Photos Uploaded Every Day

488 million users regularly use Facebook
mobile.

85% of women are annoyed by their friends on
Facebook.
77% of B2C companies
&43%of B2B companies
 acquired customers from
        Facebook
In 2011 there were 7.5 million
kids under the age of 13 on
Facebook


                         *Consumer Reports
5 million were under 10
                          *Consumer Reports
1 million accounts are everyday.

                     There are 175 million tweets sent
                     from Twitter every day.


        Since the dawn of Twitter, there's been a total
        of 163 billion tweets.

The most followed brand on Twitter is YouTube with
19 million followers.

56% of customer tweets to companies are being
ignored.
34% of marketers have
generated leads using Twitter.
What About TV?
The percent
of DVR
usage has
grown
fivefold from
a mere 1.6%
in 2006 to
almost 8% in
                *Neilsen 2012
Leading the trend in DVR usage
 are females 18-54, who allot

  almost 10%       of their TV
    viewing time to a DVR.


                         *Neilsen 2012
*Neilsen 2012
What Would You Do If You
      Lost Power?

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How Connected Have We Become