The Value of a Facebook Fan

What is the value of
a Facebook fan?
How I learned to stop worrying about quantity and love the quality.

Wednesday, October 26, 2011

“If you are not paying for it,
You are the product.”
- Some really smart guy on the internet -


We all have an individual
Social Value.
Based on what we do and
what is our role.


We are part of a machinery,
which is sold to marketeers
as any other media.


“A Fan base of 1 million
translates into at least $3.6M
in equivalent media over a year.”
- Vitrue -


“Fans are 28 % more likely than
non-fans to continue using a
specific brand”
- Synpase -


“On average fans spend an
extra $72 that they would not
otherwise spend.”
- Synpase -


But still many brands
fall short from their potential
in Social Media


“Maybe the problem is that we
still treat Social Media as a
media, not as an environment”
- I said that many times -


From singularity and simplicity..


to complex networks..


And this means we have to
change the way work, the way
we think and way we produce.


Marketing is always on!


There has to be a clear goal
and way to measure it.


This is no goal.


This might be, but it’s not enough.


One thing is for sure:
Somebody else’s goal is not
your goal.


Brands are very different
and so are their fans.


Instead of focusing on quantity,
we should start embracing quality.


If you build a fan base, be sure
you are leveraging it!


If it’s earned media that we want.
Let’s start earning it!


“Luke, use the data.. ”


Facebook’s latest update on
insights is all about
engagement and activity


Not every fan will see your
update, because Facebook tries
to show users only most relevant
stuff according to EdgeRank


Talking about this


• Liking a Page
• Posting to a Page’s Wall
• Liking, commenting on or sharing a Page post (or other
content on a page, like photos, videos or albums)
• Answering a Question posted
• RSVPing to an event
• Mentioning a Page in a post
• Phototagging a Page
• Liking or sharing a check-in deal
• Or checking in at a Place
.


That’s all folks!


The Value of a Facebook Fan

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