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TRADE SHOWS – A
MODERN MARKETING
   TOOL FOR SEE
   PAUL FLACKETT CITE
WHEN EXHIBITING YOU HAVE TO
 MAKE AN IMMEDIATE IMPACT
 O TRADE SHOWS ARE A MODERN DAY
  MARKET PLACE ….. FOR DESTINATIONS
  WITHIN THE MEETINGS INDUSTRY TO
  SHOW WHAT THEY HAVE TO OFFER

 O THERE ARE AROUND 150 DESTINATIONS
  COMPETING AT MOST MAJOR TRADE
  SHOWS AROUND THE WORLD

 O ….. FROM AUSTRIA TO ZIMBABWE
MAJOR SHOWS AROUND
    THE WORLD
O GLOBAL: EIBTM IMEX FRANKFURT
           IMEX AMERICA

O REGIONAL: AIME ITCMA BIT FITUR ITME
            CIBTM   MEETINGS AFRICA GIBTM

O NATIONAL: CONFEX REISLIV BTC

O SOUTH EAST EUROPE: CONVENTA

O AS EXHIBITORS OR VISITORS YOU HAVE MANY
 CHOICES
TRADE SHOWS ARE AN
 UNHOLY ALLIANCE …..
O TRADE SHOW ORGANISERS

O EXHIBITORS

O VISITORS & HOSTED BUYERS

O TRADE SHOW VENUES

O ALL HAVE TO WORK TOGETHER IF THE
 SHOW IS TO BE A SUCCESS
CEIR RESEARCH JULY 2012
O RECENT STUDY OF 10,000 TRADE
 SHOW ATTENDEES & VISITORS

O 48% RATED TRADE SHOWS AS MOST
  FAVOURED F2F
O 26% RATED SALES CALLS


O INSTANT IMPACT FOR GETTING YOUR
 MESSAGE ACROSS
Research shows …
EXHIBITIONS ARE ONE OF THE MOST
EFFECTIVE MEDIUMS FOR ESTABLSHING &
MAINTAINING CUSTOMER RELATIONS IN A
DIGITAL AGE

78% OF USA COMPANIES IN THE
ENGINEERING & PLANNING MARKETS SEE
TRADE SHOWS AS BEING AN EFFECTIVE
TOOL FOR INCREASED VISIBILITY &
RELATIONSHIP BUILDING
REASONS FOR EXHIBITING
  YOUR DESTINATION
O ROI
O BRAND ENGAGEMENT
O VISIBILITY & ACCESSIBILTY
O STRONGER RESPONSES BY
  POTENTIAL BUYERS
O TIME EFFICIENCY – NUMBER OF
  CONTACTS IN SHORT TIME
SEE EXHIBITORS ….
O HAVE FLEXIBLE AND VARYING BUDGETS

O WIDE CHOICE OF EVENTS IN FRONT OF THEM

O NEED TO SHOW ROI

O HAVE TO BE PROFESSIONAL

O HAVE MANY ANCILLARY COSTS … FLIGHTS
 HOTELS etc.

O HAVE TO SHOW A “ FEELGOOD ” FACTOR
TRADE SHOW MARKETING
YOU NEVER HAVE A BETTER CHANCE
OF GETTING YOUR DESTINATION
MESSAGE ACROSS THAN AT A TRADE
SHOW

SUDDENLY THE CUSTOMER IS IN
FRONT OF YOU AND MARKETING HAS A
HUMAN DIMENSION !!
SUCCESS AT A TRADE
  SHOW REQUIRES …..
O CLEARLY DEFINED GOALS


O CORRECT STAFFING LEVELS IN
 ATTENDANCE

O WORKING CLOSELY WITH THE
 ORGANISER TO TAKE FULL ADVANTAGE
 OF ALL OPPORTUNITIES AT HAND
EXHIBITING FOR SUCCESS
   AT A TRADE SHOW
O PRE SHOW CONTACT BETWEEN EXHIBITORS &
  VISITORS

