2. Any experience
with builders?
Then you know that often
not all expectations are met.

3. You may not use these pages
any longer...

4. But web company listings
give you not more than just a contact
builder selection with so limited info
is like playing Russian roulette

5. Correct category selection
in a deep Yahoo like tree
is another headache
Library system from Austrian-Hungarian monarchy does not belong to 21st century.

6. And when asked on county,
webs neglect the fact that
job distance is a providers’ choice.
House painter won’t travel far, kitchen provider will come to Praha from Zlín.

7. The depth of issues looks
endless

8. Solution will do with
5 ones
cornerst

9. Rating Ranking
User-created
content
Tagging Geo-search

10. The focus is on
reviews
When selecting a provider
authentic reviews
represent a key resource

11. Reviews are great
also as an inpiration
and users can discuss
their experience
right next to reviews

12. Providers select
the region they cover
Resuls show first
providers
within reach
Best rated come first
More on search on our blog

13. Search = Tags + Geo
You can search by auto-suggested tags.
Reviews may have many tags. Results can be narrowed by selecting related tags.
Reviews are assigned tags
automatically
by a heuristic engine.
More on tags on our blog

14. realize
that the real challenge is
to build a
Marketplace

15. Marketplace
Providing a platform
focused on building or finding
good reputation
We take care of the content quality,
we invest into building
a flourishing community

16. Marketplace
Providers
build their on-line review portfolios and
win jobs
Users
find inspiration, advice and
proven providers

17. Business Model? Freemium
• Free to users
• Providers
• Free Mini plan
• Paid monthly plans
• More on the web: Info for providers

18. What’s the plan to tackle
“chicken-and-egg problem”?
How to get reviews, users without providers and providers without traffic...
• Partnerships
• User competitions
• Social networks
• Taking care of the first bids manually
• Exhibitions, PR, ...
• ... and lot of unglamorous work with an iron nerve

19. The Roadmap
• Bids
• Facebook - social graph
integration
• Ranking
• Mobile UIon photos
GPS usage
for smartphones;

20. Unique selling proposition
Valuable and scarce content
specifically focused [niche]
GEO + social networks
Hot topic for 2010
SEO vs Social Media (and GEO)
(link to a SheoMoney article)
We are not yet another firm catalogue neither a useless phone number collection

21. Approching final...
Before buying a phone,
do you read about it first
on the web?

22. Would you care to read first on a provider
before he demolishes your bathroom?
We want to empower you!

23. Let’s turn a nightmare into a joy!

24. The End
info@NejRemeslnici.cz
facebook.com/NejRemeslnici
twitter.com/NejRemeslnici

25. Bonus material
The next slide’s diagram shows
that
each review or job posted
drives more web traffic.
PS: Entry point anywhere.

26. Select a provider Write a review
Reviews of
concrete jobs
Enter a job Get inspired for
demand the next project

27. SEO is still needed to drive traffic
With a good SEO:
Offering small service providers
better search engine results than
their tiny webs
PPC and careful keyword
selection is a good traffic driver.
Small providers unable to run
efficient AdWords / Sklik
campaigns