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Milan Steskal
Founder & CEO, Mentegram
@milansteskal
From an Idea to Funding,
And Beyond…
https://www.slideshare.net/milansteskal
Slides are available
StartupYard - From Idea to Funding, and Beyond
Shameless Self-Promo
Startup ≠ Comfort Zone
Where the magic
happens
Your
comfort
zone
CUSTOMERS
are the best investors
1. How would I fundraise these days.
2. Break.
3. 9 steps to successful fundraising.
4. Our story with Neulogy Ventures.

(if we still have time)
Plan for today
How would I fundraise
these days.
Understand investors
Build your network
Prepare elevator pitch
Good elevator pitch
1. Only a few simple sentences.
2. Even a 5 year old would understand.
3. Describes the value, not features.
4. The goal is to spark interest and get a meeting.
5. The goal is NOT to get an investment, yet.
Pitch to investors
Speaking with investors
1. Build relationship. Think of a “marriage”, not a “one
night stand”.
2. Start with elevator pitch and ask for a quick feedback.
3. Ask for advice when you are NOT ready for money.
4. Follow up with investors on how the advice worked.
5. Ask for money when you are ready for it.
Let’s Play
Break
9 steps to successful
fundraising.
1. What problem are you solving?
Does the problem REALLY exist?
1. What are your biggest problems when …?
2. How do you overcome them?
3. If you could have a magic wand, 

what would the solution be?
How often do you have the problem?
Why is it a problem?
2. How are you solving the problem?
Talking
vs
Listening
Product Development
1. Solve existing problems.

(You are unlikely another Steve Jobs or Henry Ford, I’m not either.)
2. Don’t reinvent the wheel.
3. Understand what works.
4. Don’t be afraid to pivot.
5. Apply a build-measure-learn loop.
Source: https://www.equidam.com/why-entrepreneurs-should-apply-the-lean-startup-business-valuation/
3. How big is your market?
Know your market
1. Avoid generalizing:
1. The whole US healthcare industry is $3T (trillion).
2. 10% of market could be mine.
2. Quantify your use case and niche.
3. Investors will do their own research.
4. How many customers have you got?
Be realistic
1. Lying will hit you back later during the due diligence.
2. Likely the most important slide, because investors
listen to:
1. customers
2. sign-ups
3. revenue
3. If you don’t have customers, be clear on why.
5. How are you going to earn money?
Forget about ideal business model
1. Two things are really important:
1. Who is going to pay you.
2. Why are they going to pay you.
2. That determines how are they going to pay you and
how much are they going to pay you. You can figure
this later, but pick one for the pitch and be ready to
defend it.
6. How are you going to sell?
Your go-to-market strategy
1. Depends a lot on who your customer is.
2. Online marketing won’t work for selling to enterprises
and direct sales isn’t sustainable for a $10/month
service.
3. Hunting flies vs hunting elephants (not my concept).
7. Who are your competitors?
Be very open and honest
1. Investors will do their own research.
2. Never say that you don’t have any competitors. It means
that you didn’t do research or there is no market.
3. Competitors aren’t the ones building the same product,
but solving the same problem.
4. Keep your eyes open and consider also less usual
competitors. Like other companies selling other products
to your customers or simple pen and paper.
8. Who is your team?
Show why you are winners
1. Early stage investors invests in teams, not ideas.
2. Good team can deliver a bad idea (or pivot to a
successful company).
3. Highlight what deserves it and skip fluff. Ex:
1. An early employee at an exited startup.
2. Worked with a leader in your industry for X years.
3. etc.
9. What do you need the funds for?
Your plan has to match your stage
1. It shows how you understand your company and business.
2. Many CEE companies spend too much on product and not
enough on marketing and/or sales.
3. Don’t forget legal and admin costs.
4. Add buffer to your plans, you don’t want to start fundraising 6
months after a successful round.
5. Tip: Double costs and half revenue of your first plan to make
it more realistic.
Mentegram
+
Neulogy Ventures
Mentegram + Neulogy Ventures
1. Ask for advice to get money. 

