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Managing Your Digital Identity 
Rebecca K. Miller 
Virginia Tech Libraries 
NEFLIN Webinar 
September 30, 2014
Thanks! 
@rebeccakmiller 
www.rebeccakatemiller.com 
linkedin.com/in/rebeccakmiller 
rebeccakate.miller@gmail.com 
And so on…. 
Assistant Director, 
Learning Services 
Virginia Tech Libraries
My identity crisis
So I searched….
…and I found:
Digital identity
Why? 
 Getting hired, noticed, promoted, or tenured 
 Networking and collaboration 
 Share your work 
 Eliminate misidentification 
 Engage in meaningful professional discussion 
 Embrace our professional imperative
Professional imperative
Managing your digital identity 
 Inventory your identity 
 Consider your goals 
 Select and use available tools 
 Optimize your presence 
 Understand privacy and security issues 
 Monitor your presence
Managing your digital identity 
 Inventory your identity 
 Consider your goals 
 Select and use available tools 
 Optimize your presence 
 Understand privacy and security issues 
 Maintain your presence
Inventory your identity
Inventory your identity 
 Find yourself 
 Consider alternate people searches, such as Pipl, Spokeo, or 
DuckDuckGo
Managing your digital identity 
 Locate your identity 
 Consider your goals 
 Select and use available tools 
 Optimize your presence 
 Understand privacy and security issues 
 Monitor your presence
Consider your goals 
 Personal branding 
 Scholarly identification
Goal: Personal branding 
Consciously cultivating an authentic image of your values, 
skills, abilities, and aspirations. 
“A personal brand is a by-product, not an end itself” (Bohyun 
Kim) 
“Personal brand is what people say about you when you leave the 
room” (Jeff Bezos, Amazon.com)
Goal: Scholarly identification 
As researchers and scholars, [we] face the ongoing challenge of 
distinguishing [our] research activities from those of others 
with similar names. [We] need to be able to easily and uniquely 
attach [our] identity to research objects such as datasets, 
equipment, articles, media stories, citations, experiments, patents, 
and notebooks. 
ORCID (http://orcid.org/content/initiative)
Consider your goals 
“The line between personal and 
professional no longer exists”
Managing your digital identity 
 Locate your identity 
 Consider your goals 
 Select and use available tools 
 Optimize your presence 
 Understand privacy and security issues 
 Monitor your presence
Select and use available tools 
A digital identity toolkit includes: 
 Your vision/mission/values statement(s) 
 Consistent image(s) 
 Consistent name 
 Cohesive representation of personality 
 Technology tools - strategized
Technology tools 
 Websites/Portfolios 
 Google Sites, Wix, Weebly, About.me, Re.vu 
 Blogs 
 Blogger, WordPress 
 Social media 
 Facebook, Twitter, Tumblr, LinkedIn, Pinterest, YouTube
Tools: Websites/Portfolios
Tools: Websites/portfolios
Tools: Websites/Portfolios
Tools: Blogs
Tools: Social Media
Technology and consistency
Another example
And, one more
Scholarly identification
Measuring scholarly impact 
NO ONE CAN READ EVERYTHING. We rely on filters to make sense 
of the scholarly literature, but the narrow, traditional filters are 
being swamped. However, the growth of new, online scholarly 
tools allows us to make new filters; these altmetrics reflect the 
broad, rapid impact of scholarship in this burgeoning 
ecosystem. We call for more tools and research based on 
altmetrics. 