O EDUCATING THE STAFF IN ATTENDANCE

O GREAT “ SHOW STOPPING “ STAND DESIGN

O WORK WITH THE PRESS & INDUSTRY ASSOCIATIONS

O UNDERSTAND THE VISITORS & BUYER NEEDS

O WORK CLOSELY WITH THE PRESS
THE GOLDEN RULES OF
   TRADE SHOWS
O ALWAYS WORK THE SHOW UNTIL THE LAST
 MINUTE

O ITS YOUR BUDGET … USE IT WISELY … USE
 IT ALL

O MAKE SURE THE ORGANISER IS WORKING
 FOR YOU

O NEVER HAVE WHITE SHELL SCHEME ….
 EVER ….. NEVER !!
ITS YOUR TIME …..
SOUTH EAST EUROPE IS CREATING GREAT
INTEREST WITHIN OUR INDUSTRY

CONVENTA IS A LAUNCH PAD FOR THE
MEETINGS INDUSTRY IN THIS REGION

ALBANIA – BOSNIA HERZOGOVINA –
BULGARIA – CROATIA – MONTENEGRO –
SERBIA – SLOVENIA

AS WELL AS PARTS OF AUSTRIA & ITALY
SOUTH EAST EUROPE
O BUYERS ARE LOOKING TO YOUR
  OPPORTUNITIES

O TRADE SHOW ORGANISERS ARE LOOKING TO
  YOU

O OTHER EXHIBITORS LOOK TO YOUR
  CREATIVITY !!

O THE SO CALLED BIG BOYS LOOK ON WITH
  ENVY …..

O IT IS AN AGE OF DISCOVERY HERE IN SEE …
ITS YOUR BUDGET …..
O YOUR TIME & COMMITTMENT


O YOUR INVESTMENT ….


O YOU HAVE THE STORY NOW TELL THE
 WORLD ….

O SUCCESSFUL TRADE SHOWS CAN BE
 YOUR FLAGSHIP
IN THIS PARTICULAR PART OF
THE WORLD YOU HAVE ICONS
YOU ALSO HAVE THE
 INDUSTRY ICONS




  USE THEM WELL !!!!
LETS VISIT THE SHOW
Trade Shows – A Modern Marketing Tool for SEE, Paul Flackett Cite
Trade Shows – A Modern Marketing Tool for SEE, Paul Flackett Cite
Trade Shows – A Modern Marketing Tool for SEE, Paul Flackett Cite
Trade Shows – A Modern Marketing Tool for SEE, Paul Flackett Cite
Trade Shows – A Modern Marketing Tool for SEE, Paul Flackett Cite

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Trade Shows – A Modern Marketing Tool for SEE, Paul Flackett Cite

