4. The unique benefits of usage of internet in marketing are:-Low costs in distribution of information Acts as vibrant media to global audience Most flexible way of doing business.
5. E-Commerce Doing business online. “Any form of business transaction in which the parties interact electronically rather than by physical exchange of documents or direct meetings amongst officials”
43. Benefits of E-Marketing:- More information for sellers about their customers . More information for buyers. New intermediaries. New technology "interconnectivity“. More automation World-wide sourcing and access. Greater value consciousness.
44. Framework of E-Marketing:- Set overall electronic objectives - need standards and expectations. Understand each customer - data-base marketing. Design your presence - follow the rules of research. Entertain! provide a wealth of experiences. Make it interactive - engage the customer.
45. Contd… Advertise your presence - develop effective campaigns Network the net - location! direct the traffic to your site (use buttons, banners, sponsorship and co-brand ads, keyword ads Deliver the promise - get the logistics right for home delivery Manage loyalty - practice the art of keeping customers Measure - ways of counting include = cost per thousand, cost per click, click through, cost per head, number of hits, number of visits,
