EURAXESS Conference in Dubrovnik, April 2013: Workshop Marketing Strategies and Social Media

1. Welcome to WS2. Social
Broadcasting

2. Exercise 1. Introduction of participants
◦ Say something about you, about your work,
education, skills and hobbies – ADVERTISE
yourself shamelessly in 60 seconds, to a group
◦ Then, make a FACEBOOK post or posts on a paper
sheet on your WALL
– Say how you feel about being here (in Dubrovnik,
or on Workshop, more specifically), about what
do you expect, or ANYTHING else that you think
it might be interesting for all others
◦ Then, you all walk around the walls and tick the
posts you really like

3. Exercise 2. What do researchers need on social
networks
◦ Use RDF (Researcher Development Framework) to
identify and classify information and online
services, needed by the early-stage and
experienced researchers
◦ Use colored pens to indicate the difficulty of
providing the information (green for the easiest-
existing, red for the toughest-non-existing)

4. RDF

5. Exercise 2. What do researchers need on social
networksEarly-stageExperienced
Knowledge and
intellectual ablts
Personal
effectiveness
Research
governance and orgs
Engagement,
influence and impact

6. Exercise 2. What do researchers need on social
networksEarly-stageExperienced
Knowledge and
intellectual ablts
Personal
effectiveness
Research
governance and orgs
Engagement,
influence and impact