  • 1. TRADE SHOWS – A MODERN MARKETING TOOL FOR SEE PAUL FLACKETT CITE
  • 2. WHEN EXHIBITING YOU HAVE TO MAKE AN IMMEDIATE IMPACT O TRADE SHOWS ARE A MODERN DAY MARKET PLACE ….. FOR DESTINATIONS WITHIN THE MEETINGS INDUSTRY TO SHOW WHAT THEY HAVE TO OFFER O THERE ARE AROUND 150 DESTINATIONS COMPETING AT MOST MAJOR TRADE SHOWS AROUND THE WORLD O ….. FROM AUSTRIA TO ZIMBABWE
  • 3. MAJOR SHOWS AROUND THE WORLD O GLOBAL: EIBTM IMEX FRANKFURT IMEX AMERICA O REGIONAL: AIME ITCMA BIT FITUR ITME CIBTM MEETINGS AFRICA GIBTM O NATIONAL: CONFEX REISLIV BTC O SOUTH EAST EUROPE: CONVENTA O AS EXHIBITORS OR VISITORS YOU HAVE MANY CHOICES
  • 4. TRADE SHOWS ARE AN UNHOLY ALLIANCE ….. O TRADE SHOW ORGANISERS O EXHIBITORS O VISITORS & HOSTED BUYERS O TRADE SHOW VENUES O ALL HAVE TO WORK TOGETHER IF THE SHOW IS TO BE A SUCCESS
  • 5. CEIR RESEARCH JULY 2012 O RECENT STUDY OF 10,000 TRADE SHOW ATTENDEES & VISITORS O 48% RATED TRADE SHOWS AS MOST FAVOURED F2F O 26% RATED SALES CALLS O INSTANT IMPACT FOR GETTING YOUR MESSAGE ACROSS
  • 6. Research shows … EXHIBITIONS ARE ONE OF THE MOST EFFECTIVE MEDIUMS FOR ESTABLSHING & MAINTAINING CUSTOMER RELATIONS IN A DIGITAL AGE 78% OF USA COMPANIES IN THE ENGINEERING & PLANNING MARKETS SEE TRADE SHOWS AS BEING AN EFFECTIVE TOOL FOR INCREASED VISIBILITY & RELATIONSHIP BUILDING
  • 7. REASONS FOR EXHIBITING YOUR DESTINATION O ROI O BRAND ENGAGEMENT O VISIBILITY & ACCESSIBILTY O STRONGER RESPONSES BY POTENTIAL BUYERS O TIME EFFICIENCY – NUMBER OF CONTACTS IN SHORT TIME
  • 8. SEE EXHIBITORS …. O HAVE FLEXIBLE AND VARYING BUDGETS O WIDE CHOICE OF EVENTS IN FRONT OF THEM O NEED TO SHOW ROI O HAVE TO BE PROFESSIONAL O HAVE MANY ANCILLARY COSTS … FLIGHTS HOTELS etc. O HAVE TO SHOW A “ FEELGOOD ” FACTOR
  • 9. TRADE SHOW MARKETING YOU NEVER HAVE A BETTER CHANCE OF GETTING YOUR DESTINATION MESSAGE ACROSS THAN AT A TRADE SHOW SUDDENLY THE CUSTOMER IS IN FRONT OF YOU AND MARKETING HAS A HUMAN DIMENSION !!
  • 10. SUCCESS AT A TRADE SHOW REQUIRES ….. O CLEARLY DEFINED GOALS O CORRECT STAFFING LEVELS IN ATTENDANCE O WORKING CLOSELY WITH THE ORGANISER TO TAKE FULL ADVANTAGE OF ALL OPPORTUNITIES AT HAND
  • 11. EXHIBITING FOR SUCCESS AT A TRADE SHOW O PRE SHOW CONTACT BETWEEN EXHIBITORS & VISITORS O EDUCATING THE STAFF IN ATTENDANCE O GREAT “ SHOW STOPPING “ STAND DESIGN O WORK WITH THE PRESS & INDUSTRY ASSOCIATIONS O UNDERSTAND THE VISITORS & BUYER NEEDS O WORK CLOSELY WITH THE PRESS
  • 12. THE GOLDEN RULES OF TRADE SHOWS O ALWAYS WORK THE SHOW UNTIL THE LAST MINUTE O ITS YOUR BUDGET … USE IT WISELY … USE IT ALL O MAKE SURE THE ORGANISER IS WORKING FOR YOU O NEVER HAVE WHITE SHELL SCHEME …. EVER ….. NEVER !!
  • 13. ITS YOUR TIME ….. SOUTH EAST EUROPE IS CREATING GREAT INTEREST WITHIN OUR INDUSTRY CONVENTA IS A LAUNCH PAD FOR THE MEETINGS INDUSTRY IN THIS REGION ALBANIA – BOSNIA HERZOGOVINA – BULGARIA – CROATIA – MONTENEGRO – SERBIA – SLOVENIA AS WELL AS PARTS OF AUSTRIA & ITALY
  • 14. SOUTH EAST EUROPE O BUYERS ARE LOOKING TO YOUR OPPORTUNITIES O TRADE SHOW ORGANISERS ARE LOOKING TO YOU O OTHER EXHIBITORS LOOK TO YOUR CREATIVITY !! O THE SO CALLED BIG BOYS LOOK ON WITH ENVY ….. O IT IS AN AGE OF DISCOVERY HERE IN SEE …
  • 15. ITS YOUR BUDGET ….. O YOUR TIME & COMMITTMENT O YOUR INVESTMENT …. O YOU HAVE THE STORY NOW TELL THE WORLD …. O SUCCESSFUL TRADE SHOWS CAN BE YOUR FLAGSHIP
  • 16. IN THIS PARTICULAR PART OF THE WORLD YOU HAVE ICONS
  • 17. YOU ALSO HAVE THE INDUSTRY ICONS USE THEM WELL !!!!