--Jason Priem, Dario Taraborelli, Paul Groth, 
Cameron Neylon (altmetrics.org/manifesto)
Altmetrics
Tools: Scholarly identification 
www.altmetric.com 
• Altmetric.com 
• ImpactStory.org 
• Figshare.com
Tools: Scholarly identification 
 Profiles: 
 Google Scholar Citations 
 Mendeley 
 Academia.edu 
 Nature Network 
 Scholar Universe (ProQuest) 
 ResearcherID (ThomsonReuters) 
 ORC 
 …and others
Managing your digital identity 
 Locate your identity 
 Consider your goals 
 Select and use available tools 
 Optimize your presence 
 Understand privacy and security issues 
 Monitor your presence
Optimize your presence: Domains
Optimize your presence: 
Profiles & Engagement
Optimize your presence: Updates
Managing your digital identity 
 Locate your identity 
 Consider your goals 
 Select and use available tools 
 Optimize your presence 
 Understand privacy and security issues 
 Monitor your presence
Understand privacy and 
security issues
Managing your digital identity 
 Locate your identity 
 Consider your goals 
 Select and use available tools 
 Optimize your presence 
 Understand privacy and security issues 
 Monitor your presence
Monitor your presence 
 Alerts 
 Statistics
Alerts
Statistics
Back to the professional imperative…
Questions?
Recommended Reading 
 danah boyd on controlling your public appearance: 
http://www.zephoria.org/thoughts/archives/2007/09/07/controlling_you.html 
 How to overcome what scares us about our online identities: http://chronicle.com/article/How-to-Overcome-What- 
Scares-Us/145967/ 
 Confronting the myth of the digital native: http://chronicle.com/article/Confronting-the-Myth-of-the/145949/ 
 6 steps to managing your online reputation: http://www.forbes.com/sites/susanadams/2013/03/14/6-steps-to-managing- 
your-online-reputation/ 
 Ten simple steps to create and manage your online identity: http://crln.acrl.org/content/72/1/31.full 
 Personal branding for librarians: http://www.americanlibrariesmagazine.org/article/personal-branding-librarians 
 Rise of altmetrics: http://chronicle.com/article/Rise-of-Altmetrics-Revives/139557/
Thanks, again! 
@rebeccakmiller 
www.rebeccakatemiller.com 
linkedin.com/in/rebeccakmiller 
rebeccakate.miller@gmail.com 
And so on….
Image Credits 
 Go Google Yourself t-shirt: 
http://mediaplusme.wordpress.com/2010/06/23/google-yourself-you- 
might-not-like-what-you-find/ 
 Digital Identity: 
https://www.flickr.com/photos/93243105@N03/8477734222/ 
 Professional Imperative: 
https://www.flickr.com/photos/72211182@N00/9731334346/ 
 Inventory Your Identity: 
https://www.flickr.com/photos/20587522@N00/2979635819/ 
 Questions: 
https://www.flickr.com/photos/42788859@N00/318947873/

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Managing Your Digital Identity

  • 1. Managing Your Digital Identity Rebecca K. Miller Virginia Tech Libraries NEFLIN Webinar September 30, 2014
  • 2. Thanks! @rebeccakmiller www.rebeccakatemiller.com linkedin.com/in/rebeccakmiller rebeccakate.miller@gmail.com And so on…. Assistant Director, Learning Services Virginia Tech Libraries
  • 7. Why?  Getting hired, noticed, promoted, or tenured  Networking and collaboration  Share your work  Eliminate misidentification  Engage in meaningful professional discussion  Embrace our professional imperative
  • 9. Managing your digital identity  Inventory your identity  Consider your goals  Select and use available tools  Optimize your presence  Understand privacy and security issues  Monitor your presence
  • 10. Managing your digital identity  Inventory your identity  Consider your goals  Select and use available tools  Optimize your presence  Understand privacy and security issues  Maintain your presence
  • 12. Inventory your identity  Find yourself  Consider alternate people searches, such as Pipl, Spokeo, or DuckDuckGo
  • 13. Managing your digital identity  Locate your identity  Consider your goals  Select and use available tools  Optimize your presence  Understand privacy and security issues  Monitor your presence
  • 14. Consider your goals  Personal branding  Scholarly identification
  • 15. Goal: Personal branding Consciously cultivating an authentic image of your values, skills, abilities, and aspirations. “A personal brand is a by-product, not an end itself” (Bohyun Kim) “Personal brand is what people say about you when you leave the room” (Jeff Bezos, Amazon.com)