Ask for money to get advice.
2. Startup Awards + Ken Ryan
3. Pitch
4. Term sheet
5. Documentation
6. Fundraising
7. Party
Mentegram + Neulogy Ventures
3. Problem
4. Solution
5. Validation, Traction
1. Asking for 2. Needs a reason
Mentegram + Neulogy Ventures
1. Investor = Partner
2. Monthly reporting

You need to have a CFO that understand this. A “mom
accountant” won’t help.
3. Regular board meetings

Be open about problems and ask for help. Investor is
your partner and wants you to succeed.
Discussion
Milan Steskal
Founder & CEO, Mentegram
@milansteskal

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StartupYard - From Idea to Funding, and Beyond

  • 1. Milan Steskal Founder & CEO, Mentegram @milansteskal From an Idea to Funding, And Beyond…
  • 5. Startup ≠ Comfort Zone Where the magic happens Your comfort zone
  • 7. 1. How would I fundraise these days. 2. Break. 3. 9 steps to successful fundraising. 4. Our story with Neulogy Ventures.
 (if we still have time) Plan for today
  • 8. How would I fundraise these days.
  • 12. Good elevator pitch 1. Only a few simple sentences. 2. Even a 5 year old would understand. 3. Describes the value, not features. 4. The goal is to spark interest and get a meeting. 5. The goal is NOT to get an investment, yet.
  • 14. Speaking with investors 1. Build relationship. Think of a “marriage”, not a “one night stand”. 2. Start with elevator pitch and ask for a quick feedback. 3. Ask for advice when you are NOT ready for money. 4. Follow up with investors on how the advice worked. 5. Ask for money when you are ready for it.
  • 16. Break
  • 17. 9 steps to successful fundraising.
  • 18. 1. What problem are you solving?
  • 19. Does the problem REALLY exist? 1. What are your biggest problems when …? 2. How do you overcome them? 3. If you could have a magic wand, 
 what would the solution be? How often do you have the problem? Why is it a problem?
  • 20. 2. How are you solving the problem?
  • 22. Product Development 1. Solve existing problems.
 (You are unlikely another Steve Jobs or Henry Ford, I’m not either.) 2. Don’t reinvent the wheel. 3. Understand what works. 4. Don’t be afraid to pivot. 5. Apply a build-measure-learn loop.
  • 24. 3. How big is your market?
  • 25. Know your market 1. Avoid generalizing: 1. The whole US healthcare industry is $3T (trillion). 2. 10% of market could be mine. 2. Quantify your use case and niche. 3. Investors will do their own research.
  • 26. 4. How many customers have you got?
  • 27. Be realistic 1. Lying will hit you back later during the due diligence. 2. Likely the most important slide, because investors listen to: 1. customers 2. sign-ups 3. revenue 3. If you don’t have customers, be clear on why.
  • 28. 5. How are you going to earn money?
  • 29. Forget about ideal business model 1. Two things are really important: 1. Who is going to pay you. 2. Why are they going to pay you. 2. That determines how are they going to pay you and how much are they going to pay you. You can figure this later, but pick one for the pitch and be ready to defend it.
  • 30. 6. How are you going to sell?
  • 31. Your go-to-market strategy 1. Depends a lot on who your customer is. 2. Online marketing won’t work for selling to enterprises and direct sales isn’t sustainable for a $10/month service. 3. Hunting flies vs hunting elephants (not my concept).
  • 32. 7. Who are your competitors?
  • 33. Be very open and honest 1. Investors will do their own research. 2. Never say that you don’t have any competitors. It means that you didn’t do research or there is no market. 3. Competitors aren’t the ones building the same product, but solving the same problem. 4. Keep your eyes open and consider also less usual competitors. Like other companies selling other products to your customers or simple pen and paper.
  • 34. 8. Who is your team?
  • 35. Show why you are winners 1. Early stage investors invests in teams, not ideas. 2. Good team can deliver a bad idea (or pivot to a successful company). 3. Highlight what deserves it and skip fluff. Ex: 1. An early employee at an exited startup. 2. Worked with a leader in your industry for X years. 3. etc.
  • 36. 9. What do you need the funds for?
  • 37. Your plan has to match your stage 1. It shows how you understand your company and business. 2. Many CEE companies spend too much on product and not enough on marketing and/or sales. 3. Don’t forget legal and admin costs. 4. Add buffer to your plans, you don’t want to start fundraising 6 months after a successful round. 5. Tip: Double costs and half revenue of your first plan to make it more realistic.
  • 39. Mentegram + Neulogy Ventures 1. Ask for advice to get money. 
 Ask for money to get advice. 2. Startup Awards + Ken Ryan 3. Pitch 4. Term sheet 5. Documentation 6. Fundraising 7. Party
  • 40. Mentegram + Neulogy Ventures 3. Problem 4. Solution 5. Validation, Traction 1. Asking for 2. Needs a reason
  • 41. Mentegram + Neulogy Ventures 1. Investor = Partner 2. Monthly reporting
 You need to have a CFO that understand this. A “mom accountant” won’t help. 3. Regular board meetings
 Be open about problems and ask for help. Investor is your partner and wants you to succeed.
  • 42. Discussion Milan Steskal Founder & CEO, Mentegram @milansteskal