  • 16. Goal: Scholarly identification As researchers and scholars, [we] face the ongoing challenge of distinguishing [our] research activities from those of others with similar names. [We] need to be able to easily and uniquely attach [our] identity to research objects such as datasets, equipment, articles, media stories, citations, experiments, patents, and notebooks. ORCID (http://orcid.org/content/initiative)
  • 17. Consider your goals “The line between personal and professional no longer exists”
  • 18. Managing your digital identity  Locate your identity  Consider your goals  Select and use available tools  Optimize your presence  Understand privacy and security issues  Monitor your presence
  • 19. Select and use available tools A digital identity toolkit includes:  Your vision/mission/values statement(s)  Consistent image(s)  Consistent name  Cohesive representation of personality  Technology tools - strategized
  • 20. Technology tools  Websites/Portfolios  Google Sites, Wix, Weebly, About.me, Re.vu  Blogs  Blogger, WordPress  Social media  Facebook, Twitter, Tumblr, LinkedIn, Pinterest, YouTube
  • 30. Measuring scholarly impact NO ONE CAN READ EVERYTHING. We rely on filters to make sense of the scholarly literature, but the narrow, traditional filters are being swamped. However, the growth of new, online scholarly tools allows us to make new filters; these altmetrics reflect the broad, rapid impact of scholarship in this burgeoning ecosystem. We call for more tools and research based on altmetrics. --Jason Priem, Dario Taraborelli, Paul Groth, Cameron Neylon (altmetrics.org/manifesto)
  • 32. Tools: Scholarly identification www.altmetric.com • Altmetric.com • ImpactStory.org • Figshare.com
  • 33. Tools: Scholarly identification  Profiles:  Google Scholar Citations  Mendeley  Academia.edu  Nature Network  Scholar Universe (ProQuest)  ResearcherID (ThomsonReuters)  ORC  …and others
  • 34. Managing your digital identity  Locate your identity  Consider your goals  Select and use available tools  Optimize your presence  Understand privacy and security issues  Monitor your presence
  • 36. Optimize your presence: Profiles & Engagement
  • 38. Managing your digital identity  Locate your identity  Consider your goals  Select and use available tools  Optimize your presence  Understand privacy and security issues  Monitor your presence
  • 39. Understand privacy and security issues
  • 40. Managing your digital identity  Locate your identity  Consider your goals  Select and use available tools  Optimize your presence  Understand privacy and security issues  Monitor your presence
  • 41. Monitor your presence  Alerts  Statistics
  • 44. Back to the professional imperative…
  • 46. Recommended Reading  danah boyd on controlling your public appearance: http://www.zephoria.org/thoughts/archives/2007/09/07/controlling_you.html  How to overcome what scares us about our online identities: http://chronicle.com/article/How-to-Overcome-What- Scares-Us/145967/  Confronting the myth of the digital native: http://chronicle.com/article/Confronting-the-Myth-of-the/145949/  6 steps to managing your online reputation: http://www.forbes.com/sites/susanadams/2013/03/14/6-steps-to-managing- your-online-reputation/  Ten simple steps to create and manage your online identity: http://crln.acrl.org/content/72/1/31.full  Personal branding for librarians: http://www.americanlibrariesmagazine.org/article/personal-branding-librarians  Rise of altmetrics: http://chronicle.com/article/Rise-of-Altmetrics-Revives/139557/
  • 47. Thanks, again! @rebeccakmiller www.rebeccakatemiller.com linkedin.com/in/rebeccakmiller rebeccakate.miller@gmail.com And so on….
  • 48. Image Credits  Go Google Yourself t-shirt: http://mediaplusme.wordpress.com/2010/06/23/google-yourself-you- might-not-like-what-you-find/  Digital Identity: https://www.flickr.com/photos/93243105@N03/8477734222/  Professional Imperative: https://www.flickr.com/photos/72211182@N00/9731334346/  Inventory Your Identity: https://www.flickr.com/photos/20587522@N00/2979635819/  Questions: https://www.flickr.com/photos/42788859@N00/318947873/

Editor's Notes

  1. Online identity Online presence Personal brand Web presence